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  • Web

Online Creating Brand Value Course | HBS Online

Branding Investment to Shareholder Value (A Five-Step Process of Branding) The Contemporary Brandscape Featured Exercises Uncover points of brand differentiation Write a brand positioning statement outlining the customer value proposition... View Details
  • 01 Dec 2010
  • News

How to Survive Past Start-up

opportunities? The most successful entrepreneurs I interviewed demonstrated that the key is to focus on finding customer problems first, and only then on searching for solutions that can help. “The real dividing line is simple,” explained... View Details
Keywords: Bill Murphy Jr.; News, Library, Internet, and Other Services; Information; Health and Personal Care Stores; Retail Trade
  • 29 Sep 2015
  • First Look

September 29, 2015

patients; however, organizations have struggled to obtain outcomes data from electronic health record (EHR) systems. This study describes how Texas Children’s Hospital customized a commercial EHR system and... View Details
Keywords: Sean Silverthorne
  • 09 May 2018
  • Research & Ideas

A Simple Way for Restaurant Inspectors to Improve Food Safety

fix those problems. The researchers studied a sampling of data from Hazel Analytics, which gathers food safety inspections from local governments across the United States. The sample included information on 12,017 inspections by 86... View Details
Keywords: by Carmen Nobel; Food & Beverage; Service
  • 09 Sep 2009
  • First Look

First Look: September 9

communication and engagement practices, can encourage frontline workers to conduct problem solving. We test our hypotheses in the health care context, in which the use of incident reporting systems to highlight operational failures is widespread. Using View Details
Keywords: Martha Lagace
  • 15 Jan 2013
  • First Look

First Look: January 15

firm characteristics in understanding variations in the corporate governance practices of firms in emerging economies. Using panel data and a number of model specifications we shed new light on this debate. We find that firm... View Details
Keywords: Sean Silverthorne
  • 20 Jul 2010
  • First Look

First Look: July 20

data. The third section also provides recent data on infrastructure investments and public-private partnerships. The final section discusses current and likely future trends. Purchase this... View Details
Keywords: Martha Lagace
  • 08 May 2007
  • First Look

First Look: May 8, 2007

using data from the recent redesign of the NYC High School match, which places approximately 90,000 students per year, we document that the extent of potential efficiency loss is substantial. Over 6,800 student applicants in the main... View Details
Keywords: Martha Lagace
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

cross-sectional and pooled data collected by the U.S. Census Bureau for quinquenial censuses conducted between 1982 and 2002 support the key predictions of the model. We find that advertising agency establishments are more likely to... View Details
Keywords: Martha Lagace
  • 30 Jan 2018
  • First Look

January 30, 2018

practice related to AI in developing countries. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52296 December 2017 Journal of Advertising Research Rethinking the Profession Formerly Known as Advertising: How Data... View Details
Keywords: Sean Silverthorne
  • 13 Dec 2016
  • First Look

December 13, 2016

accelerate progress: Put patients at the center of care, create choice, stop rewarding volume, standardize value-based methods of payment, and make data on outcomes transparent. Publisher's link:... View Details
Keywords: Carmen Nobel
  • 01 Apr 2014
  • First Look

First Look: April 1

Abstract—Using data from a novel laboratory experiment on complex problem solving in which we varied the network structure of 16-person organizations, we investigate how an organization's network structure shapes performance in... View Details
Keywords: Sean Silverthorne
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

often leading to new patents and companies—and at the same time producing a rich dataset for research. Comparing the list of winners for 100 years with databases of patent data from the British Patent Office, the results were... View Details
Keywords: by Michael Blanding
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

model incorporating this idea that predicts that although more ideas will be produced during slack time, they will have higher average complexity and perhaps even higher average value. Using data on 165,410 projects posted on Kickstarter... View Details
Keywords: Dina Gerdeman
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

be aware of the range of powerful, dynamic, and often conflicting forces shaping the emerging competitive environment. The globalization of markets, the increasing homogeneity of customer needs worldwide, the impact of the digital... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details
Keywords: Martha Lagace
  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

reading in a trade publication about Benihana's innovative and efficient use of labor and layout to lower costs and facilitate customer turnaround times, Professor Earl Sasser produced the Benihana case in 1972 with research associate... View Details
Keywords: by Garry Emmons
  • 01 Mar 2005
  • News

Answering the Call

things,” Benihana ads promised). Illustration by PJ Loughran After reading in a trade publication about Benihana’s innovative and efficient use of labor and layout to lower costs and facilitate customer turnaround times, Professor Earl... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

number of companies are placing users at the core of their business strategies. Take MUJI, a leading Japanese design retailer, which has created a range of products designed by customers including a car, light fixtures, and sofas. The... View Details
Keywords: by Dina Gerdeman
  • 27 Apr 2009
  • Research & Ideas

Building Businesses in Turbulent Times

specialist. In the IT industry, opportunities are arising to replace high-cost data centers and incompatible networks with lower-cost Web services platforms. As a result, we've seen renewed interest in "cloud computing" and... View Details
Keywords: by Staff