Publications

Find at Harvard

Read Now

November 2021 (Revised January 2022)
Case

Scott Tucker (A): Race to the Top

By: Aiyesha Dey and Amram Migdal

The case tells the story of the rise and fall of Scott Tucker, an entrepreneur, businessman, passionate race car driver, competitor, and owner of a professional racing team. From 1997 to 2012, Tucker built a nationwide network of payday lending businesses, becoming a... View Details

Keywords: Business Ventures; Crime and Corruption; Ethics; Fairness; Financing and Loans; Personal Finance; Governance; Corporate Accountability; Corporate Governance; Governance Compliance; Governance Controls; Financial Services Industry; United States

05 Nov 2007
What Do You Think?

Why Is Succession So Badly Managed?

Summing Up Should CEO succession processes be certified? Respondents to this month's column agree that CEO succession is badly managed, perhaps accounting in large part for the fact that few "inside outsiders" ever make it into the job, despite their often... View Details

Keywords: Re: James L. Heskett

October 2001 (Revised January 2002)
Case

Auction Vignettes

By: Guhan Subramanian and Michelle Kalka

This case consists of a series of short vignettes illustrating several auctions: the auctions for Hillary Clinton's biography and the talents of baseball star Alex Rodriguez; eBay online auctions; the Turkish government's auction for a 51% stake in its state-run gas... View Details

Keywords: Auctions

02 Sep 2014
News

The Joys of Rentership In The Sharing Economy

04 Feb 2019
News

Betting on Books: Can the Indie Bookstore Revival Last?

August 2020 (Revised August 2023)
Case

Nubank: Democratizing Financial Services

By: Michael Chu, Carla Larangeira and Pedro Levindo

Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what... View Details

Keywords: Fintech; Financial Inclusion; Digital Banking; Credit Cards; Banks and Banking; Disruption; Expansion; Growth and Development Strategy; Financial Services Industry; South America; Brazil; North America; Mexico

June 2019
Case

Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers

By: Thales S. Teixeira

By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-Sided Markets; Digital Marketing; Customer Acquisition; Two-Sided Platforms; Growth Management; Marketing Strategy; Customers; Acquisition; Organizational Change and Adaptation

February 2018
Case

Montes Calcados: A Step Ahead

By: James L. Heskett and James T. Kindley

Montes Calçados (MC) is a well-known "fast-fashion" Brazilian manufacturer of casual, but fashionable, shoes for women aged 18–35 in major cities worldwide. To boost its declining revenues, MC must evaluate two growth options: whether to expand distribution online (at... View Details

Keywords: Brands and Branding; Distribution Channels; Growth and Development Strategy; Marketing Strategy; Global Range; Apparel and Accessories Industry; Retail Industry

04 Apr 2012
News

Target and the Threat of Free Riders

21 Jun 2016
News

Two Black Members of Congress 'Condemn' Racism on Airbnb, Pressure CEO

HBX: Sustainable Business Strategy

Climate change. Income inequality. Institutional collapse. Sustainable Business Strategy is a flexible, 3 week, highly-interactive online course designed to provide participants with the tools they need to build thriving businesses while... View Details

Program

Owner/President Management

other responsibilities while you are on campus. Between sessions, you will be expected to reflect on and apply what you have learned. Application Submission We recommend that you apply as soon as you can, and at least four weeks before the program start date. You may... View Details

06 Jan 2015
News

Wanted: The IT-enabled Health Professional

24 May 2013
News

Four Lean Advertising Campaigns That Went Viral

03 Jun 2019
News

How to summon motivation when you feel like you don’t have any

07 May 2016
News

Harvard’s Anita Elberse Teaches Entertainment Ropes To Execs (And Celebrities)

June 2013 (Revised March 2014)
Case

Hennes & Mauritz, 2012

By: John R. Wells and Galen Danskin

In 2012, Hennes & Maurtiz (H&M) was the second-largest specialty apparel retailer in the world. Sales for fiscal 2012 were $18.1 billion and operating profits were $3.3 billion. H&M operated 2,776 stores, 93% of them outside its home base of Sweden. Over the past... View Details

Keywords: Fashion; Strategic Decision Making; Strategy; Supply Chain; Competitive Strategy; Corporate Strategy; Fashion Industry; Europe; Sweden

January–February 2018
Article

Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

By: Leslie John, Tami Kim and Kate Barasz

Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details

Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes