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  • All HBS Web  (4,839)
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  • All HBS Web  (4,839)
    • People  (6)
    • News  (709)
    • Research  (3,672)
    • Events  (43)
    • Multimedia  (20)
  • Faculty Publications  (2,588)
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  • August 2013
  • Teaching Note

Nutricia Middle East: Measuring Sales Force Effectiveness

By: F. Asis Martinez-Jerez
Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other... View Details
Keywords: Globalized Firms and Management; Customer Relationship Management; Commercialization; Management Practices and Processes; Salesforce Management; Nutrition; Performance Evaluation; Information Management; Health Industry; Africa; Middle East
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Martinez-Jerez, F. Asis. "Nutricia Middle East: Measuring Sales Force Effectiveness." Harvard Business School Teaching Note 114-011, August 2013.
  • January 2011
  • Case

A Slice of the Pie: Ruby Collins and Tenants in Common

By: John D. Macomber and Kristian Peterson
A securitized small real estate investment vehicle fails and the many individual owners have to decide how to manage or dispose of the asset. This case follows Ruby Collins, a small investor, through the logic of Section 1031 Like Kind Exchanges as well as the... View Details
Keywords: Financial Instruments; Investment; Risk Management; Ownership Stake; Partners and Partnerships; Valuation; Real Estate Industry
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Macomber, John D., and Kristian Peterson. "A Slice of the Pie: Ruby Collins and Tenants in Common." Harvard Business School Case 211-008, January 2011.
  • November 2008
  • Supplement

NEC Electronics (CW)

By: C. Fritz Foley, Robin Greenwood and James Quinn
Why do shares in NEC Electronics, a publicly listed subsidiary of Japan conglomerate NEC trade at a discount to their fundamental value? Can Perry Capital, a U.S. hedge fund, restructure this subsidiary and generate significant returns? This case provides students with... View Details
Keywords: Business Conglomerates; Business Subsidiaries; Restructuring; Decisions; Investment Return; Investment Funds; Price; Ownership; Agency Theory; Business and Shareholder Relations; Value Creation; Electronics Industry; Japan; United States
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Foley, C. Fritz, Robin Greenwood, and James Quinn. "NEC Electronics (CW)." Harvard Business School Spreadsheet Supplement 209-711, November 2008.
  • May 2004
  • Article

The Case for International Coordination of Electricity Regulation: Evidence from the Measurement of Efficiency in South America

A decade of experience has shown that monitoring the performance of public and private monopolies is the hardest part of electricity sector reform in South America—because operators control most of the information needed for effective regulation. South American... View Details
Keywords: Information; Mathematical Methods; Monopoly; Globalization; Energy Sources; Energy Industry; South America
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Ruzzier, Christian Alejandro, A. Estache, and M. Rossi. "The Case for International Coordination of Electricity Regulation: Evidence from the Measurement of Efficiency in South America." Journal of Regulatory Economics 25, no. 3 (May 2004): 271–295.
  • April 2006
  • Case

Nutricia Middle East: Measuring Sales Force Effectiveness

Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other... View Details
Keywords: Management Teams; Salesforce Management; Customer Relationship Management; Emerging Markets; Nutrition; Performance Effectiveness; Business Strategy; Commercialization; Health Industry; Middle East; Africa
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Martinez-Jerez, Francisco de Asis, and Rachel Sha. "Nutricia Middle East: Measuring Sales Force Effectiveness." Harvard Business School Case 106-063, April 2006.
  • 10 Sep 2014
  • News

“An Economy Doing Half Its Job”

  • 2023
  • Working Paper

The Political Economy of a 'Miracle Cure': The Case of Nebulized Ibuprofen and Its Diffusion in Argentina

By: Sebastian Calónico, Rafael Di Tella and Juan Cruz Lopez Del Valle
We document the diffusion of nebulized ibuprofen in Argentina as a treatment for COVID-19. As the pandemic spread, this clinically unsupported drug reached thousands of patients, even some seriously ill, despite warnings by the regulator and medical societies. Detailed... View Details
Keywords: COVID-19; Health Care and Treatment; Health Pandemics; Adoption; Behavior; Governing Rules, Regulations, and Reforms; Learning
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Calónico, Sebastian, Rafael Di Tella, and Juan Cruz Lopez Del Valle. "The Political Economy of a 'Miracle Cure': The Case of Nebulized Ibuprofen and Its Diffusion in Argentina." NBER Working Paper Series, No. 31781, October 2023.
  • Web

Health & Safety Protocols

What to Expect When Coming to Campus Last updated: 13 APR 2023 The health, safety, and well-being of our entire HBS community remain our top priority. We continue to monitor health and safety protocols as provided by the U.S. Centers for Disease View Details
  • Web

Help - Alumni

you fine control over the types of messages you'd like to receive from classmates and other alumni. With this service, you are able to opt out of or opt into categories of message purposes that will guide the nature of emails you receive... View Details
  • 16 May 2023
  • HBS Case

How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

company set up financial literacy workshops and tied dividends to ongoing financial performance. What makes an ownership mindset? But the payout seemed far off for many, and previous private equity promises had been cheap. Stavros and Bangert wrung their hands over... View Details
Keywords: by Avery Forman
  • Web

Accounting & Management - Faculty & Research

segment largely overlooked by other platforms. As the company grew, it expanded into the mass market and developed a network of subsidiaries to support its core focus on food delivery. The most prominent of these was Logi, its in-house logistics arm, which gave Jahez... View Details
  • 26 Mar 2024
  • Research & Ideas

How Humans Outshine AI in Adapting to Change

that required increasingly more flexible self-orienting. Like a simplified version of a four-player scenario of the classic video game Mario Kart, each game included four “possible selves,” which were indicated by red squares. Yet, only one avatar (also known as the... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 2012
  • Working Paper

Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details
Keywords: Advertising; Service Delivery; Competition; Conflict of Interests; Policy; Practice; Advertising Industry; United States
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Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Marketing Science Institute Report, No. 12-104, May 2012.
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

million. “You have to be more proactive and control the acquisition process, which word-of-mouth does not allow for.” That’s where digital marketing can help, allowing companies to target specific customers through search ads or social... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • 23 Jun 2023
  • HBS Case

This Company Lets Employees Take Charge—Even with Life and Death Decisions

ideas, bring them together, and send out the best ones, while still trying to ensure that there is no layer of management to take control away from the nurses,” Bernstein says. Technology (BuurtzorgWeb) serves as the main way nurses... View Details
Keywords: by Annelena Lobb; Health
  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

The issue of control is examined, as is the related question of the "stickiness" of knowledge within large international firms. The discussion draws on a case study of the Anglo-Dutch consumer goods manufacturer Unilever, which... View Details
Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
  • November 2021 (Revised April 2022)
  • Case

EbonyLife Media (A)

By: Andy Wu, Feng Zhu, Pippa Tubman Armerding and Wale Lawal
Founded by Mosunmola “Mo” Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria’s biggest films and TV shows. The company began as a television channel on the Africa-wide direct broadcast... View Details
Keywords: Entrepreneurship; Mission and Purpose; Growth and Development Strategy; Digital Platforms; Consumer Behavior; Media and Broadcasting Industry; Nigeria; Africa
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Wu, Andy, Feng Zhu, Pippa Tubman Armerding, and Wale Lawal. "EbonyLife Media (A)." Harvard Business School Case 722-372, November 2021. (Revised April 2022.)
  • October 2021
  • Article

Changing Gambling Behavior through Experiential Learning

By: Shawn A. Cole, Martin Abel and Bilal Zia
This paper tests experiential learning as a debiasing tool to reduce gambling in South Africa, through a randomized field experiment. The study implements a simple, interactive game that simulates the odds of winning the national lottery through dice rolling.... View Details
Keywords: Debiasing; Experiential Learning; Behavioral Economics; Financial Education; Learning; Games, Gaming, and Gambling; Behavior; Decision Making
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Cole, Shawn A., Martin Abel, and Bilal Zia. "Changing Gambling Behavior through Experiential Learning." World Bank Economic Review 35, no. 3 (October 2021): 745–763.
  • February 2021
  • Article

Trust and Disintermediation: Evidence from an Online Freelance Marketplace

By: Grace Gu and Feng Zhu
As an intermediary improves trust between the two sides of its market to facilitate matching and transactions, it faces an increased risk of disintermediation: with sufficient trust, the two sides may circumvent the intermediary to avoid the intermediary’s fees. In... View Details
Keywords: Disintermediation; Intermediaries; Online Marketplace; Platform Strategy; Trust; Marketplace Matching; Digital Platforms
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Gu, Grace, and Feng Zhu. "Trust and Disintermediation: Evidence from an Online Freelance Marketplace." Management Science 67, no. 2 (February 2021): 794–807.
  • September 2013 (Revised November 2013)
  • Case

Qatar: Energy for Development

By: Aldo Musacchio, Colin Donovan, Samir Mikati, Rami Sarafa and Abdulla AlMisnad
Despite being the richest country in the world on a per capita basis, for analysts Qatar belongs in the group of emerging markets considered "frontier markets." This case analyzes the strengths and weaknesses of the development strategy of this small country as set... View Details
Keywords: Frontier Markets; State-owned Enterprises; State Capitalism; Sovereign Wealth Funds; Economic Development; Sovereign Finance; State Ownership; Development Economics; Energy Industry; Middle East; Qatar
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Musacchio, Aldo, Colin Donovan, Samir Mikati, Rami Sarafa, and Abdulla AlMisnad. "Qatar: Energy for Development." Harvard Business School Case 714-003, September 2013. (Revised November 2013.)
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