Sales Management - Publications - Faculty & Research

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HBS - Financials | Supplemental Financial Information

which increased 6 percent and accounted for 43 percent of the group’s total annual sales in fiscal 2023. Revenue from Corporate Learning products and services increased 7 percent from fiscal 2022. Corporate Learning partners with... View Details

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Harvard Business School

career with Cablevision Systems Corporation, becoming executive vice president of Cablevision's Rainbow Advertising Sales Company, a senior management role he fulfilled until retiring from the company in... View Details

03 Oct 2007
Research & Ideas

Dealing with the ‘Irrational’ Negotiator

owed $130,000 in sales commissions for the work he had done prior to being fired from the firm a few months earlier. The executive, on the other hand, claimed the employee was owed nothing—in fact, he insisted the employee had been... View Details

Keywords: by Deepak Malhotra & Max H. Bazerman

06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

substantial amount of investment or even management attention. Asymmetric motivation shields companies from competitive response, because their potential challengers are just not interested in fighting. Even if they fight, their hearts... View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

With very clean emissions, 60 and 70 MPG fuel consumption, and lots of power, diesel compacts would provide stiff competition to hybrids. But GM has just lost its ability to develop small cars with the sale of its Opel subsidiary to... View Details

Keywords: by Staff; Auto

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Sarah McConville | About

Business Review Group and HBP Corporate Learning lines of business, as well as HBR Enterprise sales & solutions, and strategic partnerships. She also serves as Chief Marketing Officer, driving cohesive positioning, brand, and channel... View Details

28 Jun 2004
Research & Ideas

How to Avoid a Price Increase

seems to support this logic. First, consumers themselves report a greater sensitivity (or awareness) of price than of quantity. Second, in tracking the sale of snack foods we found that consumers reacted greatly to periodic changes in... View Details

Keywords: by Manda Salls

09 Jun 2024
Blog Post

The EC Formula: MBA Class of 2024 Looks Back

I. She will join Ayala Corporation, the oldest conglomerate in the Philippines, as a corporate strategy manager, where she’ll be charged with active portfolio management across its business units and investments. During your EC year, what... View Details

21 Aug 2000
Research & Ideas

From Emerging Economies to the Global Market: The Case of Embraer

How can a company from an emerging economy manage to make waves in global business? Ask Embraer. The Brazilian firm also known as Empresa Brasileira de Aeronautica S.A. is the fourth largest commercial aircraft manufacturer in the world,... View Details

Keywords: by Martha Lagace; Manufacturing

June 2017
Teaching Note

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen

Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details

Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning

Citation

Purchase

22 Oct 2013
First Look

First Look: October 22

http://hbr.org/search/914405-PDF-ENG Harvard Business School Case 513-067 Rodan + Fields Dermatologists The case focuses on issues involved in managing the direct multilevel marketing sales consultants who... View Details

Keywords: Sean Silverthorne

28 Feb 2012
First Look

First Look: Feb. 28

decline in sales and profits in the wake of the 2008-2009 financial market crisis and economic recession and is now overburdened with debt. To regain its competitiveness, the company has to significantly reduce its debt by billions of... View Details

Keywords: Sean Silverthorne

29 Jun 2007
First Look

First Look: June 29, 2007

Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it was pushing for innovation in the nascent Spanish credit card market. To avoid the considerable investments of time and money that a large-scale... View Details

Keywords: Martha Lagace

24 Jul 2007
First Look

First Look: July 24, 2007

and waste" mentality to a "product and product" mentality, and thereby actively manage the quantities of both products to maximize profit. We find that it is almost never profit-maximizing for the firm to continue... View Details

Keywords: Martha Lagace

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Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details

26 Mar 2018
Research & Ideas

To Motivate Employees, Give an Unexpected Bonus (or Penalty)

Gallani, an assistant professor in the Accounting and Management Unit at Harvard Business School. How much those systems spur employees, however, may depend on how fair employees perceive them to be. “We have a tendency to attribute... View Details

Keywords: by Michael Blanding; Manufacturing

19 Oct 2021
Research & Ideas

Fed Up Workers and Supply Woes: What's Next for Dollar Stores?

Retailers should be ecstatic. Last year was dismal amid the pandemic, with plunging revenue and record bankruptcies. But this year things have turned around. For instance, retail sales in April through June were up 28.2 percent from the... View Details

Keywords: by Christine Pazzanese, Harvard Gazette; Retail

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The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

program, reporting directly to Myron C. Taylor, chairman of the board and chief executive officer. Public relations thus assumed a commanding presence at the company’s top management tier. Over the next two decades, U.S. Steel created a... View Details

March 2023
Case

Mirakl: Growing The Marketplace Economy

By: Antonio Moreno, Santiago Gallino and Emilie Billaud

Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details

Keywords: Business Growth and Maturation; Business Startups; Transformation; Technological Innovation; Growth and Development Strategy; Internet and the Web; Technology Adoption; Sales; Information Technology Industry; Retail Industry; Web Services Industry; Europe; France; Paris; United States