Publications

07 Jun 2011
First Look

First Look: June 7

Barriers to Environmental Action: Problems and Solutions Authors:Lisa L. Shu and Max Bazerman Publication:In Oxford Handbook of Business and the Environment. Oxford University Press, in press Abstract We... View Details

Keywords: Sean Silverthorne

19 Apr 2018
Blog Post

Policy, Practice, Leadership & Impact: Making a Difference with the HBS/HKS Joint Degree

three years thinking about how to best manage expectations and create more shared value between business and society. Unlimited possibilities and increasing the presence of Africa at HBS My interest in and View Details

April 1994 (Revised September 1994)
Case

KENETECH Corporation

By: William E. Fruhan Jr.

Involves a strategic decision about how fast to ramp up sales. Improvements in technology have driven down the cost of electric power generated from wind turbines to the point where they are competitive with fossil-fuel plants. KENETECH needs to raise equity capital to... View Details

Keywords: Renewable Energy; Borrowing and Debt; Equity; Initial Public Offering; Growth and Development Strategy; Market Entry and Exit; Going Public; Sales; Competition; Energy Industry

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12 Aug 2014
First Look

First Look: August 12

economics, in the sections that follow, we review three sets of possible interpretations for understanding the empirical facts related to the entry into, and persistence in, entrepreneurship. Differences in... View Details

Keywords: Sean Silverthorne

03 Aug 2010
First Look

First Look: August 3

study extends previous research on firm entry into new domains by examining heterogeneity in firms' feature-level entry choices. In addition, we contribute to work on dominant... View Details

Keywords: Martha Lagace

19 Dec 2006
First Look

First Look: December 19, 2006

other words, the incumbent must be willing to cannibalize its own brick-and-mortar business by charging a low online price. We also discuss some social welfare implications of retail online entry and the... View Details

Keywords: Sean Silverthorne

2017
Working Paper

Firm Selection and Corporate Cash Holdings

By: Juliane Begenau and Berardino Palazzo

Among stock market entrants, more firms over time are R&D intensive with initially lower profitability but higher growth potential. This sample-selection effect determines the secular trend in U.S. public firms’ cash holdings. A stylized firm industry model allows us... View Details

Keywords: Initial Public Offering; Market Entry and Exit; Supply and Industry; Research and Development

SSRN

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August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

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06 Jan 2003
What Do You Think?

China: The Next Big Market Opportunity or the Next Big Bubble?

opportunities and substantial returns on investment of the kind suggested by some are years, perhaps even decades, away. It will require not only caution but also a great deal of patience as barriers to... View Details

Keywords: by James Heskett

March 2007
Teaching Note

Latvia: Economic Strategy after EU Accession (TN)

By: Michael E. Porter and Christian H.M. Ketels

Teaching note to 707515. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Market Entry and Exit; Perspective; Opportunities; Retail Industry; Latvia; Russia; China; Germany; India

September 2014 (Revised September 2015)
Case

Doing Business in Morocco

By: Jill Avery, Tonia Junker and Daniela Beyersdorfer

This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details

Keywords: Emerging Market; Emerging Economies; Africa; Global Strategy; Operations Management; Development Economics; Geographic Scope; Globalization; Business History; Emerging Markets; Market Entry and Exit; Operations; Strategy; Auto Industry; Africa; Morocco

04 Aug 2008
Research & Ideas

How Female Stars Succeed in New Jobs

Street, for example, are taking steps to overcome some of the barriers for women that you have noticed? Or does it appear that women need to continue designing their own... View Details

Keywords: by Martha Lagace; Financial Services

July 2009 (Revised March 2010)
Case

Sotheby's & Christie's Inc.

By: Ramon Casadesus-Masanell and Catherine Jane Wise

The fine art auction business has remained a duopoly over its 250 year history. The industry is dominated by Sotheby's and Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this... View Details

Keywords: Arts; Business Model; Restructuring; Economics; Auctions; Market Entry and Exit; Duopoly and Oligopoly; Operations; Competition

04 Nov 2014
First Look

First Look: November 4

Publications November 2014 Centro de Estudios Espinosa Yglesias Los Buenos Tiempos Son Éstos: Los efectos de la incursión de la banca extranjera en México después de un siglo de crisis bancarias [These Are the Good Old Days: Foreign View Details

Keywords: Sean Silverthorne

August 2000 (Revised September 2005)
Case

Omnitel Pronto Italia

By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju

Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were... View Details

Keywords: Customer Satisfaction; Marketing Channels; Marketing Strategy; Product Positioning; Market Entry and Exit; Product Development; Sales; Competition; Segmentation; Value Creation; Telecommunications Industry; Italy

January 2011 (Revised May 2011)
Case

Paydiant

By: Jose B. Alvarez, Elizabeth C. Williamson and James Weber

Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to electronic payment methods such as credit cards and debit cards to make purchases.... View Details

Keywords: Entrepreneurship; Credit Cards; Product Marketing; Product Launch; Market Entry and Exit; Industry Structures; Business and Stakeholder Relations; Cooperation; Technology Adoption; Retail Industry

April 1993 (Revised June 1993)
Case

Bayerische Motoren Werke AG (BMW)

By: Robert J. Dolan

In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details

Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America

September 2000 (Revised September 2005)
Case

New Beetle, The

By: Rajiv Lal and Nilanjana R. Pal

Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details

Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States