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      • September 1998
      • Case

      Cooperating to Compete: EGS of Turkey

      By: Pankaj Ghemawat and C. Fritz Foley
      In the early 1980s, Turkey adopted policies that liberalized trade as a part of a structural adjustment program. Within the garment industry, small- and medium-scale enterprises were not well positioned to take advantage of the new opportunities to compete in... View Details
      Keywords: Trade; Corporate Governance; Policy; Partners and Partnerships; Competitive Strategy; Diversification; Turkey
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      Ghemawat, Pankaj, and C. Fritz Foley. "Cooperating to Compete: EGS of Turkey." Harvard Business School Case 799-024, September 1998.
      • August 1998 (Revised July 2002)
      • Case

      Innovation at 3M Corporation (A)

      By: Stefan H. Thomke and Ashok Nimgade
      Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
      Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
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      Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
      • June 1998 (Revised December 2006)
      • Case

      Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)

      By: Willis M. Emmons III and Martin Calles
      Features the challenges facing an entrant in the New Zealand telecommunications market during the period 1989-1994. Clear Communications Ltd. (CCL), a joint venture owned by Bell Canada, MCI, New Zealand Television Corp., and Todd Companies, begins offering long... View Details
      Keywords: Market Entry and Exit; Competition; Emerging Markets; Privatization; Monopoly; Mobile and Wireless Technology; Corporate Strategy; Business or Company Management; Expansion; Law; Telecommunications Industry; New Zealand
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      Emmons, Willis M., III, and Martin Calles. "Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)." Harvard Business School Case 798-085, June 1998. (Revised December 2006.)
      • June 1998 (Revised January 2001)
      • Case

      Browser Wars, 1994-1998, The

      By: David B. Yoffie and Mary Kwak
      Analyzes the competition between Netscape and Microsoft in the market for Web browsers and related products. Despite its first mover advantage, Netscape sees its market share fall once Microsoft becomes "hard-core" about the Internet. By the spring of 1998, the future... View Details
      Keywords: Applications and Software; Internet and the Web; Innovation and Management; Growth and Development Strategy; Competition; Supply and Industry; Information Technology Industry
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      Yoffie, David B., and Mary Kwak. "Browser Wars, 1994-1998, The." Harvard Business School Case 798-094, June 1998. (Revised January 2001.)
      • June 1998 (Revised August 2001)
      • Case

      Wells Fargo Online Financial Services (A)

      By: Robert S. Kaplan and Nicole Tempest
      Wells Fargo, the industry leader in electronic banking, has implemented a Balanced Scorecard in its online financial services group (OFS) to track and measure performance. The OFS group develops and supports services that allow existing and future banking customers to... View Details
      Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Banking Industry; Financial Services Industry
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      Kaplan, Robert S., and Nicole Tempest. "Wells Fargo Online Financial Services (A)." Harvard Business School Case 198-146, June 1998. (Revised August 2001.)
      • May 1998 (Revised February 1999)
      • Case

      Diamond in the Rough (A)

      By: Thomas J. DeLong and Catherine M. Conneely
      Diamond Technology Partners, a consulting firm based in Chicago, was founded in 1994 by Mel Bergstein and Chris Moffitt, with investment from founding partners and Safeguard Scientifics. In April 1996, just after fiscal year-end, the two largest clients withdrew from... View Details
      Keywords: Information Technology; Entrepreneurship; Going Public; Crisis Management; Finance; Consulting Industry; Chicago
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      DeLong, Thomas J., and Catherine M. Conneely. "Diamond in the Rough (A)." Harvard Business School Case 898-115, May 1998. (Revised February 1999.)
      • April 1998 (Revised November 1999)
      • Case

      Hambrecht & Quist

      By: Thomas J. DeLong and Nicole Tempest
      Hambrecht & Quist (H&Q), an investment bank headquartered in San Francisco, has a very unique culture relative to its Wall Street counterparts. Firm members and even competitors describe the culture as entrepreneurial, team-driven, non-bureaucratic, and... View Details
      Keywords: Mergers and Acquisitions; Corporate Entrepreneurship; Investment Banking; Growth and Development Strategy; Emerging Markets; Organizational Culture; Competitive Advantage; Banking Industry; San Francisco
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      DeLong, Thomas J., and Nicole Tempest. "Hambrecht & Quist." Harvard Business School Case 898-161, April 1998. (Revised November 1999.)
      • April 1998 (Revised May 1998)
      • Background Note

      Investing to Develop Future Capabilities

      By: Robert S. Kaplan
      Keywords: Investment
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      Kaplan, Robert S. "Investing to Develop Future Capabilities." Harvard Business School Background Note 198-116, April 1998. (Revised May 1998.)
      • April 1998
      • Case

      X-IT Products, LLC

      By: Marco Iansiti, Myra M. Hart and Barbara Feinberg
      Two entrepreneurs, Andrew Ive and Aldo DiBerlardino, are poised to launch their first product. The decisions they make will have a crucial impact on the future of their company. View Details
      Keywords: Forecasting and Prediction; Entrepreneurship; Product Launch; Outcome or Result
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      Iansiti, Marco, Myra M. Hart, and Barbara Feinberg. "X-IT Products, LLC." Harvard Business School Case 698-084, April 1998.
      • March 1998 (Revised October 2001)
      • Case

      Teradyne: Corporate Management of Disruptive Change

      By: Joseph L. Bower
      Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed... View Details
      Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology
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      Bower, Joseph L. "Teradyne: Corporate Management of Disruptive Change." Harvard Business School Case 398-121, March 1998. (Revised October 2001.)
      • February 1998 (Revised May 1998)
      • Case

      SITEL Corporation

      By: Howard H. Stevenson and Martha Gershun
      SITEL has grown extremely rapidly and is now operating worldwide with operations in more than 30 countries. Since many of its locations serve the same customers, the officers are debating the costs and benefits of additional centralization. Some feel that the autonomy... View Details
      Keywords: Organizational Change and Adaptation; Globalized Firms and Management; Growth Management; Success
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      Stevenson, Howard H., and Martha Gershun. "SITEL Corporation." Harvard Business School Case 898-153, February 1998. (Revised May 1998.)
      • January 1998 (Revised September 2001)
      • Case

      Genset: 1989

      By: Paul A. Gompers and Amy Burroughs
      Discusses the start-up strategy at Genset, a French biotech firm. Pascal Brandys, a venture capitalist, and Marc Vasseur, a leading French scientist, must decide how to proceed. Future real options are central to the strategy. View Details
      Keywords: Strategy; Venture Capital; Business Startups; Biotechnology Industry; France
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      Gompers, Paul A., and Amy Burroughs. "Genset: 1989." Harvard Business School Case 298-070, January 1998. (Revised September 2001.)
      • January 1998
      • Case

      From Wall Street to Main Street: Morgan Stanley, Dean Witter, Discover & Co.

      By: James K. Sebenius and David T. Kotchen
      Designed as a follow-up to Morgan Stanley and S.G. Warburg: Investment Bank of the Future (A). View Details
      Keywords: Negotiation; Valuation; Investment Banking; Mergers and Acquisitions; Banking Industry; Financial Services Industry
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      Sebenius, James K., and David T. Kotchen. "From Wall Street to Main Street: Morgan Stanley, Dean Witter, Discover & Co." Harvard Business School Case 898-143, January 1998.
      • January 1998 (Revised November 2003)
      • Case

      Morgan Stanley and S.G. Warburg: Investment Bank of the Future (A)

      By: James K. Sebenius and David T. Kotchen
      Describes secretive negotiations that took place between the top executives of Morgan Stanley and S.G. Warburg in the fall of 1994, when the two firms were contemplating a merger that would create one of the world's most powerful investment banks. By December, in order... View Details
      Keywords: Negotiation; Investment Banking; Mergers and Acquisitions; Consolidation; Banking Industry; Financial Services Industry
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      Sebenius, James K., and David T. Kotchen. "Morgan Stanley and S.G. Warburg: Investment Bank of the Future (A)." Harvard Business School Case 898-140, January 1998. (Revised November 2003.)
      • January 1998
      • Case

      Morgan Stanley and S.G. Warburg: Investment Bank of the Future (B)

      By: James K. Sebenius and David T. Kotchen
      Supplements the (A) case. View Details
      Keywords: Negotiation; Valuation; Investment Banking; Mergers and Acquisitions; Consolidation; Banking Industry; Financial Services Industry
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      Sebenius, James K., and David T. Kotchen. "Morgan Stanley and S.G. Warburg: Investment Bank of the Future (B)." Harvard Business School Case 898-141, January 1998.
      • 1998
      • Article

      Alternative Models of Uncertain Commodity Prices for Use with Modern Asset Pricing Methods

      By: Malcolm Baker, E. S. Mayfield and John Parsons
      This paper provides an introduction to alternative models of uncertain commodity prices. A model of commodity price movements is the engine around which any valuation methodology for commodity production projects is built, whether discounted cash flow (DCF) models or... View Details
      Keywords: Asset Pricing; Goods and Commodities; Price; Risk and Uncertainty; Valuation; Production; Projects; Cash Flow
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      Baker, Malcolm, E. S. Mayfield, and John Parsons. "Alternative Models of Uncertain Commodity Prices for Use with Modern Asset Pricing Methods." Energy Journal 19, no. 1 (1998): 115–148.
      • 1998
      • Book

      Do Lunch or Be Lunch: The Power of Predictability in Creating Your Future

      By: H. H. Stevenson and Jeffrey L. Cruikshank
      Keywords: Personal Development and Career
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      Stevenson, H. H., and Jeffrey L. Cruikshank. Do Lunch or Be Lunch: The Power of Predictability in Creating Your Future. Boston: Harvard Business School Press, 1998.
      • 1998
      • Article

      Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance

      By: J. Ruscio, D. M. Whitney and T. M. Amabile
      This study set out to identify specific task behaviors that predict observable product creativity in three domains and to identify which of those behaviors mediate the well-established link between intrinsic motivation and creativity. One-hundred fifty-one... View Details
      Keywords: Creativity; Cognition and Thinking; Behavior
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      Ruscio, J., D. M. Whitney, and T. M. Amabile. "Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance." Creativity Research Journal 11, no. 3 (1998): 243–263.
      • December 1997
      • Case

      Bluewater Aquaculture

      By: Ray A. Goldberg and Tom Clay
      An entrepreneurial shrimp farm in Belize is evaluating its future growth strategy in every segment of the vertical value-added food chain. View Details
      Keywords: Animal-Based Agribusiness; Entrepreneurship; Growth and Development; Performance Evaluation; Expansion; Vertical Integration; Food and Beverage Industry
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      Goldberg, Ray A., and Tom Clay. "Bluewater Aquaculture." Harvard Business School Case 598-049, December 1997.
      • 1997
      • Chapter

      Janus and Marketing: The Past, Present, and Prospective Future of Marketing

      By: S. A. Greyser
      Keywords: Marketing
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      Greyser, S. A. "Janus and Marketing: The Past, Present, and Prospective Future of Marketing." In Reflections on the Futures of Marketing: Practice and Education, edited by D. R. Lehmann and K. E. Jocz. Cambridge, MA: Marketing Science Institute, 1997.
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