social media - Publications - Faculty & Research

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Marketing - Faculty & Research

and interactive marketing, sales management and return on marketing investment. Some of our faculty specializes in specific industries such as retailing, agribusiness, social enterprise, media, arts and... View Details

08 Dec 2022
HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

Starbucks, Coca-Cola, and other corporations to quit serving the country. Eventually, the hashtag #BoycottNestle began trending on social media, as activists supported a boycott of the company for delaying... View Details

Keywords: by Michael Blanding; Consumer Products

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

integrated social media. Eventually, Etsy fostered an ecosystem of more than 150 third-party apps and tools to empower and support the sellers. Shifting from supply to demand As these platforms began acquiring new customers using digital... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

11 Dec 2023
Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

social media. “In any organization, you want to make the moral and material coexist.” In a recent paper, Lakshmi Ramarajan, associate professor of business administration at Harvard Business School, and Erin Reid, a professor at McMaster... View Details

Keywords: by Scott Van Voorhis

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Organizational Behavior - Faculty & Research

Case 426-008, July 2025. Mother’s Home: Eradicating Social Orphancy in Kazakhstan By: Boris Groysberg and Annelena Lobb July 2025 | Case | Faculty Research Mother’s Home International Foundation, a Kazakhstani foundation, had reduced the... View Details

17 May 2011
First Look

First Look: May 17

world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the complex, consultative buying process. However, with the rise of social... View Details

Keywords: Sean Silverthorne

2002
Book

Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

By: Rakesh Khurana

Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details

Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy

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21 Sep 2016
HBS Seminar

Catherine Tucker, MIT Sloan School of Management

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

typical celebrity cover girl, her social media posts compel thousands of customers to purchase the products she recommends. Alessia Vettese New research shows that “influencers” like Hughes are changing the face of the beauty industry,... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

06 Jun 2011
Research & Ideas

Why Leaders Lose Their Way

unblemished reputations for such ephemeral gains? Do they think they won't get caught or believe their elevated status puts them above the law? Was this the first time they did something inappropriate, or have they been on the slippery slope for years? In these ongoing... View Details

Keywords: by Bill George

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

Customers demand more value and innovation than ever before, but they’re not always willing to pay more for that product or service. In fact, thanks to social media, dissatisfied customers can amplify their... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

Web

Podcast - Business & Environment

impact investing is agriculture is helping smallholder farmers build climate resilience. Jacqueline shares insights from two decades of investing in poverty alleviation that includes climate resilience and adaptation social enterprises... View Details

15 Aug 2011
Research & Ideas

A New Model for Business: The Museum

World Wide Web. "Of course it's true that Facebook became popular because it's really good at helping friends connect," Weaver says. "But I think a big chunk of the value of Facebook has little to do with social View Details

Keywords: by Carmen Nobel

04 Sep 2001
Research & Ideas

Is Government Just Stupid? How Bad Decisions Are Made

choice without government interference. If elected, I will do everything possible to guarantee that there will be no real reduction in Social Security or Medicare spending. If elected, I will do everything possible to protect our natural... View Details

Keywords: by Max H. Bazerman, Jonathan Baron & Katherine Shonk

Web

About - Race, Gender & Equity

event coordination, content development for publications and social media, web maintenance, and data management. Ethi also has experience supporting the MBA curriculum, coordinating faculty projects, and... View Details

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Founders & Investors - Entrepreneurship

Elenor Mak Keaton Row MBA 2007 Michael Maples FLOODGATE MBA 1994 Sava Marinkovich mySkin MBA 2003 Gregory Marsh onefinestay MBA 2006 Michael Martin RapidSOS MBA 2015 Donald Mathis Kinetic Social MBA 1998 Aleem Mawani Streak.com MBA 2011... View Details

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About - Business & Environment

Environment Initiative. She manages core activities of the BEI and collaborates with other departments to leverage HBS resources, promote the initiative's mission, and improve processes. Her duties include project management, event coordination, content development for... View Details

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Policies, Rules & Guidelines | About

marketing automation, personalization, predictive analysis, generative AI, social media, and more. New uses are emerging every day. MBA Student Handbook The Student Handbook provides students with the... View Details

01 Jun 2024
News

In My Humble Opinion: Career Change

When Wakana Tanaka (MBA 2003) was 13 years old, her father’s new job took the family from their home in Tokyo to Jakarta. It was a big change, not just geographically but also culturally. Tanaka enrolled in an international school where she was encouraged to have her... View Details

Keywords: Michelle Cassidy; recruitment; demographics; Japan

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Entrepreneurship - Faculty & Research

what we have learned so far about the potential and limits of microfinance and how insights from research and practice can help inform the industry's current products, policies and future developments. Initiatives & Projects The Arthur Rock Center for Entrepreneurship... View Details

Publications