Publications

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

Educators

January 1992
Case

IBM: Assistant General Manager of Marketing (B)

By: Frank V. Cespedes

Keywords: Marketing; Computer Industry

2003
Book

Transparency, Risk Management and International Financial Fragility

By: Mario Draghi, Francesco Giavazzi and Robert C. Merton

Read Now

1989
Chapter

Stakeholder Welfare, Managerial Ethics, and Management Buyouts

By: L. S. Paine and Robert F. Bruner

Keywords: Executive Compensation; Ethics; Conflict of Interests; Business and Stakeholder Relations

2014
Book

Critical Knowledge Transfer: Tools for Managing Your Company's Deep Smarts

By: Dorothy A. Leonard, Walter Swap and Garvin Barton

When highly skilled subject matter experts, engineers, and managers leave their organizations, they take with them years of hard-earned, experience-based knowledge—much of it undocumented and irreplaceable. Organizations can thereby lose a good part of their... View Details

Keywords: Knowledge Management

Teaching Interest

Advanced Management Program: Transforming Proven Leaders into Global Executives

By: Guhan Subramanian

As the world economy continues to evolve, so do the requirements for global leadership. The Advanced Management Program (AMP) is a powerful, transformational, and personalized learning experience that explores the best management practices... View Details

1990
Book

A Force for Change: How Leadership Differs from Management

By: J. P. Kotter

Keywords: Leading Change; Management

March 2006
Background Note

Managing Innovation in an Uncertain World: Course Overview Note

By: Alan D. MacCormack

The Harvard Business School Managing Innovation in an Uncertain World course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes multiple levels of analysis--from creating and executing... View Details

Keywords: Curriculum and Courses; Innovation and Management; Projects; Opportunities; Perspective; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Problems and Challenges; Managerial Roles

Educators

March 2006
Module Note

Managing Innovation in an Uncertain World: Module 3: Expanding Diversity

By: Alan D. MacCormack

Describes the third module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes... View Details

Keywords: Innovation and Management; Business Processes; Projects; Risk and Uncertainty; Product Development; Managerial Roles; Opportunities; Perspective; Expansion; Goals and Objectives

17 Aug 1994 - 19 Aug 1994
Other Presentation

Determinants of Managerial Efficiency in State-Owned Enterprises. In 'The Best in Management Worldwide: Linking Management Scholarship'

By: Gautam Ahuja and Sumit K. Majumdar

13 Dec 2021
Research & Ideas

The Unlikely Upside of Mergers: More Diverse Management Teams

States, Zhang found that purchased companies added nearly 15 percent more minority managers and 4 percent more female managers to their ranks than unacquired companies during the same period. "When the old... View Details

Keywords: by Lane Lambert

November 1994
Case

Kraft General Foods - Risk Management Philosophy

By: Ray A. Goldberg

Keywords: Risk Management; Food and Beverage Industry

23 Aug 2022
Cold Call Podcast

Management Lessons from the Sinking of the SS El Faro

Keywords: Re: Joseph B. Fuller; Shipping

December 2004 (Revised April 2006)
Teaching Note

Managing Diversity at Spencer Owens & Co. and Managing Diversity at Cityside Financial Services (TN)

By: Robin J. Ely

Teaching Note to (9-405-047) and (9-405-048). View Details

Keywords: Diversity

01 Dec 2003
What Do You Think?

Is This the Twilight Era for the Managed Mutual Fund?

Summing Up What Will it Take to Save the Managed Mutual Fund? In this month's column, I purposely took what I assumed was an extreme position in asking if this was the twilight era for the managed mutual... View Details

Keywords: by James Heskett

April 2019
Case

GE Appliances: Implementing Haier's Made-In-China Management System

By: Dennis Campbell, Marshall Meyer, Bonnie Yining Cao and Dawn H. Lau

Keywords: Business or Company Management; Growth and Development Strategy; Manufacturing Industry; Retail Industry; Consumer Products Industry; China; United States

Educators

2020
Other Teaching and Training Material

Leading the Charge: A Podcase about Product Management at Opower

By: Jeffrey Rayport and John J. Lafkas

The Opower podcase materials contain audio from professor Jeffrey Rayport's interview with Ben Foster, the former vice president of product management at Opower, and more recently the co-founder of Prodify. In the podcase, Ben discusses how product management works in... View Details

Keywords: Product; Management; Growth and Development Strategy; Customization and Personalization; Conflict Management; Software