Publications

January 2016 (Revised July 2018)
Case

Cyberdyne: A Leap to the Future

By: Doug J. Chung and Mayuka Yamazaki

Cyberdyne Inc. was a Japanese technology venture that wanted to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from stroke, spinal cord injury (SCI),... View Details

Keywords: Go-to-market Strategy; Pricing; Sales Channel; Technological Innovation; Marketing; Sales; Distribution; Strategy; Medical Devices and Supplies Industry

May 2020
Teaching Note

Baskits Inc.

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

Teaching Note for HBS Case No. 217-001. Robin Kovitz (MBA 2007) acquired Baskits, a Canadian gift basket company, in October of 2014. The business was highly seasonal with two-thirds of its sales occurring in November and December. Baskits dealt with its seasonality... View Details

Keywords: Operations; Performance Improvement; Canada

April 2021
Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav

Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details

December 2015 (Revised September 2016)
Supplement

ANA (B)

By: Doug J. Chung and Mayuka Yamazaki

All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details

Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan

Web

Entrepreneurial Management - Faculty & Research

Blockchain By: Shikhar Ghosh , Liang Wu and Shweta Bagai July 2025 | Teaching Note | Faculty Research Teaching Note for HBS Case No. 824-056. Citation Purchase Related Ghosh,... View Details

23 Jan 2024
Research & Ideas

How to Keep Employees Productive: Support Caregivers

senior executives being the big sponsors of caregiving benefits is because they’ve lived it,” Fuller says, offering a seven-point plan for managers who want to follow suit. The case for supporting caregivers Three out of four US workers... View Details

Keywords: by Kara Baskin

June 1951 (Revised November 1982)
Background Note

Because Wisdom Can't Be Told

Concerns the effect the case method has on both teachers and students. Points out the growth in maturity of the incoming student, accustomed to the role of receiver in undergraduate school, to the point where he or she becomes an active participant as an adult member... View Details

Keywords: Teaching; Cases; Business Education; Learning

15 Sep 2003
Lessons from the Classroom

HBS Cases: Developing the Courage to Act

Harvard Business School professor David A. Garvin has studied the development of the case method of teaching at Harvard's law, business, and medical schools. Garvin wanted to see how the schools are similar... View Details

Keywords: by David A. Garvin

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

Leaders intent on boosting team performance could learn from the old-school, military-style approach of Deion Sanders, a former star athlete and now the unorthodox coach behind the revival of two college football teams. “When I’m teaching... View Details

Keywords: by Avery Forman; Sports

Web

Technology & Operations Management - Faculty & Research

implications of these findings for research allocations in science and scientists’ leaving one institution for another. July 2025 Case The Future in Sight: LumineticsCore and the First Autonomous AI for Diagnostics By: Michael Lingzhi Li... View Details

October 1976 (Revised February 1987)
Case

Cramer Electronics, Inc.

By: Michael E. Porter

Designed to be the second day of a two-day series on the electronic component distribution industry, following a day spent discussing Note on the Electronic Component Distribution Industry and Raytheon Co.: Diversification. The important teaching themes which this case... View Details

Keywords: Change Management; Innovation Strategy; Management Style; Resource Allocation; Opportunities; Corporate Strategy; Diversification; Distribution Industry; Electronics Industry

August 2023
Teaching Note

Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War

By: William C. Kirby and Noah B. Truwit

Teaching Note for HBS Case No. 320-089. By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G)... View Details

Keywords: Geopolitical Units; Business and Government Relations; International Relations; Communication Strategy; Telecommunications Industry; China

May 2020
Teaching Note

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery

Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had... View Details

Keywords: Marketing; Marketing Strategy; Brands and Branding; Consumer Products Industry; Food and Beverage Industry; United States

June 2015
Case

1996 Welfare Reform in the United States

By: Matthew Weinzierl, Katrina Flanagan and Alastair Su

On August 22, 1996, U.S. President Bill Clinton signed into law the Personal Responsibility and Work Opportunity Reconciliation Act (PRWORA)—a dramatic reform of the American system of economic assistance for the poor that, as its title suggested, attempted to... View Details

Keywords: Welfare State; Public Goods; Moral Hazard; Median Voter Theorem; Poverty; Welfare; Public Administration Industry; United States

July 2000 (Revised August 2005)
Case

Deaconess-Glover Hospital (A)

Chronicles the initial efforts to teach a health care organization to manage itself according to the principles of the Toyota Production System (TPS). Describes the decision and dilemmas that arose from the implementation experiment. Builds on Bowen and Spear's earlier... View Details

Keywords: Management; Service Delivery; Health Care and Treatment; Health Industry; Massachusetts

03 Jun 2014
First Look

First Look: June 3

in Teaching Hospitals By: Huckman, Robert S., Hummy Song, and Jason R. Barro Abstract—We consider the impact of cohort turnover-the planned simultaneous exit of a large number of experienced employees and a similarly sized entry of new... View Details

Keywords: Sean Silverthorne

03 Aug 2010
First Look

First Look: August 3

Institutions, Entrepreneurs, and the Case of Hedge Funds Authors:Pamela Tolbert and Shon R. Hiatt Publication:In Research in the Sociology of Work. Vol. 20, edited by Wesley Sine and Robert David. Institutions and Entrepreneurship.... View Details

Keywords: Martha Lagace

Web

Strategy - Faculty & Research

Yoffie, David B., Julie Cruz, and Samari Gilbert. "Roku and The Future of Television, 2025." Harvard Business School Case 725-479, June 2025. Jaipur Literature Festival 2024 By: Tarun Khanna and Samir Junnarkar June 2025 | View Details

November 2019
Supplement

Kids & Company: Entering the U.S.

By: Boris Groysberg, Sarah Mehta and Matthew Preble

This video supplement pairs with “Kids & Company: Entering the U.S.” (case no. 418011). It contains eight individual clips that range in length from 5 to 12 minutes. Instructors can use the videos, either in whole or in part, as an additional teaching... View Details