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  • All HBS Web  (4,937)
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  • January 2021 (Revised March 2021)
  • Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
  • Article

Why Doesn't Capitalism Flow to Poor Countries?

By: Rafael Di Tella and Robert MacCulloch
We show that capitalism is far from common around the world. Outside a small group of rich countries, heavy regulation of business, leftist rhetoric, and interventionist beliefs flourish. We relate these phenomena to the presence of corruption, with causality running... View Details
Keywords: Crime and Corruption; Voting; Economic Systems; Fairness; Governing Rules, Regulations, and Reforms; Emotions
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Di Tella, Rafael, and Robert MacCulloch. "Why Doesn't Capitalism Flow to Poor Countries?" Brookings Papers on Economic Activity (Spring 2009): 285–321.

    Strategic Brew: A Market Simulation

    Strategic Brew simulates real life challenges facing the strategist. It allows users to experience and internalize the process of strategy formulation, execution, and communication in a simulated context and to see how these processes interplay with other... View Details
    • 2009
    • Other Unpublished Work

    When Weak Ties and Social Alternatives Benefit Organizational Commitment: Evidence from Wikipedia

    This study examines the social mechanisms reinforcing participant commitment to collaborative work. Previous literature largely fails to acknowledge the wider context of individual workplace commitments, or suggests that multiple concurrent work and life commitments... View Details
    Keywords: Social and Collaborative Networks
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    Gorbatai, Andreea Daniela. "When Weak Ties and Social Alternatives Benefit Organizational Commitment: Evidence from Wikipedia." 2009.

      Julian De Freitas

      Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details

      Keywords: video games; video games; video games; video games; video games; video games; video games; video games; video games; video games
      • 22 Dec 2015
      • First Look

      December 22, 2015

      International Management Entrepreneurial Imagination and a Demand and Supply-side Perspective on the MNE and Cross-border Organization By: Jones, Geoffrey, and Christos Pitelis Abstract—This article explores... View Details
      Keywords: Carmen Nobel
      • 22 Oct 2018
      • HBS Seminar

      Abhinav Gupta, Foster School of Business, University of Washington

      • 14 Feb 2011
      • Research & Ideas

      Clay Christensen’s Milkshake Marketing

      publish a book on the subject of jobs-to-be-done marketing, explains that there's an important difference between determining a product's function and its job. "Looking at the market from the function of a product really originates from... View Details
      Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
      • September 2002 (Revised August 2003)
      • Case

      Genzyme's Gaucher Initiative: Global Risk and Responsibility

      By: Christopher A. Bartlett and Andrew N. McLean
      In Egypt, Genzyme's humanitarian commitment to treat all sufferers of the rare Gaucher disease worldwide first confronts its commercial imperative to recoup the huge investment required to bring the drug Cerezyme to market. Here Tomye Tierney must decide how to balance... View Details
      Keywords: Moral Sensibility; Investment; Emerging Markets; Negotiation; Corporate Social Responsibility and Impact; Business and Government Relations; Sales; Commercialization; Expansion; Value Creation
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      Bartlett, Christopher A., and Andrew N. McLean. "Genzyme's Gaucher Initiative: Global Risk and Responsibility." Harvard Business School Case 303-048, September 2002. (Revised August 2003.)
      • 29 Mar 2012
      • Working Paper Summaries

      An Exploration of Luxury Hotels in Tanzania

      Keywords: by Diego A. Comin; Entertainment & Recreation
      • 13 Jul 2020
      • Research & Ideas

      Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

      just one of four Black CEOs leading a Fortune 500 company. Frazier is also outspoken, having resigned from President Trump’s American Manufacturing Council to make a clear statement against “hatred, bigotry and group supremacy” that... View Details
      Keywords: by Staff; Pharmaceutical
      • June 2020 (Revised October 2020)
      • Case

      What Went Wrong with Boeing's 737 Max?

      By: William W. George and Amram Migdal
      This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details
      Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago
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      George, William W., and Amram Migdal. "What Went Wrong with Boeing's 737 Max?" Harvard Business School Case 320-104, June 2020. (Revised October 2020.)
      • 2006
      • Working Paper

      The Limits of Authority: Motivation versus Coordination

      By: Eric J. Van den Steen

      This paper studies the effects of open disagreement on motivation and coordination. It shows how, in the presence of differing priors, motivation and coordination impose conflicting demands on the allocation of authority, leading to a trade-off between the... View Details

      Keywords: Decisions; Governance Controls; Organizational Culture; Agency Theory; Conflict and Resolution; Motivation and Incentives
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      Van den Steen, Eric J. "The Limits of Authority: Motivation versus Coordination." Sloan School of Management Working Paper, No. 4626-06, January 2006. (Available at SSRN.)
      • 08 Aug 2012
      • Working Paper Summaries

      Monetary Policy and Long-Term Real Rates

      Keywords: by Samuel G. Hanson & Jeremy C. Stein
      • July 2005
      • Case

      Harvard Business School and the Making of a New Profession

      By: Rakesh Khurana, Tarun Khanna and Daniel Penrice
      Since its founding in 1908, Harvard Business School's mission has been to perform a much-needed service for American society by turning business management into a profession. One of the most important factors in the founding of HBS and the nation's other new business... View Details
      Keywords: Business Education; Mission and Purpose; Alignment; Social Issues; Practice
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      Khurana, Rakesh, Tarun Khanna, and Daniel Penrice. "Harvard Business School and the Making of a New Profession." Harvard Business School Case 406-025, July 2005.
      • 26 Mar 2024
      • HBS Seminar

      Szu-Chi Huang, Stanford Graduate School of Business

      • Program

      Succeeding as a Strategic CFO

      program, you will learn what it takes to meet the demands of the CFO role. You will begin to build a robust set of skills in strategy, communication, and leadership that will enable you to drive innovation and lead organizational change.... View Details
      • December 1994 (Revised July 1996)
      • Case

      USSR 1988, The: The Search for Growth

      For decades after the revolution of 1917, Communist Party leaders claimed that the socialist economic system was superior to the capitalist system on both moral and economic grounds. By 1985, when Mikhail Gorbachev became general secretary of the Communist Party of the... View Details
      Keywords: Economic Systems; Economic Growth; Government and Politics; Soviet Union
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      Dyck, Alexander. "USSR 1988, The: The Search for Growth." Harvard Business School Case 795-060, December 1994. (Revised July 1996.)
      • October 2021
      • Article

      Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

      By: Nicolas Padilla and Eva Ascarza
      The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
      Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
      Citation
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      Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
      • October 2024
      • Case

      Parexel: Scaling Up and Industry Dynamics

      By: Regina E. Herzlinger and Ben Creo
      Through the lens of biopharmaceutical contract research organization (CRO) PAREXEL, this case traces the evolution of the firm as it reinvents itself in response to the transformation of the CRO sector from a small, secondary cluster of firms into a major player with... View Details
      Keywords: Research; Innovation and Invention; Business Model; Transformation; Globalization; Information Technology; Competitive Advantage; Pharmaceutical Industry
      Citation
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      Herzlinger, Regina E., and Ben Creo. "Parexel: Scaling Up and Industry Dynamics." Harvard Business School Case 325-046, October 2024.
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