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  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

Innovation Srikant Datar Leverage design thinking principles and creative problem-solving tools to develop innovative solutions to your most challenging business problems. 7 weeks, 6-8 hrs/week Enroll by January 2 $1,850 Certificate... View Details
  • April 1990 (Revised November 1992)
  • Case

Population Services International: The Social Marketing Project in Bangladesh (Abridged)

By: James E. Austin
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)
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  • Web

Q&A with the HBS Armed Forces Alumni Association, MBA Class of 2023 - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA... View Details
  • March 2000 (Revised September 2000)
  • Case

yesmail.com

David Tolmie wants yesmail.com to become a leader in "permission marketing." Yesmail sends clients promotional e-mail messages to targeted consumers who said "yes" when asked whether they wished to receive promotional offers in a set of categories of interest. Tolmie... View Details
Keywords: Marketing Communications
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  • Web

Leadership - Health Care

joining HBS, Krys worked as a health program developer and outreach coordinator in both Boston and Philadelphia. Outside of HBS, he enjoys spending time with his wife and cats. Lanika Clark Coordinator Lanika has been a Harvard Business... View Details
  • 29 Jun 2016
  • Research & Ideas

The $1 Trillion Link Between Mental Health and Economic Productivity

in the context of health programs and policies in developing nations. But her findings yield lessons that apply to almost everyone. For instance, in a recent study in Lusaka, Zambia, Ashraf and her colleagues found that providing women... View Details
Keywords: by Carmen Nobel
  • Web

Business Finance Course Online | HBS Online

key financial levers that drive financial performance, examine how the capital markets work, develop a toolkit for making smart financial decisions, and gain the confidence to clearly communicate those... View Details
  • 28 Nov 2007
  • Research & Ideas

B2B Branding: Does it Work?

company websites worldwide to present a consistent face to stakeholders is the best way to get control of marketing communications that may have become too decentralized. Why should brand-building be important to B2B CEOs? First, most B2B... View Details
Keywords: by John Quelch; Consumer Products
  • Web

How Short Intensive Programs (SIPs) Transform Your MBA Learning Journey - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA... View Details
  • Web

1.19 Immersive Field Courses (IFC) - MBA

1. Academic Information & Policies 1.19 Immersive Field Courses (IFC) Welcome to HBS Being a Student at HBS 1. Academic Information & Policies 1.1 HBS Community Values 1.2 MBA Honor Code 1.3 Academic Calendar 1.4 Academic Program... View Details
  • Web

My Summer of Joy with the National Parks Service - Recruiting

barriers to resources that allow communities to live healthy lives. As soon as I got to campus though, I realized I had no idea how those interests translated into a career path. At least, not yet. The first two months of RC (first) year... View Details
  • 25 Jun 2024
  • Research & Ideas

How Transparency Sped Innovation in a $13 Billion Wireless Sector

2018, much of which came from the Federal Communications Commission’s (FCC) massive database of Wi-Fi products. The researchers used the FCC documents and other sources to observe firms' positions in a supply chain with rich detail,... View Details
Keywords: by Jay Fitzgerald; Technology
  • Web

The Benefits of a Residential Campus - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA... View Details
  • 22 Jul 2002
  • Research & Ideas

Is Performance-Based Pricing the Right Price for You?

very process of discussing, in precise detail and with great discipline, these issues develops "wide-band width" communication between buyer and seller. Each has the opportunity to precisely... View Details
Keywords: by Benson Shapiro; Manufacturing
  • Web

Living Off Campus at HBS - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA... View Details
  • 01 Jun 2024
  • News

Alumni Achievement Awards 2024

Photographed by Susan Young; Edited by Julia Hanna MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients.... View Details
  • 28 Jun 2021
  • Blog Post

7 Things HBS Taught Me the Last 2 Years

me for the rest of my life. I hope this inspires others looking to get a similar transformational experience know that you can do it too! While these takeaways aren’t unique, this is my perspective. #1 You can build a community online.... View Details
  • 07 Mar 2022
  • Research & Ideas

Effective Leaders Share the Spotlight with Their Teams

positive image. For example, Union Pacific CEO John Koraleski called on team members an average of 59 times during earnings calls in one year, making him the most inclusive manager in the study. Likewise, an internet search turned up articles extoling Koraleski for his... View Details
Keywords: by Pamela Reynolds
  • Web

Reconceiving Products & Markets - Institute For Strategy And Competitiveness

William Lever in 1894 to combat cholera in Victorian England, today Lifebuoy is the world’s #1 selling germ protection soap—a win-win for Unilever and global health. The affordable soap’s unique formulation helps fight disease in the View Details
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

the threshold for research and development (R&D) investment in an economically viable product. Further, the small size of patient populations for orphan drugs, together with the increasing prevalence of biologics among orphan drugs,... View Details
Keywords: Dina Gerdeman