Publications

May 2016 (Revised September 2017)
Case

Canadian Pacific's Bid for Norfolk Southern

By: Benjamin C. Esty and E. Scott Mayfield

In December 2015, Canadian Pacific Railroad (CPR) has just made its third bid to acquire Norfolk Southern Corporation (NSC), one of the largest railroads in the United States. Having rejected the prior offers, NSC’s CEO James Squires and the NSC board must now value... View Details

Keywords: Capital Structure; Cash Flow; Cost of Capital; Financial Strategy; Investment Activism; Bids and Bidding; Negotiation Offer; Corporate Strategy; Rail Transportation; Mergers and Acquisitions; Transformation; United States; Canada

05 Jul 2021
What Do You Think?

Do Companies Really Need Chief Experience Officers to Know Their Customers?

School Press, 2003), p. 74. Katie Deighton, “Some Chief Experience Officers Want to Make Their Jobs Disappear,” The Wall Street Journal, June 23, 2021. James L. Heskett, W. Earl Sasser, Jr., and Leonard A. Schlesinger, The Value Profit... View Details

Keywords: by James Heskett

January 2021 (Revised March 2021)
Supplement

E-Commerce Analytics for CPG Firms (C): Free Delivery Terms

By: Ayelet Israeli and Fedor (Ted) Lisitsyn

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details

January 2021
Exercise

E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli and Fedor (Ted) Lisitsyn

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details

02 Mar 2009
Research & Ideas

When Goal Setting Goes Bad

domains. But we are concerned about the simple specification of stretch goals that permeates the goal setting and management by objectives literature. Q: How can goal setting go wrong? A: When people focus on a specific stretch goal, and fail to perform other View Details

Keywords: by Sean Silverthorne

18 Jul 2022
Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

Recent high-profile financial meltdowns at Bitcoin, Celsius, and Terraform Labs, which together wiped out hundreds of billions in market value, helped trigger a flight from the cryptocurrency market, driving its value from $2.9 trillion... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology

Carolyn J. Fu

Carolyn Fu is an assistant professor of business administration in the Strategy Unit. She studies innovation strategy—specifically, how firms can uncover new sources of value through their interactions with the wider innovation ecosystem. Her research explores... View Details

24 Apr 2014
HBS Seminar

Rebecca Henderson, Harvard Business School

2021
Book

Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance

By: Felix Oberholzer-Gee

In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these... View Details

Keywords: Strategy; Strategic Planning; Value; Analysis; Competitive Advantage; Performance Effectiveness

Article

Valuation of Bankrupt Firms

By: S. C. Gilson, E. S. Hotchkiss and R. S. Ruback

This study compares the market value of firms that reorganize in bankruptcy with estimates of value based on management's published cash flow projections. We estimate firm values using models that have been shown in other contexts to generate relatively precise... View Details

Keywords: Valuation; Business Ventures; Insolvency and Bankruptcy

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30 Nov 2007
What Do You Think?

What Is Management’s Role in Innovation?

value to the creative process? Or is it more productive to explore ways of providing incentives to the innovators of the world, largely outside large organizations, possibly by facilitating the market that mediates resources between... View Details

Keywords: by Jim Heskett

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

Beachwood, Ohio. In this interview the researchers discuss pricing strategy and what ingredients are necessary to convince customers that higher prices are worth the cost. Sean Silverthorne: Who would benefit by learning about your research? Frank Cespedes: Pricing... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

September 2017 (Revised July 2021)
Case

Asset Allocation at the Cook County Pension Fund

By: Emil Siriwardane, Juliane Begenau and Yuval Gonczarowski

Nickol Hackett, chief investment officer of the Cook County Pension Fund, is responsible for investing the fund’s $9 billion worth of assets on behalf of the employees of Cook County, Illinois. Like many other defined-benefit pensions at the time, the Cook County... View Details

Keywords: Asset Management; Investment Funds; Financial Strategy; Decision Choices and Conditions

2019
Chapter

Interorganizational Collaboration and Start-Up Innovation

By: Vikas A. Aggarwal and Andy Wu

This chapter presents an overview of the literature on collaborative relationships between start-ups and incumbent firms, focusing on the implications of these relationships for start-up innovation and performance. Value creation in such relationships occurs when... View Details

Keywords: Alliance; Corporate Venture Capital; Complementary Assets; Appropriability; Business Startups; Joint Ventures; Knowledge; Innovation and Invention; Value Creation; Entrepreneurship

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January 2021 (Revised March 2021)
Exercise

E-Commerce Analytics for CPG Firms (C): Free Delivery Terms

By: Ayelet Israeli and Fedor (Ted) Lisitsyn

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details

2008
Book

On Competition

By: M. E. Porter

Competition is one of society's most powerful forces for making things better in many ﬁelds of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details

Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation

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October 1991 (Revised December 1993)
Case

Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive

Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success. He... View Details

Keywords: Mission and Purpose; Organizational Culture; Entrepreneurship; Compensation and Benefits; Manufacturing Industry; Food and Beverage Industry

September 2010
Case

New Heritage Doll Company

By: Timothy A. Luehrman and Heide Abelli

A manufacturer and retailer of specialty doll products must decide which of two projects to fund. The decision requires the student to compute cash flows for the 2 projects, discount values to the present and compare and contrast different project performance measures. View Details

Keywords: Forecasting; Resource Management; Resource Allocation; Forecasting and Prediction; Capital Budgeting; Manufacturing Industry; Consumer Products Industry; Retail Industry