Publications

July 2011
Teaching Note

Shanghai Diligence Law Firm (TN)

By: Robert G. Eccles and Penelope Rossano

Teaching Note for 409065. View Details

Keywords: Problems and Challenges; Opportunities; Brands and Branding; Competitive Strategy; Innovation and Invention; Compensation and Benefits; System; Talent and Talent Management; Legal Services Industry; Shanghai

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

of each segment is changing, and how the company's products and services address the needs of each segment. The product was developed by Gail McGovern, a professor of management practice, and John Quelch, the Senior Associate Dean and... View Details

Keywords: by Sean Silverthorne

Career Coach

Andrea Kimmel

banking prior to HBS and then led to consumer and retail brand marketing and finally to the start-up she began in the childcare industry in 2011 which she has grown to 2 locations and soon to be a franchise. Work Experience: Deutsche... View Details

Keywords: Education; Entrepreneurship; Investment Banking; Financial Services (All); Retail

December 2016 (Revised May 2018)
Case

Ebony Magazine

By: Steven Rogers and Derrick Jackson

For nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson... View Details

Web

Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog

major sports stadiums. We will continue to emphasize both empirical and theoretical perspectives to gain a grounded understanding of questions such as: Can companies manage the portfolio so that the different categories are complementary... View Details

31 Jan 2023
News

Female Founders' Dilemmas; UK Tech Startups

Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their startup journeys with guest moderator Sowmya Pelluru, director... View Details

Keywords: Margie Kelley

01 Apr 2002
News

HBS Press Books in Brief

Featuring all-star names in marketing such as Don Peppers, Martha Rogers, David Aaker, and Kevin Keller, this dynamic collection provides a diverse look at the field of marketing. From global branding to one-to-one marketing to View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2004
News

Getting Personal

is trying to manage different and multiple brand messages for different audiences, using the Internet and various other forms of distribution. What else about marketing conventional wisdom invites... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

December 2017
Case

Clover Food Lab in 2016

By: Lena G. Goldberg, Sonia Smith and Sandra Bahous

Ayr Muir, founder and CEO of Clover Food Lab, has grown his restaurant chain from a single food truck to 11 thriving stores but he has no interest in running a regional chain. His ambition is to change the way America eats and his goal is national expansion. As he... View Details

Keywords: Restaurant Industry; Food; Growth Management; Strategic Planning; Brands and Branding; Marketing Strategy; Innovation and Management; Customer Satisfaction; Small Business; Expansion; Decision Choices and Conditions; Food and Beverage Industry

March 1996 (Revised November 1997)
Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo

Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details

Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy