Online Marketing - Publications - Faculty & Research

01 Sep 2003
News

HBS Alumni Association Board of Directors: President’s Report

reunion program and how the School might facilitate this. The online products and services subcommittee, chaired by Rich Shapack (MBA ’71), found that few alumni were aware of the current online offerings of... View Details

Keywords: Ted Fischer; Colleges, Universities, and Professional Schools; Educational Services

Web

Scaling Technology Ventures - Course Catalog

among others. The course also features an online computer-gaming simulation that enables students to compete against one another as rival SaaS firms vying for users, market position, and capital investment.... View Details

24 Apr 2014
News

Providing lessons in financial literacy

very excited for her vision,” Wood says of Morrison. “I thought, given my background, I could come in and make a difference.” Wood, who previously ran traditional and online businesses for Bertelsmann and Pearson Education before... View Details

01 Jun 2020
News

Lesson Plans

Bulletin’s coverage of the path ahead for education, health care, management, and the hotel and restaurant industries. Return to June Bulletin Last summer, HBS Online asked the market research firm City... View Details

Keywords: Jen Mele

Profile

Roy Ben-Dor

at Cdigix, "a comprehensive, media service targeted at the college market and delivered over the local area network. In many ways, it was an extension of my father's business – a glimpse of the promised land of what broadband access... View Details

13 Jan 2021
News

Silicon Valley’s “Detroit Moment”

Out-Innovate, calls it the “frontier market model.” Founded in places with limited resources and nascent entrepreneurial ecosystems, these startups have to be scrappier and leaner. And these limitations, Alex says, make businesses more... View Details

01 Dec 2014
News

Taking Tailoring High Tech

Jamal Motlagh began research for his fashion business at HBS, with male classmates who were beginning to recognize the importance of being well dressed. They were part of a larger trend: According to the NPD Group, the menswear market in... View Details

Keywords: April White; fashion

25 Jul 2016
Blog Post

Advice on Switching Careers While at HBS

merchandiser did or how to execute a strong digital marketing campaign. “Why would anyone already in retail even talk to me?” I wondered. The good news is there are a multitude of ways to get familiar with your desired industry here at... View Details

01 Feb 1999
News

New Releases

edition of Managing Across Borders: The Transnational Solution. This highly acclaimed, landmark work introduced a framework that would help companies achieve global-scale efficiency, respond flexibly to national market differences, and... View Details

Keywords: Nancy O. Perry

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

have to jump to a new job right away. I decided this was the opportunity to go all in on food." Finding the right recipe for success In 2016, Cynthia founded Confetti Kitchen, an online media company focused on millennials and... View Details

30 Dec 2013
Research & Ideas

Most Popular Articles of 2013

Advertising Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create less effective View Details

Keywords: by Staff

Web

Session Types | Information Technology

Session Types A community-wide resource HBS Live Online Classrooms were designed to bring the immersive, interactive experience of the case method to remote learners, anywhere in the world. The HBS Live View Details

06 Dec 2021
News

HBS Curricula Explore the Complexities of Innovation

Leading with People Analytics Managing Customers for Growth: Strategy and Analytics EXECUTIVE EDUCATION Competing in the Age of AI—Virtual Competing in the Age of Digital Platforms Driving Digital Strategy Leveraging Fintech Innovation to Grow and Compete View Details

Keywords: Jennifer Gillespie

05 Mar 2014
What Do You Think?

When Will the Next Dot.com Bubble Burst?

Summing Up Is "Collateral Damage" from Economic Bubbles Inevitable, Necessary, and Useful? According to the old saw, markets are made by differences of opinion. If that's the case, there is a real View Details

Keywords: by James Heskett; Publishing; Retail

Profile

Adam Kanner

live events without cannibalizing full price tickets or hurting the brand, he could fill a huge market niche. In 2009, Kanner, MBA ‘98, started ScoreBig, an online ticketing service with a... View Details

15 May 2018
First Look

New Research and Ideas, May 15, 2018

forthcoming American Economic Review: Papers and Proceedings Using Online Prices for Measuring Real Consumption Across Countries By: Cavallo, Alberto, Erwin Diewert, Robert C. Feenstra, Robert Inklaar, and Marcel P. Timmer Abstract—We... View Details

Keywords: Dina Gerdeman

Web

Europe - Global Activities 2021

taken in parts of the EU to integrate newcomers into the job market by comparing Just Arrived with other job-matching platforms, including a competing Swedish venture, Novare Potential, as well as Socialbee in Germany, and Mygrants in... View Details

26 Feb 2014
Research & Ideas

How Grocery Bags Manipulate Your Mind

report their preliminary findings in their working paper BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment. (The collaborative effort addresses each of their particular interests. Karmarkar, an assistant professor and... View Details

Keywords: by Carmen Nobel; Retail

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

versus Posted Prices in Online Markets By: Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan Abstract—Auctions were very popular in the early days of internet commerce, but today View Details

Keywords: Sean Silverthorne

01 Sep 2014
News

Innovation: Revenge of the Nerds

HourlyNerd online marketplace, which recently received an upgrade, 6,000 MBAs and 3,500 businesses interact, with projects ranging from the creation of a marketing plan for Jenny the Juggler to strategic... View Details

Keywords: April White

Publications