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  • July 2006 (Revised October 2006)
  • Case

Lenovo: Building A Global Brand

By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
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Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand." Harvard Business School Case 507-014, July 2006. (Revised October 2006.)

    Christina M. Wallace

    A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products
    • 11 Feb 2014
    • First Look

    First Look: February 11

    Publications August 2013 American Journal of Managed Care The Impact of Electronic Health Record Use on Physician Productivity By: Adler-Milstein, Julia, and Robert S. Huckman Abstract—Objectives: To examine the impact of the degree of... View Details
    Keywords: Sean Silverthorne
    • January 2019 (Revised February 2019)
    • Supplement

    The a2 Milk Company

    By: Benjamin C. Esty, Daniel Fisher and Greg Saldutte
    The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and... View Details
    Keywords: Judo Economics; Market Entry; Innovation; Barriers To Response; Industry Attractiveness; Advantage Horizon; Sustainability; First-mover Advantage; Scope; Strategy Execution; Strategic Evolution; Biochemistry; Genetics; Branding; Commodity; Milk; Dairy; Infant Formula; Farming; Porter's Five Forces; Competitive Advantage; Corporate Strategy; Value Creation; Competition; Market Entry and Exit; Disruption; Innovation and Invention; Five Forces Framework; Consumer Products Industry; New Zealand; Australia; China
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    Esty, Benjamin C., Daniel Fisher, and Greg Saldutte. "The a2 Milk Company." Harvard Business School Spreadsheet Supplement 719-804, January 2019. (Revised February 2019.)

      Iavor I. Bojinov

      Iavor Bojinov is an Associate Professor of Business Administration at Harvard Business School. He is the co-PI of the AI and Data Science Operations Lab and a faculty affiliate in the Department of Statistics at Harvard University and the Harvard Data Science... View Details

      • November 2003 (Revised February 2004)
      • Case

      Richmond Events

      By: Amy C. Edmondson and Kristin Lieb
      The managers of British business forum planner, Richmond Events, are struggling to expand their conference offerings into new territories. At the same time, they are trying to decide how product managers, who are critical to event success, should be hired, trained,... View Details
      Keywords: Conferences; Innovation and Management; Retention; Selection and Staffing; Conflict Management; Growth and Development Strategy; Product Marketing; Service Industry; United Kingdom; Asia
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      Edmondson, Amy C., and Kristin Lieb. "Richmond Events." Harvard Business School Case 604-055, November 2003. (Revised February 2004.)
      • August 2020 (Revised August 2023)
      • Case

      Nubank: Democratizing Financial Services

      By: Michael Chu, Carla Larangeira and Pedro Levindo
      Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what... View Details
      Keywords: Fintech; Financial Inclusion; Digital Banking; Credit Cards; Banks and Banking; Disruption; Expansion; Growth and Development Strategy; Financial Services Industry; South America; Brazil; North America; Mexico
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      Chu, Michael, Carla Larangeira, and Pedro Levindo. "Nubank: Democratizing Financial Services." Harvard Business School Case 321-068, August 2020. (Revised August 2023.)
      • September 2009 (Revised August 2012)
      • Case

      Novasys Medical

      By: Richard G. Hamermesh and Lauren Barley
      Novasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the... View Details
      Keywords: Entrepreneurship; Governing Rules, Regulations, and Reforms; Policy; Health Care and Treatment; Health Disorders; Product Development; Business and Government Relations; Medical Devices and Supplies Industry; United States
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      Hamermesh, Richard G., and Lauren Barley. "Novasys Medical." Harvard Business School Case 810-027, September 2009. (Revised August 2012.)
      • 2007
      • Other Unpublished Work

      Implementing Technology

      By: Diego Comin and Bart Hobijn
      We introduce a tractable model of endogenous growth in which the returns to innovation are determined by the technology adoption decisions of the users of new technologies. Technology adoption involves an implementation investment that determines the initial... View Details
      Keywords: Learning; Investment; Investment Return; Innovation and Invention; Growth and Development Strategy; Performance Productivity; Technology Adoption
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      Comin, Diego, and Bart Hobijn. "Implementing Technology." November 2007. (Revise and resubmit at the Journal of Economic Theory.)
      • June 2001 (Revised October 2001)
      • Case

      Netonomy

      A new software product enables wireless telcos to offer a self-service customer service solution, lowering costs and improving service levels. Discusses the definition of good self-service. Examines how the company should prioritize its growth opportunities and what... View Details
      Keywords: Internet and the Web; Service Delivery; Applications and Software; Globalization; Customer Focus and Relationships; Growth and Development Strategy; Information Technology Industry; Service Industry
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      Hallowell, Roger H., and Helen E Clement. "Netonomy." Harvard Business School Case 801-462, June 2001. (Revised October 2001.)
      • 13 Sep 2017
      • News

      The Coming of Apple’s iPhone X

      • January 2006 (Revised December 2006)
      • Case

      Toyota Motor Corporation: Launching Prius

      By: Forest L. Reinhardt, Dennis A. Yao and Masako Egawa
      In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the... View Details
      Keywords: Environmental Sustainability; Product Launch; Transportation; Brands and Branding; Manufacturing Industry; Green Technology Industry; Auto Industry; Japan
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      Reinhardt, Forest L., Dennis A. Yao, and Masako Egawa. "Toyota Motor Corporation: Launching Prius." Harvard Business School Case 706-458, January 2006. (Revised December 2006.)
      • Fall 2014
      • Article

      How to Win in an Omnichannel World

      By: David R. Bell, Santiago Gallino and Antonio Moreno
      The omnichannel environment presents new challenges and opportunities for both information and product fulfillment. While all retailers need to effectively and efficiently manage fulfillment and information provision, there are important nuances to how this happens,... View Details
      Keywords: Supply Chain Management; Customer Relationship Management; Marketing; Marketing Strategy; United States
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      Bell, David R., Santiago Gallino, and Antonio Moreno. "How to Win in an Omnichannel World." MIT Sloan Management Review 56, no. 1 (Fall 2014): 45–53.
      • spring 1987
      • Article

      Second-Sourcing and the Experience Curve: Price Competition in Defense Procurement

      By: James J. Anton and Dennis A. Yao
      We examine a dynamic model of price competition in defense procurement that incorporates the experience curve, asymmetric cost information, and the availability of a higher cost alternative system. We model acquisition as a two-stage process in which initial production... View Details
      Keywords: Acquisition; Government and Politics; Price; Competition; Mathematical Methods
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      Anton, James J., and Dennis A. Yao. "Second-Sourcing and the Experience Curve: Price Competition in Defense Procurement." RAND Journal of Economics 18, no. 1 (spring 1987): 57–76. (Harvard users click here for full text.)
      • 08 Mar 2019
      • Research & Ideas

      Seven Negotiation Lessons from Amazon's HQ Disaster in Queens

      As Amazon’s stunning pullout from New York fades into the news archives, its potent lessons for business negotiators risk being lost. Highly promising deals in diffuse... View Details
      Keywords: by James K. Sebenius; Real Estate; Construction
      • June 1994 (Revised September 1995)
      • Case

      Leland O'Brien Rubinstein Associates, Inc.: SuperTrust

      By: Peter Tufano
      Leland O'Brien Rubinstein Associates, Inc. (LOR), which profited by selling portfolio insurance to institutional investors, attempts to rebuild itself after the 1987 stock market crash by creating new products to meet the unsatisfied needs of equity investors. LOR... View Details
      Keywords: Product Development; Financial Services Industry; United States
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      Tufano, Peter, and Barbara Kyrillos. "Leland O'Brien Rubinstein Associates, Inc.: SuperTrust." Harvard Business School Case 294-050, June 1994. (Revised September 1995.)
      • 29 Jan 2018
      • Working Paper Summaries

      Do Banks Have an Edge?

      Keywords: by Juliane Begenau and Erik Stafford; Banking
      • 01 Jan 2002
      • News

      • 14 Feb 2011
      • News

      Clay Christensen's Milkshake Marketing

      • 08 May 2011
      • News

      Bribing the kids

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