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Show Results For
- All HBS Web
(1,673)
- People (10)
- News (293)
- Research (1,082)
- Events (1)
- Multimedia (5)
- Faculty Publications (763)
- 18 Aug 2009
- First Look
First Look: August 18
http://cb.hbsp.harvard.edu/cb/product/310025-PDF-ENG Note on Capital in the U.S. Financial Industry Harvard Business School Note 310-005 This note was created to supplement classroom discussion in the EC course "Managing the... View Details
Keywords: Martha Lagace
- 06 Dec 2021
- News
Monaco's Digital Transformation
well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA... View Details
Keywords: Jennifer Gillespie
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- Fast Answer
Movies: statistics
Where can I find statistics about movies and movie theaters? S&P Capital IQ Pro: Select View Details
- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
economic growth in industrial countries began to slow down. All of a sudden companies found that they couldn't do everything. They had to make some choices and needed a way to think about it. The economics... View Details
Keywords: by Martha Lagace
- 08 Mar 2004
- Research & Ideas
Secret to Success: Go for “Just Enough”
"Success has always been an American preoccupation, but the definition of success takes on a new urgency today, when every conventional measure of success seems to have a faster burn rate than ever before," say Laura Nash and... View Details
Keywords: by Laura Nash & Howard Stevenson
- 01 Jun 1997
- News
Entertainment Moguls Ponder the Future at HBS Conference
recent HBS conference on the media and entertainment industries. Sponsored by the HBS Entertainment and Media Club View Details
Keywords: Paula Maute
- 12 Jan 2010
- First Look
First Look: Jan. 12
platform for the energy and idealism of young people, a beacon for pilgrims and peace-builders, as well as a focus for seemingly endless media inquiries from reporters,... View Details
Keywords: Martha Lagace
Frank A. Munsey
Frank Munsey revolutionized the publishing industry by bringing financial rigor to the business. Munsey was a pioneer in connecting advertising prices to circulation volume making large-scale magazine production affordable View Details
Keywords: Publishing & Print Media
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
communicate with them in a dynamic, two-way fashion. Fifth, there is technological change. As digital networks make instant connectivity the norm of business life, and as social media platforms grow more... View Details
Keywords: Re: Boris Groysberg
Wilton D. Cole
Cole radically transformed the publishing company by selling the struggling magazine division in 1956, which, at the time, represented over 50% of the firm’s revenues. Through a series of targeted acquisitions and internal investment,... View Details
Keywords: Publishing & Print Media
- Fast Answer
Television: overview & ratings
Where can I find an overview of the TV industry, and also TV ratings? S&PCapital IQ Pro: Select View Details
- 01 Dec 2016
- News
The Future of Books
living in an HBS case study over the last 15 years, as the book industry has been transforming itself into a more digital industry. As recently as five years ago, some of the crystal ball folks said, “Oh, physical books are going to go... View Details
Donald C. McGraw
McGraw initiated a period of diversification and expansion for McGraw-Hill, moving beyond book and magazine publishing. He orchestrated the successful acquisition of three View Details
Keywords: Publishing & Print Media
- 01 Mar 2014
- News
Feedback
perseverance, and teamwork. —Michael Brown (MBA 1970) via LinkedIn Curing Health Care Re: How can our health care system be fixed? This is all very well and good, but technical solutions will only work... View Details
Keywords: Health, Social Assistance
- 01 Oct 2002
- News
Making a Difference
the Public Broadcasting Service, the White House Office of Management and Budget, and Teach For America. Fellows also did their part for organizations View Details
- 28 Aug 2012
- First Look
First Look: August 28
School Case 313-036 This case explores the reputational and legal issues that arise as Barclays Capital attempted to manage client conflicts by following established industry practice in the face of changing... View Details
Keywords: Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
network of bilateral relations that are more or less hospitable for IGOs. Read the paper: http://www.torfason.net/site/wp-content/uploads/Ingram-and-Torfason-2010-Organizing-the-In-Between.pdf Working PapersBroadening Focus: Spillovers, Complementarities View Details
Keywords: Sean Silverthorne
- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
audio broadcasting technology to bring satellite radio to all corners of Africa. Koos Bekker, managing director of Naspers, a leading media and communications group in South... View Details
Keywords: Susan Young