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  • January 2010 (Revised December 2012)
  • Case

Knight the King: The Founding of Nike

By: Noam Wasserman and Kyle Anderson
It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project, Adidas had had more than 80% market share, but Knight's marketing approach had... View Details
Keywords: Business Startups; Entrepreneurship; Initial Public Offering; Leadership; Growth and Development Strategy; Marketing Strategy; Competitive Advantage; Apparel and Accessories Industry
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Wasserman, Noam, and Kyle Anderson. "Knight the King: The Founding of Nike." Harvard Business School Case 810-077, January 2010. (Revised December 2012.)

    Benson P. Shapiro

    Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

    Keywords: apparel; banking; beauty products; brokerage; chemical; computer; consulting; e-commerce industry; electrical equipment; electronics; financial services; food; high technology; industrial goods; information; information technology industry; internet; investment banking industry; manufacturing; marketing industry; metals; plastics; printing; professional services; software; steel; telecommunications; wholesale
    • 24 Jun 2009
    • Working Paper Summaries

    Don’t Just Survive—Thrive: Leading Innovation in Good Times and Bad

    Keywords: by Lynda M. Applegate & J. Bruce Harreld
    • 20 Nov 2013
    • News

    How Strategists Should Lead

    • April 2004 (Revised August 2004)
    • Teaching Note

    BuildingBlocks International

    BuildingBlocks International (BBI) plans to accomplish its mission to help children in developing countries succeed in school by bringing management expertise to local organizations. Two years after founding BBI, however, the team hasn't figured out exactly how to make... View Details
    Keywords: Marketing Strategy; Social Marketing; Developing Countries and Economies; Sales
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    Godes, David B. "BuildingBlocks International." Harvard Business School Teaching Note 504-085, April 2004. (Revised August 2004.)
    • 12 Feb 2020
    • News

    A Conversation with Rosabeth Moss Kanter

    • Web

    Lifelong Learning - Alumni

    Career Management Climate Change Diversity and Inclusion Economy, Government Entrepreneurship Finance and Operations Governance and Boards Happiness, Purpose and Meaning Health Care Management and Leadership... View Details
    • 01 Apr 2015
    • Research & Ideas

    The Slow, Steady Battle to Fix Cancer Care

    of many hospitals testing a process called time-driven activity-based costing (TDABC), which is meant to marry cost-measuring with value-based care. TDABC was pioneered by Robert S. Kaplan, the Marvin Bower Professor of Leadership... View Details
    Keywords: by Carmen Nobel; Health
    • April 2021
    • Case

    Codecademy: Where to Next?

    By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
    In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
    Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
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    Rayport, Jeffrey F., Max Mailman, and Sarah Ascherman. "Codecademy: Where to Next?" Harvard Business School Case 821-093, April 2021.
    • December 2015 (Revised February 2017)
    • Case

    BRF

    By: David E. Bell and Natalie Kindred
    In 2015, BRF's new leadership team is transforming several aspects of the Brazilian protein giant, which had grown sluggish after the 2011 merger that created it. Underlying their reforms are the common goals of reducing bureaucracy, streamlining decision making, and,... View Details
    Keywords: BRF; Brasil Foods; Tarpon; Brazil; Marketing; Protein; Commodity; Commodities; Branding; Turnaround; Culture; Transformation; Mergers; Change Management; Private Equity; Distribution; Food; Goods and Commodities; Supply Chain; Mergers and Acquisitions; Trade; Brands and Branding; Food and Beverage Industry; Brazil
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    Bell, David E., and Natalie Kindred. "BRF." Harvard Business School Case 516-058, December 2015. (Revised February 2017.)
    • 01 Mar 2021
    • Blog Post

    Best Practices for Creating a Successful Virtual Internship

    reference remote management best practices and thought leadership from Harvard Business School faculty. The New Rules for Remote Work: Pandemic Edition How the Coronavirus is Already Rewriting the Future of Business 15 Questions About... View Details
    Keywords: All Industries
    • 09 Jan 2007
    • First Look

    First Look: January 9, 2007

    is well documented that the venture capital industry is highly volatile and that much of this volatility is associated with shifting valuations and activity in public equity markets. This paper examines how changes in public market... View Details
    Keywords: Martha Lagace

      Michael Kaye

      Keywords: Ecotourism
      • February 2022
      • Case

      Leading The UK Vaccine Task Force

      By: Amy C. Edmondson and Claudia Pienica
      This case describes the first six months of the UK Vaccine Taskforce, under the leadership of Kate Bingham. With a career spent in the private sector as a biotech investor, Bingham’s appointment within the government was considered unusual. The overarching brief given... View Details
      Keywords: COVID-19; Vaccine; Government; Health Pandemics; Health Care and Treatment; Science; Innovation and Invention; Groups and Teams; Leadership; Decision Making; Government and Politics; Health; Innovation and Management; Governance; Change; Government Administration; Health Industry; Financial Services Industry; Public Administration Industry; Europe; United Kingdom
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      Edmondson, Amy C., and Claudia Pienica. "Leading The UK Vaccine Task Force." Harvard Business School Case 622-079, February 2022.
      • November 2013 (Revised September 2014)
      • Case

      Man Jit Singh at Sony Entertainment Television (A)

      By: Linda A. Hill, Dana M. Teppert and Allison J. Wigen
      Explores the role of CEO Man Jit Singh and his senior management committee in leading Multi Screen Media Pvt. Ltd. (formerly SET Pvt. Ltd.), a leading television broadcaster in India. Describes Singh's decision to evaluate employees based on values as well as... View Details
      Keywords: Performance Appraisals; Performance Management; Performance Evaluation; Leadership Style; Managerial Roles; Organizational Culture; Groups and Teams; Management Teams; Change Management; Decision Making; Emerging Markets; Media and Broadcasting Industry; India
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      Hill, Linda A., Dana M. Teppert, and Allison J. Wigen. "Man Jit Singh at Sony Entertainment Television (A)." Harvard Business School Case 414-028, November 2013. (Revised September 2014.)
      • Web

      Degrees, Certifications & Alumni Status | About

      learn, through flexible programs where you complete coursework on your own time while meeting regular deadlines. Executive Education Grants : Certificate of Completion for all programs Alumni Status : For select programs only Whether it’s improving View Details
      • October 2007
      • Journal Article

      Psychosocial Development and Leader Performance of Military Officer Cadets

      By: Scott Snook and Paul T. Bartone
      Efforts to educate and develop future military officers aim to produce highly competent, ethical and effective leaders to serve the nation. But while there is general agreement about desired outcomes, the underlying developmental processes associated with these... View Details
      Keywords: Forecasting and Prediction; Leadership Development; Performance Evaluation; Personal Development and Career; Social Psychology
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      Snook, Scott, and Paul T. Bartone. "Psychosocial Development and Leader Performance of Military Officer Cadets." Leadership Quarterly 18, no. 5 (October 2007): 490–504.
      • April 2025
      • Supplement

      Joe Mazzulla and the Boston Celtics (B)

      By: Linda A. Hill, James I. Cash and Lydia Begag
      This case is a supplement to “Joe Mazzulla and the Boston Celtics” (A) and is set against the backdrop of the 2024 NBA Finals. It describes the impact of Mazzulla’s decision to rally his team with an aggressive “go for the kill” mindset instead of choosing language... View Details
      Keywords: Personal Development and Career; Change Management; Communication; Values and Beliefs; Innovation and Invention; Decision Making; Innovation Leadership; Collaborative Innovation and Invention; Leadership; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Sports Industry; Entertainment and Recreation Industry; United States
      Citation
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      Hill, Linda A., James I. Cash, and Lydia Begag. "Joe Mazzulla and the Boston Celtics (B)." Harvard Business School Supplement 425-060, April 2025.
      • 06 Aug 2019
      • Working Paper Summaries

      Field-Level Paradox and the Co-Evolution of an Entrepreneurial Vision

      Keywords: by Ryan Raffaelli and Richard DeJordy; Manufacturing
      • January 2017 (Revised May 2020)
      • Case

      Sesame Workshop (A): Bringing Big Bird Back to Health

      By: Rosabeth Moss Kanter, Ryan Raffaelli and Jonathan Cohen
      Sesame Workshop was transforming in 2016. CEO Jeff Dunn had reorganized and shifted the iconic institution to respond to digital disruption and a consensus culture. This case examines his efforts to turn Sesame Workshop around. It notes Sesame's storied history and the... View Details
      Keywords: Restructuring; Organizational Change and Adaptation; Leadership; Information Technology; Education; Media; Strategy; Education Industry
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      Kanter, Rosabeth Moss, Ryan Raffaelli, and Jonathan Cohen. "Sesame Workshop (A): Bringing Big Bird Back to Health." Harvard Business School Case 317-094, January 2017. (Revised May 2020.)
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