Publications

October 2012 (Revised July 2013)
Case

Olympus (A)

By: Jay W. Lorsch, Suraj Srinivasan and Kathleen Durante

As 2012 approached, the woes of the financial crisis seemed to be fading, companies were resuming business as usual, and some of the scrutiny on corporate governance practices began to recede as well. That is until another major financial scandal emerged in Japan in... View Details

Keywords: Accounting; Corporate Governance; Electronics Industry; Health Industry; Japan

30 Oct 2012
First Look

First Look: October 30

analysis and framework in this paper can help broaden the understanding of accounting's globalization. Read the paper: http://ssrn.com/abstract=1875682 The Preference for Potential Authors:Zakary L. Tormala, Jayson Jia, and Michael I.... View Details

Keywords: Sean Silverthorne

09 Dec 2016
Video

Digital Innovation and Transformation: Goggles Not Required

05 Oct 2018
Blog Post

The Reflective Leader

prepared for the course academically - I read all my cases, watched all the videos, and steeled myself for my first cold call after nearly 13 years - I was not prepared for the emotional journey. During the first day of the program there was not a dry eye View Details

31 Oct 2014
News

Identifying the Biases Behind Your Bad Decisions

April 2025
Case

Salesforce Agentforce: The Limitless Workforce

By: Suraj Srinivasan, Allison Ciechanover and George Gonzalez

In early 2025, Salesforce was a global leader in cloud-based enterprise software, best known for pioneering customer relationship management (CRM) delivered as a service. Over the past two decades, the company had expanded into marketing, customer service, analytics,... View Details

Keywords: Business Model; Customer Relationship Management; Price; AI and Machine Learning; Technology Adoption; Organizational Change and Adaptation; Sales; Business Strategy; Ethics; Product Launch; Technology Industry; United States

25 May 2018
News

An Urgent Mission to Speed Progress Against Cancer

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

thinking? HBS Working Knowledge staffer Manda Mahoney questioned Zaltman about the new book, published by Harvard Business School Publishing. Mahoney: You state that 95 percent of all cognition occurs in the... View Details

Keywords: by Manda Mahoney

Tarun Khanna

Tarun Khanna is the Jorge Paulo Lemann Professor at the Harvard Business School. For almost three decades, he has studied entrepreneurship as a means to social and economic development in emerging markets. At HBS since 1993, after obtaining degrees from Princeton... View Details

November 2009
Case

An Entrepreneur's Journey: Simi Nwogugu

By: John A. Davis and Shirley Spence

This multimedia case follows Simi Nwogugu's life from childhood in Lagos, Nigeria to Mount Holyoke and Wall Street, back to Lagos to found a chapter of Junior Achievement, through marriage and HBS to motherhood and disenchantment with opportunities for mothers in the... View Details

Keywords: Entrepreneurship; Corporate Entrepreneurship; Work-Life Balance; Customization and Personalization; Business Ventures; Nigeria; United States

09 Dec 2002
Research & Ideas

Unilever—A Case Study

States in the twentieth century. After 1945 Unilever's once successful business in the United States began to decline, yet the parent company maintained an arms-length... View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

30 Jul 2019
News

If you’ve got a big career goal, you need to start keeping a work diary

Scott Duke Kominers

Scott Duke Kominers is a Professor of Business Administration in the Entrepreneurial Management Unit; as well as a Faculty Affiliate of the View Details

July 2022
Case

boAt Lifestyle

By: Rajiv Lal and Kairavi Dey

boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details

Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Electronics Industry; Consumer Products Industry; Web Services Industry; Asia; India