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  • September 1998 (Revised October 2001)
  • Case

SADAFCO

SADAFCO has long enjoyed a dominant position in the milk and ice cream markets in Saudi Arabia. In the mid-1990s, this dominance was under threat as Nestle, Unilever, and Mars all entered the ice cream market. The case outlines the Saudi Arabian ice cream wars. View Details
Keywords: Competition; Food; Multinational Firms and Management; Food and Beverage Industry; Saudi Arabia
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    William E. LaMothe

    LaMothe enabled Kellogg to capitalize on the health food consciousness of the 80’s by introducing new products, and, in so doing, he continued Kellogg’s 41-year run of increased sales. He is credited with dramatically expanding Kellogg’s... View Details
    Keywords: Food & Tobacco

      Earl D. Babst

      When Babst took over the helm of American Sugar Refining, he embarked on a major investment in equipment and initiated the construction of a modern refinery in Baltimore, Maryland. During his tenure, Babst also built and purchased mills in Cuba. Babst developed the... View Details
      Keywords: Food & Tobacco
      • June 2010
      • Article

      Leveraging Consumer Psychology to Make It Easier to Eat Less

      By: Jason Riis
      Keywords: Food
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        Colby M. Chester

        Under Chester’s leadership, General Foods’ annual sales rose from $25 million in 1924 to $120 million in 1935. In 1927, Chester began manufacturing Sanka Coffee, and in 1928, he acquired the Cheek-Neal Coffee Company, makers of Maxwell House Coffee. Chester continued... View Details
        Keywords: Food & Tobacco

          James L. Kraft

          Kraft created a multi-million dollar processed food supply company. He was instrumental in perfecting the method of preserving cheese, so that it could be stored for a longer period of time in any climate. Consumption of cheese in America... View Details
          Keywords: Food & Tobacco

            John T. Dorrance

            soup a year. Dorrance was named president and general manager of Campbell Soup in 1914, and purchased the company’s first subsidiary, Franco-American Food Company, the following year. View Details
            Keywords: Food & Tobacco

              Marjorie M. Post

              Under Marjorie’s leadership, Postum Cereal was expanded through acquisitions, which enabled her to take the company public. The company was eventually reorganized to form the General Foods Corporation, which remains one of the largest... View Details
              Keywords: Food & Tobacco

                Forrest E. Mars, Sr.

                Under his leadership, Mars built the world’s largest candy company. After Milky Way’s and M&M’s success, he began to diversify the company’s production and introduced packaged pet foods to the British market. He also adopted a... View Details
                Keywords: Food & Tobacco
                • May 1986
                • Supplement

                General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

                By: John A. Quelch
                Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details
                Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States
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                  John Stuart

                  of diversification, purchasing pet foods companies and other household brands, the most notable of which is the Aunt Jemima line. In 1918, the firm had sales of $123 million, but by the end of Stuart’s tenure, sales reached $277 million... View Details
                  Keywords: Food & Tobacco
                  • June 2011
                  • Teaching Note

                  Red Lobster (TN)

                  By: Jason Riis
                  Teaching Note for 511-052. View Details
                  Keywords: Markets; Research; Opportunities; Customer Satisfaction; Sales; Segmentation; Food; Food and Beverage Industry
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                  • 01 Dec 2014
                  • News

                  Innovation: Frozen Assets

                  knew she was onto something when her son started snagging Luvo meals from the freezer after school. “This is a space where the consumer is actually ahead of the food industry,” Day says. “We have the opportunity to disrupt the whole... View Details
                  Keywords: Janelle Nanos
                  • 02 Dec 2013
                  • News

                  Do-It-Yourself Dinners Inspired a Booming Business

                  Keywords: Food Services and Drinking Places; Food Services and Drinking Places
                  • 06 Nov 2014
                  • News

                  App Allows Customers to Pay Restaurant Bills Through Their Smartphones

                  Keywords: SplitNGo; i-Lab; Food Services and Drinking Places; Food Services and Drinking Places
                  • 01 Sep 2013
                  • News

                  Who Are We?

                  and complex amino acids.) 683 alumni work in the agriculture industry 1957 HBS professors Ray Goldberg (MBA 1950) and John H. Davis (MBA 1941) coin the term agribusiness 236 alumni work in the food and beverage industry 2,406 alumni list... View Details
                  Keywords: Garry Emmons; Julia Hanna; Dan Morrell; social media,; Twitter; SodaStream; consulting; consultant; CEO; farming; Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing
                  • 23 Jul 2014
                  • News

                  Meal-Delivery Startups Look for Winning Recipe

                  Keywords: Plated; Blue Apron; Food and Beverage Stores; Food and Beverage Stores
                  • September 1989 (Revised December 1989)
                  • Case

                  Beef Hormone Trade Dispute

                  By: Ray A. Goldberg
                  Keywords: Trade; Agribusiness; Food; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
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                  • April 2021
                  • Case

                  Glovo: Expanding Quick Commerce

                  By: Antonio Moreno and James Barnett
                  In March 2021, delivery app CEO Oscar Pierre and his team consider strategies to grow Glovo’s quick commerce delivery service and to approach their expansion in Kenya. View Details
                  Keywords: Decision Making; Entrepreneurship; Food; Global Strategy; Operations; Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Africa; Kenya; Nairobi; Europe; Spain; Barcelona; Middle East; Central America; South America
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                  • May 1986 (Revised July 1995)
                  • Case

                  General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

                  By: John A. Quelch
                  Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
                  Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States
                  Related