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  • January 2024 (Revised May 2024)
  • Case

Uncle Nearest: Creating a Legacy

By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone
Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details
Keywords: Advertising; Business Startups; Customer Focus and Relationships; Decisions; Forecasting and Prediction; Age; Ethnicity; Gender; Entrepreneurship; Working Capital; Innovation Leadership; Innovation Strategy; Intellectual Property; Trademarks; Leadership Style; Growth and Development; Growth and Development Strategy; Product Marketing; Product Launch; Marketing Strategy; Mission and Purpose; Organizational Culture; Private Ownership; Performance Effectiveness; Strategic Planning; Problems and Challenges; Prejudice and Bias; Social Issues; Competition; Competitive Strategy; Expansion; Entrepreneurial Finance; Food and Beverage Industry; Tourism Industry; United States; Tennessee; France
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  • March 2007 (Revised March 2009)
  • Case

Cherrypicks

By: William R. Kerr
Cherrypicks is a Hong Kong communications start-up approaching a large Korean mobile operator for a partnership to take the operator's products to markets outside of Korea. SK Telecom's (SKT) Ring Back Tones (RBT) product is a spectacular success in South Korea, but... View Details
Keywords: Business Model; Business Startups; Communication Strategy; Entrepreneurship; Partners and Partnerships; Communications Industry; China; Hong Kong; South Korea
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  • November 2004 (Revised February 2008)
  • Case

Jerry Rao: Diaspora and Entrepreneurship in the Global Economy

Focusing on one entrepreneur, Jerry Rao, this case examines the international career paths of Indian business professionals and engineers since the development of public policies beginning in the 1960s to attract them to developed countries like the United States.... View Details
Keywords: Business Startups; Diasporas; Entrepreneurship; Globalized Economies and Regions; Personal Development and Career; Opportunities; Information Technology Industry; India
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  • May 2024
  • Teaching Note

AI21 Labs in 2023: Strategy for Generative AI

By: David Yoffie
Teaching Note for HBS Case 724-383. The case has 3 important teaching purposes: First, what are the advantages and disadvantages of imitation? (e.g., Should AI21 imitate OpenAI with a chatbot?) Second, what are the advantages and disadvantages of keeping new technology... View Details
Keywords: AI; Generative Ai; Generative Models; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Business Model; Business Startups; Open Source Distribution; Competitive Advantage; Technology Industry; Israel
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  • Web

Courses by Faculty Unit - Course Catalog

3 Technologies that Will Change the World Shikhar Ghosh Spring 2026 Q3Q4 3.0 Avoiding Startup Failure DJ DiDonna Spring 2026 Q3Q4 3.0 B2B Sales and Distribution (also listed under Marketing) Lou Shipley Spring 2026 Q3 1.5 View Details
  • 30 Aug 2016
  • First Look

August 30, 2016

students about the global water crisis and the role of business in helping to resolve it. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316178-PDF-ENG Harvard Business School Case 516-106... View Details
Keywords: Carmen Nobel
  • July 2007 (Revised February 2010)
  • Case

Saffronart.com: Bidding for Success

By: Mukti Khaire and R. Daniel Wadhwani
Saffronart, a five-year-old online art auction company, leads the market for modern Indian art and now faces competitors in the market it created. Established in 2000 by the wife-and-husband team of Minal and Dinesh Vazirani, Saffronart.com is an innovative online... View Details
Keywords: Arts; Business Startups; Entrepreneurship; Auctions; Industry Growth; Competition; Online Technology; Fine Arts Industry; India
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  • 12 Sep 2023
  • Blog Post

Harvard Climate Entrepreneurs Circle: Taking Climate Solutions from Idea to Action, Faster

reason we structure these resources as on-demand and 1:1 is because most of the Climate Circle founders are far enough along in their startup journeys that the challenges they’re facing are unique and contextual. We get questions such as... View Details
  • 01 Sep 2023
  • News

Alumni and Faculty Books

meaning from our work; we bring meaning to our work.” Relating his extensive past in high-ranking executive roles, Rowan offers the reader the opportunity to ponder new perspectives and see business as a chance to serve God by... View Details
  • 22 Feb 2022
  • News

Breaking News

otherwise. We’ve gone through a decade of journalist entrepreneurs being able to get—or thinking they can get—philanthropic funding as a runway to get their startup going. As with other business models that... View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information
  • September 2010 (Revised November 2010)
  • Case

Ze-gen: Commercializing Clean Tech

By: Lynda M. Applegate, Kaitlyn Lyons and Scott Prozeller
The Ze-gen case covers the first five years in the life of a clean-tech start-up. Ze-gen had developed an innovative technology that converted solid waste into synthesis gas (called syngas). This technology was in testing at the company's pilot plant, built next to the... View Details
Keywords: Business Startups; Renewable Energy; Entrepreneurship; Financing and Loans; Environmental Sustainability; Commercialization; Green Technology Industry; New Bedford
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  • October 1999 (Revised February 2000)
  • Case

Steinway & Sons: Buying a Legend (A)

By: John T. Gourville and Joseph B. Lassiter III
It is 1995 and Steinway & Sons has just been purchased by two young entrepreneurs. For 140 years, Steinway has held the reputation for making the finest quality grand pianos in the world. The past 25 years have proven to be a challenge, however. First, the company has... View Details
Keywords: Business Startups; Decisions; Entrepreneurship; Globalization; Crisis Management; Brands and Branding; Marketing Strategy; Quality; Competitive Strategy; Manufacturing Industry; Japan; New York (state, US)
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  • April 2000 (Revised April 2004)
  • Case

TixToGo: Financing a Silicon Valley Start-up

Describes TixToGo, a Silicon Valley start-up company that offers online solutions to individuals and organizations that want to offer activities and/or collect registration fees for events over the Internet. A serial entrepreneur and his partner started the company in... View Details
Keywords: Business Model; Information Technology; Financing and Loans; Business Startups; Information Technology Industry; San Francisco
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  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

to organizations seeking to improve creativity and innovation. Researchers and businesses want to know what factors facilitate or inhibit creativity in a variety of organizational settings. Individual Creativity in the Workplace... View Details
Keywords: Dina Gerdeman
  • 07 Dec 2016
  • Blog Post

Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference

On Sunday November 6, over 350 people flocked to the Harvard Business School campus to attend the Marketing Innovation Conference. This year’s theme, “Marketing Reimagined”, drew a wide range of attendees from top marketing professionals... View Details
Keywords: Entertainment / Media / Sports
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

communications and sales strategy. As a new startup with constrained resources, the company knew its marketing decisions would make or break the new product. Purchase this case: https://hbsp.harvard.edu/product/518065-PDF-ENG Harvard... View Details
Keywords: by Sean Silverthorne
  • 01 Mar 2024
  • News

Come Sail Away

requisite startup hiccups. “We had no experience in the clothing industry, which is probably what gave us the hubris to try it at all,” says Sard. Their first run of size-small shirts fit like a large. When shirts didn’t arrive in time... View Details
Keywords: Julia Hanna; entrepreneurship; manufacturing; career path; Apparel Manufacturing; Manufacturing
  • July 2015
  • Case

Uncharted Play (A)

By: Shikhar Ghosh and Ali Huberlie
The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details
Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa
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  • 07 Apr 2015
  • News

Warrior Spirit

events will lure tourists to Singapore’s restaurants, hotels, and casinos. A primary barrier to ONE FC’s growth, according to Cui, is the difficulty of attracting and recruiting employees with the necessary levels of commitment and expertise. Going to work for a sports... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

case:https://cb.hbsp.harvard.edu/cbmp/product/217071-PDF-ENG Harvard Business School Case 817-114 Flatiron School In late 2016, the founders of Flatiron School, a startup offering 12-week coding bootcamps,... View Details
Keywords: Re: Multiple Faculty