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      • October 1994
      • Case

      Bankers Trust: Global Investment Bank

      By: Andre F. Perold and Kuljot Singh
      In October 1992, Eugene Shanks, president of Bankers Trust New York Corp., and Brian Walsh, head of the Global Investment Bank (GIB) business unit, are considering a proposal for a large and complex financing involving the North Sea Oil Co. (NSOC). The financing... View Details
      Keywords: Risk and Uncertainty; Credit Derivatives and Swaps; Risk Management; Value Creation; Business History; Capital Markets; Financing and Loans; Financial Markets; Corporate Finance; Banking Industry; Energy Industry
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      Perold, Andre F., and Kuljot Singh. "Bankers Trust: Global Investment Bank." Harvard Business School Case 295-010, October 1994.
      • October 1994
      • Background Note

      Note on Crude Oil and Crude Oil Derivatives Markets

      By: Andre F. Perold, Wai Lee and Kuljot Singh
      Briefly describes the crude oil markets and common derivatives contracts written on oil. The contracts are oil forward and futures contracts, and over-the-counter oil price swaps. View Details
      Keywords: Non-Renewable Energy; Futures and Commodity Futures; Credit Derivatives and Swaps; Contracts; Energy Industry
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      Perold, Andre F., Wai Lee, and Kuljot Singh. "Note on Crude Oil and Crude Oil Derivatives Markets." Harvard Business School Background Note 295-053, October 1994.
      • October 1994 (Revised November 1994)
      • Case

      Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures

      By: Ray A. Goldberg, Phil Herndon and Katherine L. Morris
      Increases in orange tree production led to an orange juice surplus. How does one manage price risk in the orange juice industry under these conditions? View Details
      Keywords: Hedging; Plant-Based Agribusiness; Price; Risk Management; Futures and Commodity Futures; Food and Beverage Industry
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      Goldberg, Ray A., Phil Herndon, and Katherine L. Morris. "Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures." Harvard Business School Case 595-029, October 1994. (Revised November 1994.)
      • July 1994 (Revised January 1997)
      • Case

      Steamboat Ski & Resort Corporation

      By: Jeffrey F. Rayport
      The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages." View Details
      Keywords: Marketing Strategy; Service Delivery; Entertainment and Recreation Industry; Colorado
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      Rayport, Jeffrey F., Mary E. Callahan, Don Bramley, Katie King, and Hilary Nicholas. "Steamboat Ski & Resort Corporation." Harvard Business School Case 395-019, July 1994. (Revised January 1997.)
      • July 1994 (Revised October 1995)
      • Case

      Coca-Cola Harmless Warrants

      By: Scott P. Mason and Mihir A. Desai
      Underscores the arbitrage implicit in the pricing of a complex unit of debt and warrants issued by the Coca-Cola Co. View Details
      Keywords: Bonds; Price; Innovation and Invention; Food and Beverage Industry
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      Mason, Scott P., and Mihir A. Desai. "Coca-Cola Harmless Warrants." Harvard Business School Case 295-007, July 1994. (Revised October 1995.)
      • July 1994
      • Article

      Retail Pricing and Advertising Strategies

      By: R. Lal and C. Matutes
      Keywords: Price; Strategy; Advertising
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      Lal, R., and C. Matutes. "Retail Pricing and Advertising Strategies." Journal of Business (July 1994).
      • June 1994
      • Case

      Green Marketing at Rank Xerox

      By: Jeffrey F. Rayport
      Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details
      Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Manufacturing Industry; Consumer Products Industry; Europe
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      Rayport, Jeffrey F. "Green Marketing at Rank Xerox." Harvard Business School Case 594-047, June 1994.
      • May 1994
      • Background Note

      Segmenting Customers in Mature Industrial Markets: An Application

      By: V. Kasturi Rangan
      In mature industrial markets, segmenting customers by size, industry, or product benefits alone rarely is sufficient. Customer behavior regarding trade-offs between price and service also becomes an important criterion. This note offers a framework to enable such... View Details
      Keywords: Segmentation; Framework; Consumer Behavior; Marketing Strategy; Industrial Products Industry
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      Rangan, V. Kasturi. "Segmenting Customers in Mature Industrial Markets: An Application." Harvard Business School Background Note 594-089, May 1994.
      • April 1994 (Revised September 1994)
      • Case

      KENETECH Corporation

      By: William E. Fruhan Jr.
      Involves a strategic decision about how fast to ramp up sales. Improvements in technology have driven down the cost of electric power generated from wind turbines to the point where they are competitive with fossil-fuel plants. KENETECH needs to raise equity capital to... View Details
      Keywords: Renewable Energy; Borrowing and Debt; Equity; Initial Public Offering; Growth and Development Strategy; Market Entry and Exit; Going Public; Sales; Competition; Energy Industry
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      Fruhan, William E., Jr. "KENETECH Corporation." Harvard Business School Case 294-111, April 1994. (Revised September 1994.)
      • 1994
      • Chapter

      Foreign Direct Investment in Eastern Europe: Some Economic Considerations

      By: K. Froot
      Keywords: Markets; Asset Pricing; Corporate Finance; Market Imperfections; Foreign Direct Investment; Europe
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      Froot, K. "Foreign Direct Investment in Eastern Europe: Some Economic Considerations." In The Transition in Eastern Europe (Restructuring). Vol. 2, edited by O. Blanchard, K. Froot, and J. Sachs, 293–318. Chicago: University of Chicago Press, 1994.
      • March 1994 (Revised December 2014)
      • Case

      Humana, Inc.: Managing in a Changing Industry

      By: Stuart Gilson
      Intensifying competition and change in the U.S. health care industry force a large integrated health-care provider to reassess its strategy of operating both hospitals and health insurance plans (HMOs). In an attempt to increase its stock price and operating... View Details
      Keywords: Business Strategy; Restructuring; Change Management; Financial Management; Health Industry
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      Gilson, Stuart. "Humana, Inc.: Managing in a Changing Industry." Harvard Business School Case 294-062, March 1994. (Revised December 2014.)
      • March 1994 (Revised September 1995)
      • Case

      Enron Gas Services

      By: Peter Tufano
      The CEO of Enron Gas Services (EGS), a subsidiary of the largest U.S. integrated natural gas firm, considers the risks and opportunities of selling a variety of natural gas derivatives, both embedded in gas delivery contracts and as free-standing financial contracts.... View Details
      Keywords: Risk Management; Energy Sources; Financial Services Industry; Energy Industry
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      Tufano, Peter, and Sanjay Bhatnagar. "Enron Gas Services." Harvard Business School Case 294-076, March 1994. (Revised September 1995.)
      • March 1994
      • Article

      Alternative Models of Price Behavior in Dyadic Negotiations: Market Prices, Reservation Prices and Negotiator Aspirations

      By: S. B. White, K. L. McGinn, M. H. Bazerman and M. A. Neale
      Keywords: Price; Behavior; Negotiation; Markets
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      White, S. B., K. L. McGinn, M. H. Bazerman, and M. A. Neale. "Alternative Models of Price Behavior in Dyadic Negotiations: Market Prices, Reservation Prices and Negotiator Aspirations." Organizational Behavior and Human Decision Processes 57, no. 3 (March 1994): 430–447.
      • February 1994 (Revised July 2008)
      • Case

      Banc One Corporation: Asset and Liability Management

      By: Benjamin C. Esty, Peter Tufano and Jon Headley
      Banc One's share price has been falling recently due to analyst and investor concern over the bank's heavy use of interest rate derivatives. Dick Lodge, chief investment officer in charge of the bank's investment and derivative portfolio, must recommend to the CEO a... View Details
      Keywords: Credit Derivatives and Swaps; Financial Management; Interest Rates; Investment Portfolio; Governance Controls; Risk Management; Banking Industry
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      Esty, Benjamin C., Peter Tufano, and Jon Headley. "Banc One Corporation: Asset and Liability Management." Harvard Business School Case 294-079, February 1994. (Revised July 2008.)
      • February 1994 (Revised May 1995)
      • Case

      Eastman Kodak Co.: Funtime Film

      By: Robert J. Dolan
      Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. View Details
      Keywords: Product Positioning; Competition; Price; Product Launch; Brands and Branding; Consumer Products Industry
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      Dolan, Robert J. "Eastman Kodak Co.: Funtime Film." Harvard Business School Case 594-111, February 1994. (Revised May 1995.)
      • January 1994 (Revised June 1994)
      • Case

      Dean Witter, Discover & Co.

      By: Dwight B. Crane and W. James Whalen
      Early in 1993, Sears was in the process of spinning off its Dean Witter, Discover subsidiary. This subsidiary consisted of a securities brokerage that was acquired in 1981 and also the Discover Card, a general purpose credit card, the firm introduced in 1985. The key... View Details
      Keywords: Valuation; Business Subsidiaries; Initial Public Offering; Credit Cards; Corporate Strategy; Asset Pricing; Financial Services Industry
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      Crane, Dwight B., and W. James Whalen. "Dean Witter, Discover & Co." Harvard Business School Case 294-046, January 1994. (Revised June 1994.)
      • January 1994 (Revised November 2002)
      • Case

      Wal-Mart Stores, Inc.

      By: Stephen P. Bradley and Pankaj Ghemawat
      Focuses on the evolution of Wal-Mart's remarkably successful discount operations and describes the company's more recent attempts to diversify into other businesses. The company has entered the warehouse club industry with its Sam's Clubs and the grocery business with... View Details
      Keywords: Stocks; Price; Marketing Channels; Competitive Strategy; Diversification; Information Technology
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      Bradley, Stephen P., and Pankaj Ghemawat. "Wal-Mart Stores, Inc." Harvard Business School Case 794-024, January 1994. (Revised November 2002.)
      • December 1993
      • Article

      Risk Management: Coordinating Corporate Investment and Financing Policies

      By: K. A. Froot, David S. Scharfstein and J. Stein
      Keywords: Catastrophe Risk; Corporate Finance; Banking And Insurance; Hedging; Banking; Decision Choice And Uncertainty; Financial Markets; Insurance; Policy; Risk Management; Natural Disasters; Cost of Capital; Asset Pricing; Insurance Industry
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      Froot, K. A., David S. Scharfstein, and J. Stein. "Risk Management: Coordinating Corporate Investment and Financing Policies." Journal of Finance 48, no. 5 (December 1993): 1629–1658. (Revised from NBER Working Paper No. 4084, February 1993. Reprinted in RAE-Revista de Administração de Empresas, Management Journal of Fundação Getulio Vargas (FGV-EAESP), Business School for Administration in Sao Paulo, Brazil, volume no. 48, issue no. 1 (January-March 2008): 87-118. Reprinted in Insurance and Risk Management, Volume II, Corporate Risk Management, Part I: Theory on Why and How Firms Manage Risk, Chapter 3, edited by Gregory R. Niehaus, UK: Edward Elgar Publishing Ltd. (October 2008). Also in M.J. Brennan, The Theory of Corporate Finance from The International Library of Critical Writings in Financial Economics, edited by R. Roll, 1995; and in Merton Miller and Chris Culp, eds. Corporate Hedging in Theory and Practice: Lessons from Metallgesellschaft, Risk Books, 1999.)
      • October 1993 (Revised October 1996)
      • Case

      Paragould City Cable

      By: Willis M. Emmons III
      Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details
      Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas
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      Emmons, Willis M., III. "Paragould City Cable." Harvard Business School Case 794-030, October 1993. (Revised October 1996.)
      • October 1993 (Revised March 2023)
      • Case

      Conflict on a Trading Floor (A)

      By: Joseph L. Badaracco Jr. and Jerry Useem
      A junior salesperson on FirstAmerica Bank's trading floor is assisting a top salesperson, Linda, on a deal to finance the construction of a new cruise ship for Poseidon Cruise Lines. While the terms of the deal are being worked out, he realizes Linda has taken... View Details
      Keywords: Cost vs Benefits; Ethics; Values and Beliefs; Profit; Knowledge Use and Leverage
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      Badaracco, Joseph L., Jr., and Jerry Useem. "Conflict on a Trading Floor (A)." Harvard Business School Case 394-060, October 1993. (Revised March 2023.)
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