Publications

January 2004
Article

Corporate Venturing: The Origins of Unilever's Pregnancy Test

By: Geoffrey Jones and Alison Kraft

The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details

Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain

12 Dec 2023
Research & Ideas

COVID Tested Global Supply Chains. Here’s How They’ve Adapted

Global supply chains took some heat during the COVID-19 pandemic, with consumers waiting months for goods and politicians wringing their hands over trade policy. “Reshoring” is one of the hottest new corporate buzzwords, as many companies look to move some... View Details

Keywords: by Scott Van Voorhis

1987
Working Paper

Tests of Excess Forecast Volatility in the Foreign Exchange and Stock Markets

By: K. A. Froot

Simple regression tests that have power against the alternatives that asset prices and expected future asset returns are excessively volatile are developed and performed for the foreign exchange and stock markets. These tests have a number of advantages over... View Details

Keywords: Risk Aversion; Risk; International Investing; International Finance; Risk and Uncertainty; Asset Pricing; Financial Markets; Investment; Behavioral Finance; Volatility

October 1991 (Revised September 1994)
Case

GenRad, Inc.--1990 (A): At a Crossroads in Electronic Test

By: Benson P. Shapiro and Raphael R. Carty

January 2004 (Revised June 2004)
Case

Citigroup 2003: Testing the Limits of Convergence (A)

By: Lynda M. Applegate

Examines Citigroup's strategic transition and highlights issues that its newly announced CEO Charles Prince will face as he assumes leadership of this global financial corporation upon the retirement of its charismatic CEO, Sandy Weill. View Details

Keywords: Business Model; Globalized Firms and Management; Management Succession; Transformation; Banks and Banking; Banking Industry; Financial Services Industry

01 May 2020
News

Use Tested Techniques To Help Optimize Your Performance

September 2012 (Revised December 2013)
Case

Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)

By: Juan Alcacer and Kerry Herman

In mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites include locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to... View Details

Keywords: Strategic Positioning; Location Choices; Location Strategies; Technology; Geographic Location; Global Strategy; Information Technology; Strategy; Technology Industry; United States; China; India; Thailand; Viet Nam

Purchase

July 1999
Background Note

Note on Statistical Tests for a Randomized Matched Pair Experimental Design, A

By: Alvin J. Silk

Concerns understanding the conditions under which an experimental design that employs matching and randomization may result in gains in precision as compared to a design that utilizes randomization and independent samples--i.e., no matching. An empirical example is... View Details

Keywords: Marketing; Performance Efficiency; Mathematical Methods

March 2014 (Revised April 2014)
Teaching Note

23andMe: Genetic Testing for Consumers (A) and (B)

By: John A. Quelch

Purchase

11 Aug 2009
News

A runaway deficit may soon test Obama's luck

18 Aug 2020
News

Testing New Contact Tracing Approaches in a Pandemic

March 2020 (Revised April 2020)
Case

Dexai Prepares to Put 'Alfred' to the Test

By: Lena G. Goldberg, Michael S. Kaufman and Joseph A. Paul

04 Mar 2016
News

"The Ultimate Test of Passion, Determination and Persistence"

Keywords: Retail Trade

December 2013 (Revised September 2017)
Case

Atlanta Schools: Measures to Improve Performance

By: Robert Simons and Natalie Kindred

The widespread cheating scandal that rocked the Atlanta public school system in 2010 and 2011 illustrates how high-stakes performance pressure, without sufficient risk controls, can drive dangerous behavior. After becoming superintendent of the low-income and... View Details

Purchase

March 16, 2021
Article

From Driverless Dilemmas to More Practical Commonsense Tests for Automated Vehicles

By: Julian De Freitas, Andrea Censi, Bryant Walker Smith, Luigi Di Lillo, Sam E. Anthony and Emilio Frazzoli

For the first time in history, automated vehicles (AVs) are being deployed in populated environments. This unprecedented transformation of our everyday lives demands a significant undertaking: endowing complex autonomous systems with ethically acceptable behavior. We... View Details

Keywords: Automated Driving; Public Health; Artificial Intelligence; Transportation; Health; Ethics; Policy; AI and Machine Learning

15 Aug 2024
Op-Ed

Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience

team. They will be responsible for designing and maintaining the business continuity and disaster recovery management plan, ensuring a robust and effective response to potential disasters. Process: Maintaining the plan iteratively and conducting View Details

Keywords: by Hise Gibson and Anita Lynch

13 Dec 2019
Blog Post

All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell

was finally ready to start EverlyWell a few years later, her education at HBS allowed her to jumpstart the company. Everlywell is a health and wellness company that provides at-home lab testing kits and digital results. The company offers... View Details

12 Oct 2018
Conference Presentation

Testing and Evaluation Phase for the CH-47F Block II

By: Hise O. Gibson, T. Davis, S. Quillen, S. Washle and M. Bernadino

Article

Tabulated Nonsense? Testing the Validity of the Ethnographic Atlas

By: Duman Bahrami-Rad, Anke Becker and Joseph Henrich

The Ethnographic Atlas (Murdock, 1967), an anthropological database, is widely used across the social sciences. The Atlas is a quantified and discretely categorized collection of information gleaned from ethnographies covering more than 1200... View Details

Keywords: Ethnographic Atlas; Validation; Culture; Economic Anthropology