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Show Results For
- All HBS Web
(2,037)
- People (6)
- News (624)
- Research (1,156)
- Events (7)
- Multimedia (6)
- Faculty Publications (393)
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
content that hopefully powers the marketing of companies. But is that advertising? A lot of the work we do for our clients involves media not on a rate card or in a typical distribution unit. Is producing the telephone “hold” music for... View Details
- 01 Mar 2015
- News
Case Study: The Speed of Light
perfecting the process of entering a market. Take on only as many new markets as you can open while rigorously following your process to make sure you do it right. — Dan Wallace (MBA 1986) My recommended... View Details
- 17 Nov 2015
- Lessons from the Classroom
How Activist Investors Became Respectable
no company is off limits. Activists have recently pressed for action at Apple, GE, and DuPont. Campaigns against companies with market capitalizations of more than $25 billion nearly tripled last year. The activist’s transformation to... View Details
- 05 Dec 2006
- First Look
First Look: December 5, 2006
its broader marketing strategy, and intraorganizational and interorganizational cooperation and coordination among entities involved in implementation. Building on the results of a survey of the CRM-implementation-related experiences of... View Details
Keywords: Sean Silverthorne
- 09 Apr 2021
- Blog Post
Reflections on Student Conferences in 2020
ranging from marketing-leading companies harnessing their market power to drive massive difference at scale, to smaller companies developing trailblazing new innovations to serve the new economy. The conference launched with a keynote... View Details
- 13 Aug 2007
- Research & Ideas
The Dark Side of Trust
Oberholzer-Gee saw in TrapGuard, being marketed for the first time to plumbers in Philadelphia, an interesting way to better understand the link between trust and diffusion of new products. With Victor Calanog, a doctoral student at the... View Details
- Web
Classroom and Field Work: Methods of Instruction | Baker Library
Classroom and Field Work: Methods of Instruction Management Training Program student Jean Buckley completing field work in market research at J. Walter Thompson, New York, 1954. Radcliffe College Archives, Schlesinger Library, Radcliffe... View Details
- 21 Jul 2016
- Blog Post
Coming Out and Finding Acceptance at HBS
friends and family members, we limited disclosing our identities to people who needed to understand that aspect of our story in order for us to form deeper, more open relationships. Though I was encouraged by the fact that the debate in... View Details
- Web
Field Course: Investing for Impact - Course Catalog
HBS Course Catalog Field Course: Investing for Impact Course Number 6604 Senior Lecturer Archie L. Jones Senior Lecturer Emily R. McComb Senior Lecturer Brian Trelstad Senior Lecturer Gerald Chertavian Fall; Q1Q2; 3.0 credits Enrollment: Limited to 40 students, by... View Details
- 01 Feb 1997
- News
Mexico on the Brink: A Conversation with Juan Enriquez-Cabot (MBA '86)
business community stand on all this? Generally, it backs reforms, believing that open markets require political openness. The business community is influential but the government is sufficiently repressive... View Details
- 27 Oct 2017
- News
The Best Business Advice I’ve Ever Received
team, try as much as possible to put together a team that has an unfair advantage somehow. My name is Heidi Kuglin Beck from 2007. Keep an open mind because anything can change, and life can change in a second. And having an View Details
- Profile
Stephen Temple
young age, Stephen developed a “budding entrepreneurial passion” opening a lemonade stand at age five. That marked the beginning of a journey that has taken many turns over the years, including a summer working with the Ministry of... View Details
- 01 Sep 2004
- News
Promise & Perils
assistant professor Regina Abrami, who led the breakout session “China in the WTO: Two Years In.” The United States and other developed nations welcomed the required lowering of tariff and nontariff trade barriers, and the gradual opening... View Details
- 01 Apr 1999
- News
New Releases
at Soldiers Field.” The chapter on Organizations and Markets (O&M) opens with an example of McArthur's ability to find innovative solutions to knotty problems. In the mid-1980s, the Dean was able to lure O&M... View Details
Keywords: Susan Young
- 01 Dec 2015
- News
Leading Boston and Beyond
difference in people’s lives and doing that for a city is so tangible.” Koh and Osgood both found their way to the Mayor’s office through the HBS Leadership Fellows program. Open to all graduating second-year MBA students, the program... View Details
- 13 May 2014
- Op-Ed
The Alibaba Effect
Alibaba is about to make history with the first genuine mega-IPO of a Chinese entrepreneur-founded company in the United States. The numbers are historic as well—an anticipated market capitalization of some $200 billion. It comes to the... View Details
- 30 Nov 2021
- Blog Post
Searching for Professional Passion Through My VC Summer Internship
Andrew Schwab is from the Class of 2022 and is a proud member of Section I. He previously attended UC Berkeley before working in technology M&A advisory and tech global business strategy. At HBS, Andrew is the Chief Marketing Officer... View Details
- 25 Aug 2014
- News
Wendell P. Weeks, MBA 1987
Corning 2007 Named Chairman, Corning 2007 Corning markets Gorilla Glass 2013 Fast Company names Corning one of World’s 50 Most Innovative Companies Chairman and CEO, Corning Incorporated As CEO of Corning Incorporated, Wendell Weeks... View Details
Keywords: Susan Young
- 25 Aug 2014
- News
Gerald Chertavian, MBA 1992
fanatical,” he recalls. “All I thought about was enabling young people to go from poverty to a professional career in one year.” Upon graduation, he moved to London, the hometown of his new wife, Kate, where he ran marketing for a... View Details
Keywords: Susan Young
- 28 May 2019
- News
Case Study: Building the Base
potential subscribers,” he says. The Question: News Bling has been focused on growing its audience, believing it would need to reach at least 50,000 to confirm market fit. Without any paid advertising, the subscriber base has reached... View Details