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  • All HBS Web  (1,822)
    • People  (1)
    • News  (290)
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    • Events  (18)
    • Multimedia  (9)
  • Faculty Publications  (672)
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  • Web

Cookie Information | HBS Online

Services. We may use both “session” cookies and “persistent” cookies. Session cookies expire at the end of your browser session. Persistent cookies are stored in between browser sessions so we can remember your preferences or actions. You... View Details
  • 10 Mar 2021
  • News

Action Plan: Brewing Awareness

which is the case for most developing markets, so going niche is not an especially stable model. And as your base gets larger, having a grasp of the data and understanding of consumers’ diverse preferences becomes even more important.” View Details
Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Manufacturing
  • 03 Feb 2016
  • What Do You Think?

How Do You Hire an 'Impostor'?

commented that, “I would any day prefer self moderation to empty haughtiness.” Nilgun Yetis described them as “very talented and wholehearted people.” GuestReader put it this way: “Lack of certainty in one’s ability to succeed is... View Details
Keywords: by James Heskett
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54599 When Gender Discrimination Is Not About Gender By: Coffman, Katherine B., Christine L. Exley, and Muriel Niederle Abstract—We use an experiment to show that employers prefer to hire... View Details
Keywords: Dina Gerdeman
  • 24 Apr 2012
  • First Look

First Look: April 24

by contracting on output, aligning preferences via employee selection may provide a useful alternative. This study investigates this idea empirically using personnel and lending data from a financial services organization that implemented... View Details
Keywords: Carmen Nobel
  • 23 Mar 2015
  • Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

higher price that results from their individual decisions to join the intermediary, and collectively they would prefer not to join the intermediary," the authors write in "Price Coherence and Excessive Intermediation." Edelman points out... View Details
Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

competition, customers are better off "letting a thousand flowers bloom," fostering fierce competition which results in a de facto standard if users prefer compatibility over individual fit, or a split market, if fit is more... View Details
Keywords: Martha Lagace
  • 26 Jan 2021
  • Research & Ideas

A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time

their debt and get rid of some of it.” The prospect of reduced spending might seem like it would deter credit card companies from rolling out the repayment-by-purchase option. But Norton says those companies actually prefer that people... View Details
Keywords: by Kristen Senz; Financial Services
  • 15 Dec 2024
  • News

On The Case

enterprise scorecards.” Pulling Threads “An underlying theme in this case is how to attract and lead a diverse workforce. In helping students understand how to build inclusive cultures, my preference is to thread that theme throughout the... View Details
Keywords: Jen McFarland Flint; Educational Support Services; Educational Services
  • 03 Oct 2024
  • Blog Post

Van den Ende Rozen

everything from temperature to light intensity and humidity. Machines assist a small production team that cuts and bundles roses for sale. Image source: the authors Once cut, the flowers are handled differently depending on the tastes of the customer. For example, some... View Details
  • 01 Mar 2023
  • News

Case Study: Power Nappy

Amazon if they are strategic in planning for the channel. Pick your first retail partner carefully. I suggest a small- to mid-sized retailer to build into a larger account, preferably one with a credibility halo (Erewhon comes to mind). A... View Details
Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing
  • 01 Apr 2002
  • News

Charting the Luminary Leadership in Professional Service Firms

with its star’s interests and goals? What if an organizational change prevents stars from undertaking the type of assignments they most enjoy? What if the nature of the firm’s culture and leadership is frequently at odds with the way its stars View Details
Keywords: professional service firms; Publishing Industries (except Internet); Information
  • 19 Nov 2012
  • Research & Ideas

LEED-ing by Example

parties) have issued executive orders requiring federal agencies to use environmentally preferable products and services whenever possible, as has the European Commission. These procurement policies are specifically aimed to "spur private... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities
  • 22 Aug 2012
  • Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

preferences for unbundling among agencies and their clients. Using microdata collected by the US Census Bureau from 1982 to 2007, the researchers found that agencies were more likely to unbundle if they were large and diversified in their... View Details
Keywords: by Michael Blanding; Advertising
  • 09 Aug 2010
  • Research & Ideas

How to Speed Up Energy Innovation

Is there a special sauce for stimulating innovation in the energy sector, a concoction to spur cost-effective developments toward solving the climate change problem? HBS professor Rebecca Henderson doesn't claim to know all the ingredients for that special sauce. But... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • 25 Jul 2005
  • Research & Ideas

An Organization Your Customers Understand

serve different customers. Other constituents, important as they may be to the firm's success, are treated differently. The consumer products firm has identified retail consumers as its primary customer. As a result, the firm emphasizes consumer View Details
Keywords: by Robert Simons
  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

probe beneath customer preferences and behaviors to uncover the attitudes that provide a more solid understanding of customer loyalty. Why You Need Both Individual And Aggregated Data One-to-one marketing, a term coined by Don Peppers and... View Details
Keywords: by Jean Ayers
  • 01 Jun 2004
  • News

Luxe Redux

Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details
Keywords: Julia Hanna; luxury; Retail Trade
  • 07 Jul 2023
  • Blog Post

Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

serious implications that go beyond the question of the best approach for leaders. The preference for anecdote over stats can fuel misinformation on issues ranging from climate change to welfare reform, Graeber says. “There is now a... View Details
  • 07 Dec 2015
  • Research & Ideas

The Rise of Personalized Entrepreneurial Finance and Other VC Trends

individuals who (with a few exceptions, like the Donald Trumps of the world) prefer to fly under the radar, even while investing significant amounts of their own capital in various startups. So it’s been hard to study them, and the work... View Details
Keywords: Re: Josh Lerner; Financial Services; Banking
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