Publications

06 Sep 2022
Blog Post

Student Spotlight: Summer Internships in Business & Environment

is a venture capital firm that invests in early-stage climate tech start-ups that reduce CO2 emissions by at least 2.5 Gt by 2050. The $110M fund focuses on early-stage companies commercializing novel technologies and innovating business... View Details

18 Jul 2019
Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

to 10 years. Michael Blanding is a writer based in the Boston area. [Image: metamorworks] Related Reading Distance Still Matters in Business, Despite the Internet Are You a Digital Manager? What’s Really Disrupting Business? It’s Not... View Details

Keywords: by Michael Blanding; Computer

Web

Harvard Environmental Centers - Business & Environment

that address all aspects of the climate crisis. Digital, Data, and Design Institute at Harvard - Climate and Sustainability Impact Lab The mission of the lab is to advance our understanding of how digital transformation and the use of... View Details

15 May 2017
Sharpening Your Skills

The Promises and Limitations of Big Data

services firms are using digital information about their customers to offer them a whole new range of customized products under the category of fintech. Cities are using data from Google Street View to guide economic development. And... View Details

Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health

02 Apr 2019
First Look

New Research and Ideas, April 2, 2019

are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address... View Details

Keywords: Dina Gerdeman

20 Aug 2014
Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

In 2009, technology researchers at Forrester published a report entitled We Are All Media Companies Now, that looked at how publishing firms were dealing with the shift from a distribution paradigm to one based on consumption. By 2014,... View Details

Keywords: by John Deighton

March 2023
Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

the digital dream” began with the founding of Google, “the pioneer of surveillance capitalism,” during what can be characterized as a naïve global environment that allowed it to capture and organize much of the world’s information... View Details

Keywords: by James Heskett; Advertising; Consumer Products

Web

Judges - Alumni

Service2School, and various other education related causes. Industry Technology Verticals AdTech, E-Commerce, Telecoms, Media & Technology (TMT), Mobile Commerce, Digital... View Details

Web

A Chronicle of the China Trade. The Papers of Augustine Heard & Co., 1840-1877

personal perspectives of the life and trajectory of a nineteenth—century firm—a firm that prospered at the height of the China trade and met its decline with the advent of new technologies and the emergence of the Chinese as mainstream... View Details

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

digital age is a fertile area of his research. Luca is looking at rankings, expert evaluations, online consumer reviews, and quality disclosure laws to see how they work in market settings, and which are most important for consumers. To... View Details

Keywords: by Michael Blanding; Food & Beverage

01 Oct 2012
Research & Ideas

Better by the Bundle?

do even better." The Bmw Bundle Although it's difficult to determine without additional research, Kumar says a bundling strategy is likely to find success with a variety of products—especially where one piece of the bundle is produced at very low cost. View Details

Keywords: by Dina Gerdeman

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

should support their teammates in their personal development, no matter who they are or what their background. The Boston-based women’s technology company Ovia Health is the leading digital health platform... View Details

Keywords: by Ranjay Gulati

Web

The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Muray Photo Archives. olvwork490166 Alfred Cheney Johnston. A Study in Color, ca. 1934. olvwork490098 Color photography made its appearance in magazine advertising in the 1890s through the process of chromolithography. Advances in the View Details

01 Jun 1998
News

Simmons Family Endows Professorship

has received rave reviews from industry experts for its financial performance. It has built specialized lines of business in institutional investments, municipal finance, and small-business lending. A regional leader in technological... View Details

06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

makes the difference is what a company does with that information. Incumbents usually see the same technologies that entrants do. Because of their processes and values, however, incumbents predictably "cram" the View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

August 2020 (Revised June 2021)
Case

Skillz: Esports and Skill-Based Mobile Gaming

By: Andy Wu, David B. Yoffie and George Gonzalez

Founded in 2012, Skillz offered a platform for mobile app developers to monetize skill-based games via prized tournaments. Skillz had over 20,000 registered developers that had created thousands of Skillz-powered games played by over 30 million registered users... View Details

Keywords: Video Games; Mobile; Esports; Applications and Software; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Information Technology; Digital Platforms; United States