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Cookie Information | HBS Online
Services. We may use both “session” cookies and “persistent” cookies. Session cookies expire at the end of your browser session. Persistent cookies are stored in between browser sessions so we can remember your preferences or actions. You... View Details
- 10 Mar 2021
- News
Action Plan: Brewing Awareness
which is the case for most developing markets, so going niche is not an especially stable model. And as your base gets larger, having a grasp of the data and understanding of consumers’ diverse preferences becomes even more important.” View Details
- 03 Feb 2016
- What Do You Think?
How Do You Hire an 'Impostor'?
commented that, “I would any day prefer self moderation to empty haughtiness.” Nilgun Yetis described them as “very talented and wholehearted people.” GuestReader put it this way: “Lack of certainty in one’s ability to succeed is... View Details
Keywords: by James Heskett
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54599 When Gender Discrimination Is Not About Gender By: Coffman, Katherine B., Christine L. Exley, and Muriel Niederle Abstract—We use an experiment to show that employers prefer to hire... View Details
Keywords: Dina Gerdeman
- 24 Apr 2012
- First Look
First Look: April 24
by contracting on output, aligning preferences via employee selection may provide a useful alternative. This study investigates this idea empirically using personnel and lending data from a financial services organization that implemented... View Details
Keywords: Carmen Nobel
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
higher price that results from their individual decisions to join the intermediary, and collectively they would prefer not to join the intermediary," the authors write in "Price Coherence and Excessive Intermediation." Edelman points out... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
competition, customers are better off "letting a thousand flowers bloom," fostering fierce competition which results in a de facto standard if users prefer compatibility over individual fit, or a split market, if fit is more... View Details
Keywords: Martha Lagace
- 26 Jan 2021
- Research & Ideas
A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time
their debt and get rid of some of it.” The prospect of reduced spending might seem like it would deter credit card companies from rolling out the repayment-by-purchase option. But Norton says those companies actually prefer that people... View Details
- 15 Dec 2024
- News
On The Case
enterprise scorecards.” Pulling Threads “An underlying theme in this case is how to attract and lead a diverse workforce. In helping students understand how to build inclusive cultures, my preference is to thread that theme throughout the... View Details
- 03 Oct 2024
- Blog Post
Van den Ende Rozen
everything from temperature to light intensity and humidity. Machines assist a small production team that cuts and bundles roses for sale. Image source: the authors Once cut, the flowers are handled differently depending on the tastes of the customer. For example, some... View Details
- 01 Mar 2023
- News
Case Study: Power Nappy
Amazon if they are strategic in planning for the channel. Pick your first retail partner carefully. I suggest a small- to mid-sized retailer to build into a larger account, preferably one with a credibility halo (Erewhon comes to mind). A... View Details
- 01 Apr 2002
- News
Charting the Luminary Leadership in Professional Service Firms
with its star’s interests and goals? What if an organizational change prevents stars from undertaking the type of assignments they most enjoy? What if the nature of the firm’s culture and leadership is frequently at odds with the way its stars View Details
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
parties) have issued executive orders requiring federal agencies to use environmentally preferable products and services whenever possible, as has the European Commission. These procurement policies are specifically aimed to "spur private... View Details
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
preferences for unbundling among agencies and their clients. Using microdata collected by the US Census Bureau from 1982 to 2007, the researchers found that agencies were more likely to unbundle if they were large and diversified in their... View Details
- 09 Aug 2010
- Research & Ideas
How to Speed Up Energy Innovation
Is there a special sauce for stimulating innovation in the energy sector, a concoction to spur cost-effective developments toward solving the climate change problem? HBS professor Rebecca Henderson doesn't claim to know all the ingredients for that special sauce. But... View Details
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
serve different customers. Other constituents, important as they may be to the firm's success, are treated differently. The consumer products firm has identified retail consumers as its primary customer. As a result, the firm emphasizes consumer View Details
Keywords: by Robert Simons
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
probe beneath customer preferences and behaviors to uncover the attitudes that provide a more solid understanding of customer loyalty. Why You Need Both Individual And Aggregated Data One-to-one marketing, a term coined by Don Peppers and... View Details
Keywords: by Jean Ayers
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details
- 07 Jul 2023
- Blog Post
Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories
serious implications that go beyond the question of the best approach for leaders. The preference for anecdote over stats can fuel misinformation on issues ranging from climate change to welfare reform, Graeber says. “There is now a... View Details
- 07 Dec 2015
- Research & Ideas
The Rise of Personalized Entrepreneurial Finance and Other VC Trends
individuals who (with a few exceptions, like the Donald Trumps of the world) prefer to fly under the radar, even while investing significant amounts of their own capital in various startups. So it’s been hard to study them, and the work... View Details