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  • TeachingInterests

Field Global Immersion

By: Archie L. Jones

The FIELD Global Immersion (FGI) is a semester-long first-year (RC) MBA course. The course is a capstone of sorts, and it requires students to build on learnings from their first-year courses and apply them to real-world business problems. At the beginning of... View Details

  • Video

Varsha Rao - Making A Difference

  • 13 Mar 2018
  • News

Manufacturing a Renaissance in the Deep South

  • 02 May 2014
  • Video

Busbud: 2014 Alumni New Venture Competition Best Investment

  • 24 Jan 2012
  • First Look

First Look: Jan. 24

legal and business issues versus his desire to land the key customer. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/812050-PDF-ENG Grand Circle Travel: Where Risk Comes with the Territory Herman B. LeonardHarvard Business School Case 311-105 A worldwide... View Details
Keywords: Sean Silverthorne
  • 2013
  • Other Unpublished Work

Comments on Commitments in AT.39740 — Google

By: Benjamin Edelman and Zhenyu Lai
We evaluate Google's proposed Commitments in light of our research on the effects of Google Flight Search on traffic to competing online travel agencies. View Details
Keywords: Competition; Regulation; Google; Bias; Law; Internet; Search Technology; Technology Networks; European Union
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  • June 2015 (Revised January 2017)
  • Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Travel Industry; Travel Industry; Travel Industry; Europe; France
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  • 09 Mar 2018
  • News

Karen Mills: Zero In By Walking Around

  • May 2021 (Revised August 2021)
  • Case

Airbnb During the Pandemic: Stakeholder Capitalism Faces a Critical Test

By: Benjamin C. Esty and Allison Ciechanover
As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details
Keywords: COVID-19 Pandemic; Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Digital Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Cross-Cultural and Cross-Border Issues; Travel Industry; Travel Industry; Travel Industry; United States
Related
  • 03 Nov 2013
  • News

Innovation Imperative: Change Everything

  • January 2003 (Revised July 2006)
  • Exercise

Travelexis.com Role for Robin Knight from TravelPlanner.com

By: Kathleen L. McGinn and Nicole Nasser
Two fictional travel companies, SCOUT and TravelPlanner, engage in competitive bidding to acquire a third party, Travelexis. This exercise consists of three roles, one representative from each of the three companies. It is based on the actual negotiations between... View Details
Keywords: Negotiation; Bids and Bidding; Acquisition; Travel Industry
Related
  • 12 Jan 2015
  • News

Harvard Business School Dean Nitin Nohria Visits Asia

  • 14 Jul 2021
  • Blog Post

From Colombia to the District of Columbia: Making an Impact with Paulina Llano (MBA 2022)

Paulina Llano (MBA 2022) has traveled the world for education and business, but Cali, Colombia will always be home. In fact, it has been her family’s home for the past 300 years, so the city, and the country as a whole, are deeply... View Details
Keywords: Health Care
  • 08 Oct 2015
  • Video

Global Immersion Locations Revealed

    Julio Werthein

    Keywords: Diversified
    • 10 Oct 2018
    • Video

    FIELD Global Immersion Locations Revealed

    • 20 Feb 2020
    • News

    Productive Innovation: Building a Culture of Experimentation

    • January 2003 (Revised July 2006)
    • Exercise

    Travelexis.com Role for Jackie Hoff from Travelexis.com

    By: Kathleen L. McGinn and Nicole Nasser
    Two fictional travel companies, SCOUT and TravelPlanner, engage in competitive bidding to acquire a third party, Travelexis. This exercise consists of three roles, one representative from each of the three companies. It is based on the actual negotiations between... View Details
    Keywords: Negotiation; Bids and Bidding; Acquisition; Travel Industry
    Related
    • January 2003 (Revised July 2006)
    • Exercise

    Travelexis.com Role for Pat Young from SCOUT

    By: Kathleen L. McGinn and Nicole Nasser
    Two fictional travel companies, SCOUT and TravelPlanner, engage in competitive bidding to acquire a third party, Travelexis. This exercise is consists of three roles, one representative from each of the three companies. It is based on the actual negotiations between... View Details
    Keywords: Negotiation; Bids and Bidding; Acquisition; Travel Industry
    Related
    • April 2005 (Revised June 2005)
    • Compilation

    Boeing 787: The Dreamliner

    By: Richard L. Nolan and Suresh Kotha
    Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business... View Details
    Keywords: Competitive Strategy; Risk Management; Organizational Change and Adaptation; Air Transportation Industry; Manufacturing Industry; United States
    Related