Publications
Publications
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- All HBS Web
(4,524)
- Faculty Publications (1,417)
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
- January 1, 1980
- Article
Strategies of Multinational Firms: New Third World Multinationals
By: L. T. Wells Jr.
- Teaching Interest
Advanced Management Program: Transforming Proven Leaders into Global Executives
As the world economy continues to evolve, so do the requirements for global leadership. The Advanced Management Program (AMP) is a powerful, transformational, and personalized learning experience that explores the best management practices... View Details
- Teaching Interest
Business Opportunties in Climate Adaptation
By: John D. Macomber
This is a Short Intensive Program or SIP at Harvard Business School. It’s an optional student offering prior to the formal start of the Spring semester the following week. SIPs tend to cover new material on current topics, to be less formal than the HBS Case Study... View Details
- Research Summary
Business Strategy at the Base of the Pyramid
Rangan is studying how businesses create value for the 4.2 billion low income, and poorer income residents at the base of the global income pyramid. These are individuals who live on less than $5/day. Providing food, water, sanitation, healthcare, education, skills... View Details
- Teaching Interest
Cities, Structures, and Climate Shocks
By: John D. Macomber
This course is about building sustainable and resilient cities, future proofing real estate and infrastructure assets, and examining how businesses and investors find opportunities in climate adaptation.
The world faces substantial challenges in the face of... View Details
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
By: David B. Yoffie
Summary
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- Research Summary
Corporate transparency and information disclosure strategies
This research focuses on transparency and information disclosure strategies, a topic of growing importance in environmental sustainability, corporate strategy, stakeholder relations, and public policy. My prior research in this area explored why... View Details
- Research Summary
Creating Corporate Value Added
By: Joseph L. Bower
In response to dramatic changes in the business environment--hypercompetition in many traditional industries, short product life cycles, and new competitors based in emerging nations--successful companies have responded by repositioning themselves in the global markets... View Details
- Research Summary
Customer-Centric Marketing Strategy
By: Rohit Deshpande
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details
- Research Summary
Debt Redemption and Reserve Accumulation
By: Laura Alfaro
In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically. We revisit sovereign debt sustainability under the assumptions that countries can accumulate reserves and borrow internationally using their own... View Details
- Teaching Interest
Executive Education: Finance for Senior Executives
By: Malcolm P. Baker
Finance for Senior Executives provides the frameworks to strategically use financial resources and position your company for future success. By examining corporate finance from both internal and external perspectives, this HBS Executive Education
- Research Summary
Global Strategic and Management Challenges
Michael Y. Yoshino is conducting an exploratory study designed to identify, and develop an understanding of, the strategic and management challenges facing major corporations located in the ASEAN countries as they achieve rapid growth and global expansion. He is also... View Details
- Research Summary
Globalization of Human Capital
By: Nitin Nohria
One of the most significant dimensions of the current wave of globalization is the globalization of human capital. Whether it is low cost, skilled manufacturing workers in China, software and customer service professionals in India, or highly skilled employees in... View Details
- Teaching Interest
IFC Asia: China's Belt & Road Initiative
By: Willy C. Shih
The course objective is to provide students perspectives and insight into one of the major political and economic development programs of China – its Belt and Road Initiative, a strategy that involves infrastructure development and investments in countries spanning... View Details
Keywords: China; Globalization; Trade; Infrastructure; China; Southeast Asia; South Asia; Central Asia
- Research Summary
Industrial competitiveness in high tech and science-based businesses
By: Willy C. Shih
How do emerging economies develop industrial and technical capabilities that overtake those of advanced economies? Are there some industrial sectors that are especially susceptible to such targeting? What will it take to restore America’s... View Details
- Teaching Interest
Managing Turbulence
Even before the global pandemic, businesses and their leaders struggled with the extraordinary challenges of technological change, rapidly evolving consumer tastes, and a reconfiguration of the global economic order. COVID-19 added further turbulence, disrupting... View Details
- Teaching Interest
Marketing Strategies for Profitable Growth—China
By: John A. Deighton
Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help... View Details
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Teaching Interest
Overview
By: Willy C. Shih
Professor Shih has taught the Technology and Operations Management (TOM) course and FIELD Global Immersion in the first-year MBA required curriculum. He also has taught Building and Sustaining a Successful Enterprise (BSSE) in the second-year MBA curriculum, as well as... View Details