Publications
Publications
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- All HBS Web
(8,686)
- Faculty Publications (1,585)
- October 1996 (Revised January 1998)
- Case
Sony Corporation: Car Navigation Systems
By: John A. Quelch
In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his... View Details
- September 1996
- Background Note
Some Thoughts on Career Management
A view of career management for people interested in starting or playing a major role in an entrepreneurial venture is presented. View Details
- September 1996 (Revised April 1998)
- Case
Mobil USM&R (B): New England Sales and Distribution
By: Robert S. Kaplan
The general manager of a local gasoline/distillate sales and distribution business unit must communicate a new strategy to the unit's 300 employees. An initial strategic planning exercise identified a high-priority list of opportunities that blended the parent... View Details
- September 1996 (Revised May 1997)
- Case
Mobil USM&R (C): Lubricants Business Unit
By: Robert S. Kaplan
The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an... View Details
- September 1996
- Case
Craig Parks (B)
By: David A. Thomas and Lisa J. Chadderdon
Supplements the (A) case. View Details
- July 1996
- Case
Craig Parks (A)
By: David A. Thomas and Lisa J. Chadderdon
Craig Parks is a 1992 HBS graduate who, without much deliberation, returns to work for his former employer, Taylor Burton on Wall Street. The choice proves to be a poor fit for Craig. The case documents his decision-making process, personal history, and the dilemma he... View Details
- July 1996
- Case
Bayside Controls, Inc.
By: H. Kent Bowen, Jennifer Kochman and Sylvie Ryckebusch
Two recent MBA graduates acquire a small and ailing metal-machining company that had manufactured small aerospace components. Through clever application of state-of-the-art manufacturing, engineering, and marketing/sales concepts, they turned the company into a growing... View Details
- 1996
- Chapter
Frank Barron's Influence on Current and Future Generations of Creativity Researchers: Some Personal Reflections
By: T. M. Amabile, R. Conti and M. A. Collins
- May 1996 (Revised June 1996)
- Case
Dennis Hightower: New Horizons
By: Ashish Nanda
Named president of Disney TV and Telecommunications, Dennis Hightower has to yet again come in as an outsider and take charge. The magnitude of challenge is much larger than in 1987, and the situation facing him is subtly different. View Details
- 1996
- Chapter
Mentoring and the Boundaryless Career: Lessons from the Minority Experience
By: D. Thomas and M. C. Higgins
- 1996
- Article
Evidence to Support the Componential Model of Creativity: Secondary Analyses of Three Studies
By: R. Conti, H. Coon and T. M. Amabile
Amabile's (1983a, 1983b, 1988) componential model of creativity predicts that three major components contribute to creativity: skills specific to the task domain, general (cross-domain) creativity-relevant skills, and task motivation. If all three components actually... View Details
- November 1995
- Case
First Pacific Company Limited: From Letters of Credit to Personal Communications Networks
By: Michael Y. Yoshino and Carin-Isabel Knoop
Keywords: Financial Services Industry
- October 1995 (Revised September 1996)
- Case
Dell Computer Corporation
By: Das Narayandas and V. Kasturi Rangan
Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the... View Details
- August 1995
- Article
Can Computer Personalities Be Human Personalities?
By: C. I. Nass, Y. Moon, B. J. Fogg, B. Reeves and D. C. Dryer
- May 1995
- Article
The Influence of Supervisory Promotion and Network Location on Subordinate Careers in a Dual Ladder RD&E Setting
By: R. Katz, Michael Tushman and T. Allen
- 1 Apr 1995
- Conference Presentation
Problem Solving Among Computer Science Students: : The Effects of Skill, Evaluation Expectation, and Personality on Solution Quality
By: R. Conti and Teresa M. Amabile
- February 1995 (Revised August 1995)
- Case
Microsoft in the People's Republic of China, 1993
By: Tarun Khanna
Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize... View Details