media - Publications - Faculty & Research

22 Aug 2017
First Look

First Look at New Research and Ideas, August 23

engagement practices. Finally, I explore the limits and anticompetitive concerns to the theory of change presented here. Harvard Business School Case 917-019 Buffer.com Social media company Buffer wanted to establish clear company values... View Details

Keywords: Sean Silverthorne

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social media sites. With a series of... View Details

Keywords: by Carmen Nobel

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

unrestricted funds. Improved visitor services. Renovation of the David Rubenstein Atrium/Visitor Services became the central launch point for all information about the center and its 10 organizations. It now houses a 42-foot-wide media... View Details

Keywords: by Kim Girard; Entertainment & Recreation

15 May 2006
Lessons from the Classroom

Women Find New Path to Work

and personal marketing, sort of one-to-one-to-one, the customized approach, as opposed to the broadcast media that were the mainstays of advertising in the early '90s. They always have to think about this work in the context of a broader... View Details

Keywords: by Mallory Stark

16 Jul 2024
Op-Ed

Corporate Boards Are Failing in Their No. 1 Duty

with Azure, acquiring LinkedIn in social media and Activision/Blizzard in gaming, and investing in OpenAI to gain control of ChatGPT. Equally important, he transformed the Microsoft culture from an arrogant bureaucracy into an empowered... View Details

Keywords: by Bill George

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

record labels are increasingly experimenting with DRM-less music sales, p2p is superior in this respect. In contrast, metadata (data about data—the indexing data contained in media files such as artist or album name) is superior on... View Details

Keywords: by Sean Silverthorne; Music

June 2005
Teaching Note

The Walt Disney Co.: The Entertainment King (TN)

By: David J. Collis

Teaching Note to (9-701-035). View Details

Keywords: History; Business or Company Management; Creativity; Boundaries; Business Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry

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18 Mar 2009
Research & Ideas

Marketing After the Recession

out under-performing distributors, shed unprofitable or unreliable customers, deleted poor-selling products from your portfolio, and concentrated your marketing dollars on media and channels that you could prove delivered a strong return... View Details

Keywords: by John Quelch; Retail

05 Feb 2009
Research & Ideas

In Praise of Marketing

supported the emergence of a diverse array of media for the American consumer to enjoy. Moreover, these investments in marketing attracted talented businesspeople into the marketing field. Best practices in marketing were documented so... View Details

Keywords: by John Quelch; Advertising

06 Feb 2006
Research & Ideas

The Trouble Behind Livedoor

Horie represented all that is wrong with Western-style capitalism, others saw him as the future of the country's media industry, and a man of the people. But last month, Horie was arrested on suspicion of accounting fraud and illegal... View Details

Keywords: by Sean Silverthorne; Financial Services; Technology

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

HBS Working Knowledge readers want it all, judging by our all-time most popular articles. Here you'll find stories on everything from maintaining a professional image to writing a business plan, from how to market on social media to why... View Details

Keywords: by Sean Silverthorne

14 Apr 2009
First Look

First Look: April 14, 2009

is of serious concern to the manager(s) at OppenheimerFunds as well as to other investors. This leads a media turnaround firm to contact OppenheimerFunds and other large Take-Two shareholders with the intention of ousting the company's... View Details

Keywords: Martha Lagace

31 Oct 2017
First Look

New Research and Ideas, October 31, 2017

about the Women’s Soccer team. The story generated national headlines and thrust gender issues, and the University, into the media spotlight. In the following months, the breadth of this type of practice was revealed; the “scouting... View Details

Keywords: by Sean Silverthorne

07 Jan 2015
Research & Ideas

The Quest for Better Layoffs

3,100 employees were displaced. Company president Aaron Feuerstein immediately announced plans to rebuild the company—and to keep all the displaced employees on the payroll in the meantime. The media hailed him as a mensch. But in making... View Details

Keywords: by Carmen Nobel; Manufacturing

24 Feb 2014
Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

seller's ID with a seller score, or a buyer with a buyer rating." These days, however, profile pictures are commonplace. It's a phenomenon that Edelman attributes to Facebook. In fact, many sites require customers to use Facebook for a login mechanism—not just... View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Advertising

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

blockbuster products. We're in a very interesting time—how the power struggle plays out will have great consequences for the future of media and sports. Q: Does the advance of digital technologies bolster or threaten the blockbuster... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

April 2025
Case

Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra

By: Jon M. Jachimowicz, Maisie Wiltshire-Gordon and Alexis Lefort

For 20 years, Elizabeth Rowe was a world-renowned principal flutist with the Boston Symphony Orchestra. But in 2024, Rowe decided to leave her position to pursue a new full-time career as a leadership coach. At 50, Rowe was well under the typical retirement age, and,... View Details

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10 Jul 2017
Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

Now, the evidence is quickly posted to social media for the world to critique—potentially blown out of proportion. “If a customer feels strongly enough to make a recording and perhaps tell friends, that’s a problem a smart retailer would... View Details

Keywords: by Benjamin G. Edelman; Food & Beverage; Air Transportation; Retail; Service

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details

Keywords: by Michael Blanding; Advertising; Sports

08 Mar 2011
First Look

First Look: March 8

case:http://cb.hbsp.harvard.edu/cb/product/811013-PDF-ENG National Public Broadcasting Richard S. Ruback and Royce YudkoffHarvard Business School Case 211-058 Bob Williams, the CEO of National Public Broadcasting (NPB), was considering an unsolicited offer to purchase... View Details