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Show Results For
- All HBS Web
(1,815)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- winter 2009
- Journal Article
Interactivity's Unanticipated Consequences for Markets and Marketing
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology
Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
- September 2006
- Teaching Note
Trinity Crystal (TN)
By: John A. Davis and Courtney Sampson
Teaching Note to (898-066). View Details
- June 2006
- Case
Matthew B. Hunter
By: John A. Davis and Deepak Malhotra
Matthew Hunter, CEO of a second-generation family business, must manage the performance of a key manager in his company. Looks at the impact of family relationships on performance management. View Details
Keywords: Family Business; Performance Evaluation; Crisis Management; Business or Company Management; Conflict Management; Corporate Governance; Family and Family Relationships; Partners and Partnerships; Negotiation Process
Davis, John A., and Deepak Malhotra. "Matthew B. Hunter." Harvard Business School Case 806-204, June 2006.
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
- January 1985 (Revised March 2003)
- Case
Conex do Brasil
By: Christopher A. Bartlett and John Young
Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil
Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
- 15 Nov 2020
- News
Fostering Innovation in Social Enterprise Across Harvard
joint-degree candidates from HBS, Harvard Kennedy School (HKS), Harvard Medical School, and the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS)—to set up a foundation alongside... View Details
- 01 Apr 2000
- News
Time to Vote in University Elections
magna cum laude, JD '76 cum laude. U.S. District Court Judge. Boston, MA. Steven A. Schroeder, MD '64 cum laude; BA '60, Stanford University. President and CEO, Robert Wood Johnson Foundation. Princeton, NJ. Anne M. Sweeney, Ed.M. '80; AB... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
a free press, real-life horror stories with bearing on policy issues may serve to blunt the power of special interests by informing and catalyzing public opinion. An Exploration of Marketing's Impact on Society: A Perspective Linked to Democracy Authors: View Details
Keywords: Martha Lagace
- 01 Sep 2003
- News
Globalization Revisited
anyone.” The conference, which was cochaired by HBS professors Rohit Deshpandé and John A. Quelch, kicked off with a dinner keynote speech by Sir Martin Sorrell (MBA 1968), chief executive of WPP Group.... View Details
- 08 Jun 2010
- First Look
First Look: June 8
national health systems and health policy. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710469-PDF-ENG CEIBS: A Global Business School Made in China John A. Quelch, S. Rama Velamuri, and Shengjun... View Details
Keywords: Martha Lagace
- 1999
- Book
Breaking Through: The Making of Minority Executives in Corporate America
By: D. A. Thomas and John J. Gabarro
Keywords: Talent and Talent Management; Management Practices and Processes; Diversity; United States
Thomas, D. A., and John J. Gabarro. Breaking Through: The Making of Minority Executives in Corporate America. Boston, MA: Harvard Business School Press, 1999.
- June 2018 (Revised October 2019)
- Case
Back to the Roots
By: Elizabeth A. Keenan and Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details
Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details
Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Business Startups; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Case 518-073, June 2018. (Revised October 2019.) (Email mking@hbs.edu for a courtesy copy.)
- December 1999 (Revised February 2001)
- Case
CVS: The Web Strategy
By: John A. Deighton and Anjali C. Shah
How should America's second-largest pharmacy chain respond to the challenge from online drugstores? What threat does the web pose to bricks and mortar distribution of prescription drugs and the other items that make up 50% of a drugstore's sales? This case describes... View Details
Keywords: Leveraged Buyouts; Marketing Channels; Distribution Channels; Service Operations; Corporate Strategy; Pharmaceutical Industry; Web Services Industry
Deighton, John A., and Anjali C. Shah. "CVS: The Web Strategy." Harvard Business School Case 500-008, December 1999. (Revised February 2001.) (request a courtesy copy.)
- September 2011
- Case
The Wen Group
By: John A. Davis and Matthew G. Pillar
Three brothers that own and lead a second-generation family business in Hong Kong, encounter problems of nepotism and governance, and endure considerable conflict. The case asks how to resolve these family and business issues. View Details
Keywords: Family Business; Performance Effectiveness; Crisis Management; Business or Company Management; Conflict Management; Corporate Governance; Leadership Development; Hong Kong
Davis, John A., and Matthew G. Pillar. "The Wen Group." Harvard Business School Case 812-034, September 2011.
- August 2009
- Case
Bank of America Sports Sponsorship
By: Stephen A. Greyser and John L. Teopaco
A major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment. View Details
Keywords: Cost vs Benefits; Decision Choices and Conditions; Partners and Partnerships; Management Analysis, Tools, and Techniques; Performance Evaluation; Financing and Loans; Marketing Strategy; Sports Industry
Greyser, Stephen A., and John L. Teopaco. "Bank of America Sports Sponsorship." Harvard Business School Case 910-406, August 2009.
- September 2000
- Case
Atherton Clothing Company (B)
By: John A. Davis and Andrew Z. Tubman
Supplements the (A) case. View Details
Davis, John A., and Andrew Z. Tubman. "Atherton Clothing Company (B)." Harvard Business School Case 801-150, September 2000.
- June 1999
- Supplement
Adesemi Communications International: African Communications Group
By: John A. Deighton and Anita M. McGahan
Presents a May 1999 interview with CEO Monique Maddy and CFO Lome Lague that updates the case and describes plans for the future. View Details
Deighton, John A., and Anita M. McGahan. "Adesemi Communications International: African Communications Group." Harvard Business School Video Supplement 799-504, June 1999.
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (B)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (B)." Harvard Business School Exercise 596-040, August 1995. (Revised January 1997.)
- 1995
- Chapter
Securities Transaction Taxes: What about International Experiences Migrating Markets?
By: John Y. Campbell and Kenneth A. Froot
Keywords: Corporation Taxation; Interest Deductibility; Cost of Capital; Taxation; Financing and Loans; Interest Rates; Corporate Finance
Campbell, John Y., and Kenneth A. Froot. "Securities Transaction Taxes: What about International Experiences Migrating Markets?" Chap. 4 in Securities Transaction Taxes: False Hopes and Unintended Consequences, edited by Suzanne Hammond, 110–142. Chicago: Irwin Professional Publishing, 1995. (Reprinted in Inversión y Finanzas, 1996.)