Publications
Publications
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- All HBS Web
(6,400)
- Faculty Publications (1,604)
- February 1998 (Revised February 1999)
- Case
FreeMarkets OnLine
Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how... View Details
- January 1998 (Revised May 1999)
- Case
General Scanning, Inc. (A)
By: H. Kent Bowen, Sean McClenaghan and Charles Tillen
General Scanning, Inc. was founded by Jean Montagu and Pierre Brosens, two MIT mechanical engineers with an interest in developing innovative products based on the early application of lasers. They invented proprietary technology for laser beam positioning and scanning... View Details
- January 1998 (Revised December 1998)
- Case
NSK Software Technologies Ltd.
By: Paul A. Gompers and Jeffrey M. Anapolsky
Discusses the efforts of three Israeli software engineers' efforts to bring a network security software product to market. The firm needs an investment to complete programming and start marketing. View Details
- December 1997 (Revised April 1998)
- Case
www.springs.com
By: F. Warren McFarlan and Melissa Dailey
Business Week's June 1997 "Rising Star" profile of Springs Industries' president and COO, Crandall Bowles, reported that she was poised to become one of the top two or three women executives in the country. In November 1997, the company announced Bowles' appointment to... View Details
- November 1997 (Revised May 2002)
- Case
MicroAge, Inc.: Orchestrating the Information Technology Value Chain
By: Lynda M. Applegate and Kirk A. Goldman
MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details
- October 1997
- Case
L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude
By: Robert J. Dolan
L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United... View Details
- September 1997 (Revised September 1998)
- Case
Hewlett-Packard Co.'s Home Products Division (B): Pulling Out of the German Market
By: Michael Y. Yoshino and Carin-Isabel Knoop
Supplements the (A) case. View Details
- September 1997 (Revised May 1999)
- Case
Automated Intelligence Corporation
By: James K. Sebenius and David T. Kotchen
Precision Controls is a Minnesota-based manufacturer of electronic control devices. To enhance its product line, Precision would like to establish an artificial intelligence research group, either through internal development or, preferably, by merging with or... View Details
- September–October 1997
- Article
Developing Products on Internet Time
By: A. D. MacCormack and M. Iansiti
- September 1997 (Revised May 1999)
- Case
Precision Controls, Inc.
By: James K. Sebenius and David T. Kotchen
Precision Controls is a Minnesota-based manufacturer of electronic control devices. To enhance its product line, Precision would like to establish an artificial intelligence research group, either through internal development or, preferably, by merging with or... View Details
- August 1997 (Revised June 2023)
- Case
Fabritek, 1992
Describes a large-volume automotive parts contract in a high-quality machine work company. Quality and delivery problems arise when one of the four men on the job is replaced with a high producer who cannot earn a substantial bonus because of machine interference. View Details
- July 1997 (Revised February 1998)
- Case
Aladdin Knowledge Systems
By: John A. Quelch
The founder, president, and CEO of a leading software security company has just announced the $5.1 million cash acquisition of a key competitor. As a result, his company becomes the market share leader in Europe and number two in the United States. But now, he and the... View Details
- July 1997 (Revised August 1997)
- Case
numeric investors l.p.
By: Andre F. Perold and Brian J. Tierney
Numeric Investors manages equity portfolios with the use of a momentum model and a value model. The momentum model is based on earnings surprise and analysts' revisions of their earnings estimates. The firm offers long-short as well as long-only strategies, and its... View Details
- June 1997
- Teaching Note
Living on Internet Time: Product Development at Netscape,Microsoft, Yahoo!, and NetDynamics TN
By: Marco Iansiti
Teaching Note for (9-697-052). View Details
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (B): Realizing the Dream
By: Ashish Nanda
The Vermeer team works day and night to develop its software offering, unforeseen difficulties and internal tensions notwithstanding. In less than a year, the product is ready. The Vermeer team waits anxiously for the market to pronounce its verdict. View Details
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (D): Making Transitions
By: Ashish Nanda
Microsoft has acquired Vermeer, and Vermeer executives are both excited and concerned as they prepare to move to Redmond. Even though the acquisition has been financially rewarding, the Vermeer engineers worry how well they will adapt to their new home. Meanwhile,... View Details
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (E): New Beginning
By: Ashish Nanda
The Vermeer team is pleasantly surprised by the benefits and hospitality that their new surroundings offer. Their happiness is tempered, however, by discomfort with some elements of the "Microsoft Way." As the Vermeer engineers embark on a punishing schedule for the... View Details
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (F): FrontPage 97
By: Ashish Nanda
Vermeer engineers work at the breakneck pace of "Internet time" to develop the next version of their software product, winning accolades from Microsoft management. Even before this version ships, however, they are faced with another punishing development schedule for... View Details