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  • July–August 2021
  • Article

Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government

By: Ryan W. Buell, Ethan Porter and Michael I. Norton
Problem definition: As trust in government reaches historic lows, frustration with government performance approaches record highs. Academic/practical relevance: We propose that in co-productive settings like government services, peoples’ trust and... View Details
Keywords: Government Services; Behavioral Operations; Operational Transparency; Government Administration; Service Operations; Programs; Perception; Attitudes; Behavior; Trust
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Buell, Ryan W., Ethan Porter, and Michael I. Norton. "Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government." Manufacturing & Service Operations Management 23, no. 4 (July–August 2021): 781–802.
  • 27 Jun 2016
  • Research & Ideas

These Management Practices, Like Certain Technologies, Boost Company Performance

that allows companies to score themselves. For those interested in creating a more in-depth picture of their strengths and weaknesses, the website includes instructions for firms to run the complete survey across all levels of their... View Details
Keywords: by Michael Blanding
  • 11 Jan 2021
  • Research & Ideas

Is A/B Testing Effective? Evidence from 35,000 Startups

products... You make more changes overall, so [adopting A/B testing] doesn’t come at the cost of big ideas.” On average, firms that used A/B testing to select the best features for their websites had higher page views, along with visitors... View Details
Keywords: by Kristen Senz
  • 07 Apr 2023
  • Research & Ideas

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

investments, the researchers matched each crypto mention in their sample with daily price tickers from CoinGecko, a website that tracks crypto data, and then calculated returns over time periods from two to 90 days. The 35,569 tweets they... View Details
Keywords: by Kristen Senz
  • July 2019 (Revised May 2021)
  • Case

Acelerex

By: John R. Wells and Benjamin Weinstock
In early 2019, Randell Johnson, Founder and Chief Executive of Acelerex, was reflecting on the company’s first year of rapid growth and the challenges of scaling the business that lay ahead. Acelerex was riding the waves of change taking place in electrical power grids... View Details
Keywords: Energy; Energy Sources; Growth Management; Expansion; Global Strategy; Cash Flow; Energy Industry; Web Services Industry; Consulting Industry
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Wells, John R., and Benjamin Weinstock. "Acelerex." Harvard Business School Case 720-360, July 2019. (Revised May 2021.)
  • 2007
  • Text Book

Teaching the Moral Leader: A Literature-Based Leadership Course

By: Sandra J. Sucher

This book is a comprehensive, practical manual to help instructors integrate moral leadership in their own courses, drawing from the experience and resources of the Harvard Business School course "The Moral Leader," an MBA elective taken by thousands of HBS students... View Details

Keywords: Competency and Skills; Curriculum and Courses; Moral Sensibility; Body of Literature; Books; Leadership; Personal Development and Career
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Sucher, Sandra J. Teaching the Moral Leader: A Literature-Based Leadership Course. Routledge, 2007.
  • 08 Jul 2019
  • Research & Ideas

Are Paywalls Saving Newspapers?

Media outlets large and small have adopted digital paywalls to augment dramatic declines in print revenues, but given their negative effect on website traffic (and, in turn, online advertising), are paywalls an effective sales strategy? A... View Details
Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting
  • 24 Oct 2011
  • Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

more purchase decisions, websites must be concerned with the larger picture of all the factors that create trust between them and their users. "Reviews are one piece of the reputation puzzle, but a comprehensive reputation system... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 05 May 2020
  • Research & Ideas

China Tariffs and Coronavirus a Double Hit to American Retailers

websites of hundreds of online retailers to track how they change over time. “What is distinguishing about our paper is that we observe prices not only at the border, but we can also see the impact in retail prices,” Cavallo says.... View Details
Keywords: by Michael Blanding
  • 31 Jan 2023
  • Research & Ideas

It’s Not All About Pay: College Grads Want Jobs That ‘Change the World’

agencies, and compared prosocial and standard job postings with the same skill requirements—some 27,000 of them. To test the veracity of their work, the authors cross-referenced employee reviews from the website Glassdoor. They also... View Details
Keywords: by Rachel Layne
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

reshaping competition? Marco Iansiti: For the first time in many years, there’s a fundamentally different way of solving the problem of meeting a customer’s needs. Airbnb is a classic example. If I want a room to spend the night, I can go on either the Marriott View Details
Keywords: by Dina Gerdeman
  • 21 Jul 2022
  • Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

boom. Retail investors—who buy shares directly through websites like Robinhood rather than investment firms or employer-sponsored plans—snapped up stocks that appeared to have poorer prospects under traditional metrics. Remember the... View Details
Keywords: by Rachel Layne; Financial Services
  • 26 Jul 2022
  • Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

There’s a saying in hospitality: The customer is always right. In fact, customers might be more influential than ever, according to a study of online restaurant reviews. Yelp, the website where consumers share their service experiences,... View Details
Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

everyone. Click to watch. This past year, when it came time for students in the FIELD course to perform market research in advance of their trip overseas, Avery and Norton urged them to look for their own extreme consumers in order to obtain out-of-the-ordinary... View Details
Keywords: by Michael Blanding
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

Porsche person wouldn't do that because that shows a lack of respect to the car.' " Method #2—The "Not Real" Strategy: Derogating the legitimacy of the brand extension product itself. Porsche claims on its website that... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 17 Aug 2009
  • Research & Ideas

Quantifying the Economic Impact of the Internet

brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the easy connections they... View Details
Keywords: by John Quelch; Advertising; Publishing
  • 11 Apr 2011
  • Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

course, Eisenmann teaches cases on cloud storage company Dropbox and the social search service Aardvark. Both firms' founders were early practitioners of the lean startup method. The Dropbox team initially announced a bare-bones version of its service on the View Details
Keywords: by Carmen Nobel; Technology; Computer
  • 04 Dec 2019
  • Book

Creating the Experimentation Organization

When customers log onto Booking.com—the world’s largest online accommodations platform—they might naturally assume they are seeing the same website as every other customer logged on at the same time. In fact, Booking is running... View Details
Keywords: by Michael Blanding
  • 21 Oct 2015
  • Research & Ideas

How to Predict if a New Business Idea is Any Good

In 2008, entrepreneur Brian Chesky and his two San Francisco roommates made the rounds of Silicon Valley VC firms with what they thought was a great idea: a website and mobile app that would allow homeowners to open their homes to... View Details
Keywords: by Michael Blanding; Accommodations; Financial Services
  • 11 Jul 2019
  • Sharpening Your Skills

Deconstructing 'Customer Experience'

evolved to the concept of the “customer experience,” essentially the ability to capture customer loyalty and promote evangelism by offering top-notch service and a delightful experience at every interaction, from browsing products on a retailer's View Details
Keywords: by Sean Silverthorne; Retail; Service
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