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JSTOR | Baker Library

only Please use our resources responsibly. We license resources for the purposes of research, teaching, and private study. Commercial use is prohibited. Read our full e-resource policy View Details

Web

Google Scholar | Baker Library

Google Scholar page (scroll down to "Connect Google Scholar to your Library Access."). Please use our resources responsibly. We license resources for the purposes of research, teaching, and private study. Commercial use is prohibited.... View Details

February 2022 (Revised October 2022)
Case

P.T. Barnum: Changing the World

By: Robert Simons and Shirley Sun

This case describes the life of P.T. Barnum, widely considered to the be the father of modern advertising and marketing. Barnum showed his genius for business early, selling lottery tickets and confections from his father’s store. He went on to found a famous museum of... View Details

Keywords: Entertainment; Entrepreneurship; Personal Characteristics; Marketing; Success; Values and Beliefs; Mission and Purpose; Entertainment and Recreation Industry; United States; Europe

2015
Chapter

Staying the Same While Changing: Organizational Identity in the Face of Environmental Challenges

By: Mary Ann Glynn, Christi Lockwood and Ryan Raffaelli

We explore the role of organizational identity in the adoption of new sustainability practices, focusing on how identity functions as a driver of (or sometimes a drag on) adoption. Drawing on illustrations from the U.S. hotel industry, we examine how sustainability... View Details

Keywords: Organizational Change and Adaptation; Mission and Purpose; Organizational Culture; Environmental Sustainability; Adoption; Accommodations Industry; United States

March 2007 (Revised April 2007)
Case

The University of Utah and the Computer Graphics Revolution

By: H. Kent Bowen and Courtney Purrington

Computer science departments were new to universities in the 1960s, and the one created at the University of Utah by David Evans and Ivan Sutherland had a research mission to invent the field of computer graphics. Details the research process that led to many of the... View Details

Keywords: Engineering; Entrepreneurship; Management Practices and Processes; Mission and Purpose; Research and Development; Technology Adoption; Computer Industry; Education Industry; Utah

Web

HBS - From The Dean

Action Week, welcoming alumni and other private and public sector leaders for a day of discussions on the role of business in driving solutions to the climate challenge. The Institute for the Study of Business in Global Society introduced The Social View Details

01 Dec 2009
News

When More Is Better

books. Some of you are incredible adventurers. Others concentrate on humanitarian and philanthropic endeavors. Apart from my personal reading pleasure, there’s a higher purpose at work. My colleagues here at the Bulletin and I are... View Details

Keywords: meta

13 Mar 2025
Blog Post

Advancing Health Care Innovation and Impact with Anita Gupta (GMP 29, 2020)

progress forward, it’s also about resilience, adaptability, and staying true to your purpose through setbacks. Whether in the operating room or the boardroom, my most enduring lesson has been this: leadership is not measured by titles or... View Details

Web

Use of Electronic Resources | Baker Library

Use of Electronic Resources Baker Library negotiates access to electronic resources for members of the Harvard or Harvard Business School communities, and, in some cases, to visiting researchers, for the purposes of research, teaching,... View Details

26 Nov 2019
News

Collective Genius: Leading Innovation and Digital Transformation

the process—that you cannot plan the path to an innovation. Instead, you have to act your way there. Other key factors that encourage innovation are the vision leaders bring to the table and the sense of purpose that those within an... View Details

March 2022
Teaching Note

The Robin Hood Army (A) and (B)

By: Susanna Gallani and Brian Trelstad

Teaching Note for HBS Case Nos. 119-007 and 120-017. View Details

Keywords: Accounting; Expansion; Organizational Culture; Organizational Change and Adaptation; Service Delivery; Social Entrepreneurship; Mission and Purpose; India; Pakistan

August 2011 (Revised September 2011)
Case

Global Business School Network

By: Christopher Marquis and Rwitwika Bhattacharya

The mission of the Global Business School Network (GBSN) is to strengthen business education for the developing world. The organization was transitioning out of its startup phase and wants to shift its focus from capacity building activities driven by the organization... View Details

Keywords: Mission and Purpose; Corporate Social Responsibility and Impact; Strategy; Business Education; Development Economics; Globalization; Global Strategy; Education Industry

November 2010 (Revised January 2011)
Case

The Tzu Chi Foundation's China Relief Mission

By: Herman B. Leonard and YiKwan Chu

Tzu Chi is one of the largest charities in Taiwan, and one of the swiftest and most effective relief organizations internationally. Rooted in the value of compassion, the organization has many unusual operating features -- including having no long term plan. This case... View Details

Keywords: Leadership; Crisis Management; Service Delivery; Mission and Purpose; Religion; Natural Disasters; Nonprofit Organizations; Welfare; China; Taiwan

August 2002 (Revised March 2003)
Teaching Note

NerveWire (TN)

By: Nitin Nohria and Bridget Gurtler

Teaching Note for (9-402-020), (9-402-021), and (9-402-022). View Details

Keywords: Economic Slowdown and Stagnation; Recruitment; Mission and Purpose; Internet and the Web; Problems and Challenges; Consulting Industry; Newton