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  • All HBS Web  (4,385)
    • People  (4)
    • News  (1,307)
    • Research  (1,925)
    • Events  (49)
    • Multimedia  (112)
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  • Web

Academic Programs | About

perspective and lead at a higher level. Online Online certificate courses, led by award-winning faculty, to help you master essential business concepts. MBA Joint Degrees In collaboration with Harvard... View Details
  • September 2014
  • Case

Victors & Spoils: 'Born Open'

By: Karim R. Lakhani and Michael L. Tushman
Victors & Spoils (V&S), located in Boulder, Colorado, was the first advertising agency built on open innovation and crowdsourcing principles from the ground-up. V&S was co-founded in 2009 by John Winsor, Claudia Batten and Evan Fry, all former members of the... View Details
Keywords: Advertising Agency; Marketing; Crowdsourcing; Open Innovation; Growth; Acquisitions; Advertising; Advertising Campaigns; Digital Marketing; Acquisition; Innovation and Invention; Advertising Industry; United States
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Lakhani, Karim R., and Michael L. Tushman. "Victors & Spoils: 'Born Open'." Harvard Business School Multimedia/Video Case 415-701, September 2014.
  • October 2013 (Revised July 2025)
  • Teaching Note

Amazon in 2025

By: Sunil Gupta
Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
Keywords: Internet and the Web; Marketing Strategy; Competitive Advantage; Business Model; Competitive Strategy; Growth and Development Strategy; Retail Industry
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Gupta, Sunil. "Amazon in 2025." Harvard Business School Teaching Note 514-056, October 2013. (Revised July 2025.)
  • December 2010 (Revised January 2012)
  • Case

Todovino: Can Your Rival be Your Friend?

Todovino sells Spanish wines through wine clubs and web sites. Founder-CEO Gonzalo Verdera has partnered with many companies to create cobranded wine clubs, but now he is pondering a joint venture with one of his rivals, a brick-and-mortar wine chain, where Todovino... View Details
Keywords: Joint Ventures; Growth and Development Strategy; Agreements and Arrangements; Partners and Partnerships; Competition; Cooperation; Online Technology; Food and Beverage Industry; Retail Industry
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Martinez-Jerez, Asis, and Lisa Brem. "Todovino: Can Your Rival be Your Friend?" Harvard Business School Case 111-071, December 2010. (Revised January 2012.)
  • February 2008 (Revised June 2011)
  • Background Note

Social Networks: The Portals of Web 2.0

By: Stephen P. Bradley and Nancy Bartlett
Social networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace,... View Details
Keywords: Web; Technology; Networks; Information Technology Industry
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Bradley, Stephen P., and Nancy Bartlett. "Social Networks: The Portals of Web 2.0." Harvard Business School Background Note 708-488, February 2008. (Revised June 2011.)
  • September 2006 (Revised January 2007)
  • Background Note

Where to Get Your News and Information: The Digital Disruption

By: Stephen P. Bradley and Nancy Bartlett
What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an... View Details
Keywords: News; Media; Emerging Markets; Internet and the Web; Disruption; Perspective; Advertising; Journalism and News Industry
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Bradley, Stephen P., and Nancy Bartlett. "Where to Get Your News and Information: The Digital Disruption." Harvard Business School Background Note 707-442, September 2006. (Revised January 2007.)
  • September 1999 (Revised June 2001)
  • Case

eBay, Inc.

By: Stephen P. Bradley and Kelley Porter
eBay was the world's largest and most popular person-to-person trading community on the Internet. In early 1999, the company was doing very well and seemed to have solved many of its early problems. However, on March 30, 1999, Amazon.com announced that it was entering... View Details
Keywords: Technological Innovation; Growth and Development Strategy; Marketing Strategy; Planning; Competition; Competitive Strategy; Competitive Advantage; Retail Industry; Web Services Industry
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Bradley, Stephen P., and Kelley Porter. "eBay, Inc." Harvard Business School Case 700-007, September 1999. (Revised June 2001.)
  • 11 Jun 2014
  • News

Messaging Secrets From eHarmony And OKCupid Databanks

  • 28 Jan 2014
  • News

Harvard Study Suggests Racial Bias In Airbnb Rentals

  • 03 Jan 2022
  • News

Pushing Social Media Platforms to Self-Regulate

  • 05 Apr 2021
  • News

Defining a Post-Pandemic Channel Strategy

  • 08 Jan 2020
  • News

How Corporate Cultures Differ Around the World

  • 14 Nov 2016
  • News

'The Content Trap' and the HBX Story

  • November 2021 (Revised January 2022)
  • Case

Scott Tucker (A): Race to the Top

By: Aiyesha Dey and Amram Migdal
The case tells the story of the rise and fall of Scott Tucker, an entrepreneur, businessman, passionate race car driver, competitor, and owner of a professional racing team. From 1997 to 2012, Tucker built a nationwide network of payday lending businesses, becoming a... View Details
Keywords: Business Ventures; Crime and Corruption; Ethics; Fairness; Financing and Loans; Personal Finance; Governance; Corporate Accountability; Corporate Governance; Governance Compliance; Governance Controls; Financial Services Industry; United States
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Dey, Aiyesha, and Amram Migdal. "Scott Tucker (A): Race to the Top." Harvard Business School Case 122-009, November 2021. (Revised January 2022.)
  • Web

Programs for Organizations

Harvard Business School Executive Education partners with leading organizations to deliver the learning and development solutions they need for successful transformation. Our live online programs—whether custom or topic-focused for... View Details
  • March 2023
  • Case

Interior Collab

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
After venture capital-funded online interior design agency Homepolish collapsed, its former freelance designers met to discuss next steps. The bitter experience led some of them to create a workers’ collaborative called Interior Collab. The founding members needed to... View Details
Keywords: Business Exit or Shutdown; Business Model; Entrepreneurship; Human Capital; Growth and Development Strategy; Cooperative Ownership; Employee Ownership; Trust; Service Industry; Technology Industry; United States; New York (city, NY)
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Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Interior Collab." Harvard Business School Case 823-006, March 2023.
  • 21 Sep 2011
  • News

Innovators don't ignore customers

  • 09 Dec 2016
  • News

How Wayfair Built a Furniture Brand from Scratch

  • 14 Jan 2020
  • Video

What You'll Learn in Courageous Leadership

    Ethan S. Bernstein

    Ethan Bernstein (@ethanbernstein) is an associate professor in the Organizational Behavior unit at Harvard Business School. He has spent his career researching novel talent management practices and their effect on employee behavior, collaboration, and performance.... View Details

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