Publications

28 May 2020
News

Meet the 2020-2021 Leadership Fellows

Program

Creating Brand Value

cultural and relationship prowess today's business-to-consumer (B2C) brand managers need. You will explore branding as a collective and collaborative meaning-making process... View Details

April 1990 (Revised January 1993)
Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery

Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details

Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry

30 May 2019
News

Meet the 2019-2020 Leadership Fellows

July 2001 (Revised March 2002)
Case

Nasdaq Stock Market, Inc., The

By: Andre F. Perold and Austin K Scee

NASDAQ's mission "to facilitate capital formation" is threatened by the emergence of Electronic Communication Networks, which are not as heavily regulated by the SEC. This case reviews the development of NASDAQ and its evolution from a loose network of broker-dealers... View Details

Keywords: Capital Markets; Stocks; Financial Markets; Governing Rules, Regulations, and Reforms; Innovation Strategy; Performance Efficiency; Perspective

03 May 2024
Research & Ideas

How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact

startups might as well be located on different floors entirely, Roche says. And, the benefit, as measured by how much neighbors adopt each others’ web technology, is strongest when the neighboring startups focus on very different markets View Details

Keywords: by Ben Rand

24 May 2018
News

Meet the 2018-2019 Leadership Fellows

25 Jul 2006
First Look

First Look: July 25, 2006

plans, we find collaborative engagement of the functions to be a consistent process feature and operational norm encouraged and maintained by integrators. In particular, the... View Details

Keywords: Sean Silverthorne

April 2011 (Revised May 2012)
Case

City Year: The Journey

By: Rosabeth Moss Kanter and James Weber

Throughout its first two decades, City Year, a non-profit organization, was dedicated to recruiting young adults to give a year of public service. It had passed through several growth phases but by 2010 a new challenge, and opportunity, had arisen when City Year and... View Details

Keywords: Education; Service Operations; Nonprofit Organizations; Growth and Development Strategy; Performance Efficiency; Resource Allocation

Web

Summer Venture in Management

tech, sectors in which attending business school was not as common or encouraged. SVMP showed me the value of an MBA, and the unique power of the case method teaching style. I saw firsthand how learning business skills through discussion... View Details

September 2021 (Revised March 2024)
Case

Bühler: Mobilizing Industry around a Common Purpose

By: Ranjay Gulati, Franz Wohlgezogen and Malini Sen

Bühler Group, a Swiss multinational processing technology provider, started by selling machines for processing grains and later transitioned into selling food processing solutions. A family-owned business in the fifth generation, Bühler’s high-end milling, grinding,... View Details

Keywords: Family Business; Customer Focus and Relationships; Machinery and Machining; Corporate Social Responsibility and Impact; Mission and Purpose; Innovation Leadership; Switzerland

September 2020 (Revised November 2020)
Case

d.light

By: Michael Chu, Krishna G. Palepu and Dilyana Karadzhova Botha

Kenyan off-grid-solar pioneer d.light can power entire homes in rural Africa but must now decide how to fund the growth of its asset-heavy business model. Ned Tozun and Sam Goldman founded d.light in 2006 to transform lives through solar solutions enabling access to... View Details

Keywords: Alternative Energy; Business Model; Capital; Emerging Markets; Expansion; Financial Strategy; Renewable Energy; Strategy; Social Entrepreneurship; Energy Industry; Africa; Kenya; India

01 Sep 2015
First Look

First Look -- September 1, 2015

Politics we observe firms working more closely with NGOs and other special interest groups to preempt unfavorable policy choices, react swiftly to crises, and proactively develop View Details

Keywords: Sean Silverthorne

March 2008 (Revised May 2008)
Case

Blogging at BzzAgent

BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to communicate BzzAgent's unique positioning: transparency. He sees the firm's blog--the BeeLog--as a way for the firm to participate in conversations with clients,... View Details

Keywords: Blogs; Marketing Communications; Social and Collaborative Networks; Advertising Industry

20 Apr 2021
Blog Post

Leadership In Challenging Times: Thierry Ibri (MBA 1997)

This post is part of the Social Enterprise Initiative (SEI) “Leadership in Challenging Times” blog series, which highlights the inspiring work of the HBS community in addressing the health and economic... View Details

01 Aug 2023
What Do You Think?

As Leaders, Why Do We Continue to Reward A, While Hoping for B?

markets—reward short-term performance while ignoring long-term performance. “We hope for collaboration and teamwork for the benefit of the organization but provide incentives for individual performance. ” As... View Details

Keywords: by James Heskett

October 2009 (Revised March 2012)
Case

Nettwerk: Digital Marketing in the Music Industry

By: John A. Deighton and Leora Kornfeld

How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details

Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Media and Broadcasting Industry