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  • 06 Sep 2006
  • Lessons from the Classroom

Mixing Students and Scientists in the Classroom

of quantum dots for cancer treatment that had been proposed by an outside sponsor. Along with a bunch of other highly qualified students, one of this team's members was a Dana-Farber Cancer Institute researcher. Within two weeks, the team delivered the bad View Details
Keywords: by Deborah Blagg; Education
  • 14 Nov 2011
  • Research & Ideas

Creating a Global Business Code

both heartening and disturbing. “We were looking for 'Generally Accepted Conduct Principles.'"—Rohit Deshpandé The good news is that the researchers found broad consensus among the employees of the four multinationals who were asked... View Details
Keywords: by Carmen Nobel
  • 15 Nov 2010
  • Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

In some respects, developing strategy is the easy part. Executing that strategy in alignment with strategic priorities is where real mastery of management takes place. We asked Harvard Business School senior lecturer Frank V. Cespedes, who is faculty chair of a View Details
Keywords: by Sean Silverthorne; Retail
  • 04 Jun 2014
  • What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

Summing Up Is the Potential Negative Impact of New Information Technologies on Customer Loyalties Overstated? Customers will remain loyal to brands that meet their needs, regardless of the effects of new... View Details
Keywords: by James Heskett; Advertising; Consumer Products; Technology
  • 06 Apr 2015
  • Research & Ideas

After Germanwings, More Attention Needed on Employee Mental Health

When news broke March 24 that a young co-pilot for Lufthansa's low cost-airline Germanwings had intentionally crashed a passenger jet into the French Alps, killing himself and 149 others, people struggled for answers. What would make... View Details
Keywords: by Michael Blanding; Health; Air Transportation
  • 28 Jan 2015
  • Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning... View Details
Keywords: by Dina Gerdeman
  • 29 Aug 2011
  • Research & Ideas

Decoding Insider Information and Other Secrets of Old School Chums

obtaining both good and bad news from their school-tied firms, but perhaps as a tacit agreement, acting only on the positive news." Importantly, the research takes into account stock returns in the years before and after the October 2000... View Details
Keywords: by Carmen Nobel; Financial Services
  • 01 May 2009
  • What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

pieces of news reminded me of the importance of this question. It was reported that Saturn dealerships were closing in anticipation of the announcement by General Motors that Saturn was one of three brands that it would drop. Saturn,... View Details
Keywords: by Jim Heskett
  • 01 Aug 2019
  • What Do You Think?

Has the Twitter Age Left the Case Method Behind?

assumes that some people get it right while others get it wrong and that it is better to imitate those that ‘get it right’ than to try things for yourself, learn from mistakes, and create your own approaches to dealing with issues. It is... View Details
Keywords: by James Heskett; Education
  • 27 Sep 2017
  • Research & Ideas

What Happens When Ordinary People Get Creative?

economy continues to make it easier for users to share new ideas with companies, society, and each other. Large firms routinely host open innovation contests to solve problems big and small, and forums like Quora encourage citizens to... View Details
Keywords: by Carmen Nobel
  • 29 Apr 2013
  • Research & Ideas

Are First-Time Buyers Left Out of Real Estate’s Rebound?

Recent reports that sales of new single-family homes rose in March are proof points that "the housing market recovery remains on track." We asked Nicolas P. Retsinas to reflect on the re-emergence of the housing industry, what... View Details
Keywords: Construction; Real Estate
  • 25 Jan 2013
  • Research & Ideas

Why a Harvard Finance Instructor Went to the Kumbh Mela

roads, bridges, electric power, tiny tents, midsize tents, and impressive multi-story temples. I'm here to see if the lessons of a pop-up megacity , built around a duodenary pilgrimage, are lessons we can extend to the building of other View Details
Keywords: by John D. Macomber; Construction; Real Estate
  • 06 Jun 2012
  • What Do You Think?

Is Something Wrong with the Way We Work?

Summing Up Fixing the Way We Work There is a lot wrong with the way we work, but very little of this is due to new networking capabilities or communications technology. Neither can we blame increasing globalization and the demands of... View Details
Keywords: by James Heskett; Consulting
  • 02 May 2000
  • Research & Ideas

Leading Professional Service Firms

but the core components remain extremely effective. The curriculum resonates strongly with course participants because it deals with exactly the kinds of issues professional service firm leaders face daily. As in all HBS courses, we... View Details
Keywords: Re: Jay W. Lorsch; Service; Consulting; Accounting
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

difficult to compare, alternatives. A second project stems from my MBA course, "The Marketing of Innovations." It deals with the question of why consumers don't buy. In particular, it makes the argument that consumers overvalue... View Details
Keywords: by Manda Mahoney
  • 20 Apr 2016
  • Research & Ideas

When CEOs Become Activists

business community was swift and dramatic. Deutsche Bank froze the creation of 250 jobs in Cary. More than 100 business leaders, many from well-known companies, signed a letter to Gov. McCrory opposing the new state law. PayPal cancelled... View Details
Keywords: by Carmen Nobel; Technology; Publishing
  • 08 Jan 2001
  • What Do You Think?

Have We Extended the Boundaries of the Firm Too Far?

toughest decisions often are associated with situations in which strategic risk is high but in-house capability is low. Here Doherty suggests a strategic alliance with the purpose of upgrading in-house capability as at least one alternative. Those who have spent a... View Details
Keywords: by James Heskett
  • 30 May 2007
  • Research & Ideas

Health Care Under a Research Microscope

learning a new surgical technique. Recent books by faculty have also challenged how we understand the health care system. Within the last three years Herzlinger authored Consumer-Driven Health Care and the View Details
Keywords: by Sean Silverthorne; Health; Biotechnology
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

business, and the difficulties writing about such a moving target. Julia Hanna: What is the subject of your book in progress? Stephen P. Bradley: We are looking at industries that are being transformed by broadband such as the news and... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 01 Jun 2009
  • Lessons from the Classroom

The Challenges of Investing in Science-Based Innovation

Street has conventional and not always accurate measures of a company's value," Sato says. "How do you communicate to shareholders that an investment is on track or not on track when you still might be years away from that new... View Details
Keywords: by Julia Hanna; Banking; Auto; Pharmaceutical
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