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  • December 2013 (Revised March 2016)
  • Case

Managing Online Reviews on TripAdvisor

By: Thales Teixeira and Leora Kornfeld
In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details
Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Travel Industry; Travel Industry
Related
  • Teaching Interest

Field Global Immerson

By: Martin A. Sinozich

The FIELD Global Immersion (FGI) is a semester-long first-year (RC) MBA course. The course is a capstone of sorts, and it requires students to build on learnings from their first-year courses and apply them to real-world business problems. At the beginning of the... View Details

  • 09 Mar 2018
  • News

Karen Mills: Zero In By Walking Around

  • 13 Mar 2018
  • News

Manufacturing a Renaissance in the Deep South

  • 22 May 2015
  • News

Children's Hospital set to expand

  • Profile

Lisa Cousins

Why was earning your MBA at HBS important to you? I grew up in a very small town – you could call it “the middle of nowhere” – and have always been a bit of a dreamer, with aspirations to be a leader in the travel industry from a very... View Details
Keywords: Services; Entertainment / Media
  • 27 Jan 2022
  • HBS Seminar

Hamsa Bastani, Wharton

  • May 2021 (Revised August 2021)
  • Case

Airbnb During the Pandemic: Stakeholder Capitalism Faces a Critical Test

By: Benjamin C. Esty and Allison Ciechanover
As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details
Keywords: COVID-19 Pandemic; Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Digital Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Cross-Cultural and Cross-Border Issues; Travel Industry; Travel Industry; Travel Industry; United States
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  • 10 Oct 2018
  • Video

FIELD Global Immersion Locations Revealed

  • 03 Nov 2013
  • News

Innovation Imperative: Change Everything

  • 2013
  • Other Unpublished Work

Comments on Commitments in AT.39740 — Google

By: Benjamin Edelman and Zhenyu Lai
We evaluate Google's proposed Commitments in light of our research on the effects of Google Flight Search on traffic to competing online travel agencies. View Details
Keywords: Competition; Regulation; Google; Bias; Law; Internet; Search Technology; Technology Networks; European Union
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  • 08 Oct 2015
  • Video

Global Immersion Locations Revealed

  • January 2003 (Revised July 2006)
  • Exercise

Travelexis.com Role for Jackie Hoff from Travelexis.com

By: Kathleen L. McGinn and Nicole Nasser
Two fictional travel companies, SCOUT and TravelPlanner, engage in competitive bidding to acquire a third party, Travelexis. This exercise consists of three roles, one representative from each of the three companies. It is based on the actual negotiations between... View Details
Keywords: Negotiation; Bids and Bidding; Acquisition; Travel Industry
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  • January 2003 (Revised July 2006)
  • Exercise

Travelexis.com Role for Pat Young from SCOUT

By: Kathleen L. McGinn and Nicole Nasser
Two fictional travel companies, SCOUT and TravelPlanner, engage in competitive bidding to acquire a third party, Travelexis. This exercise is consists of three roles, one representative from each of the three companies. It is based on the actual negotiations between... View Details
Keywords: Negotiation; Bids and Bidding; Acquisition; Travel Industry
Related
  • January 2003 (Revised July 2006)
  • Exercise

Travelexis.com Role for Robin Knight from TravelPlanner.com

By: Kathleen L. McGinn and Nicole Nasser
Two fictional travel companies, SCOUT and TravelPlanner, engage in competitive bidding to acquire a third party, Travelexis. This exercise consists of three roles, one representative from each of the three companies. It is based on the actual negotiations between... View Details
Keywords: Negotiation; Bids and Bidding; Acquisition; Travel Industry
Related
  • 12 Jan 2015
  • News

Harvard Business School Dean Nitin Nohria Visits Asia

  • 14 Jul 2021
  • Blog Post

From Colombia to the District of Columbia: Making an Impact with Paulina Llano (MBA 2022)

Paulina Llano (MBA 2022) has traveled the world for education and business, but Cali, Colombia will always be home. In fact, it has been her family’s home for the past 300 years, so the city, and the country as a whole, are deeply... View Details
Keywords: Health Care
  • 20 Feb 2020
  • News

Productive Innovation: Building a Culture of Experimentation

  • April 2005 (Revised June 2005)
  • Compilation

Boeing 787: The Dreamliner

By: Richard L. Nolan and Suresh Kotha
Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business... View Details
Keywords: Competitive Strategy; Risk Management; Organizational Change and Adaptation; Air Transportation Industry; Manufacturing Industry; United States
Related

    Julio Werthein

    Keywords: Diversified