social media - Publications - Faculty & Research

08 Dec 2022
HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

Starbucks, Coca-Cola, and other corporations to quit serving the country. Eventually, the hashtag #BoycottNestle began trending on social media, as activists supported a boycott of the company for delaying... View Details

Keywords: by Michael Blanding; Consumer Products

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

typical celebrity cover girl, her social media posts compel thousands of customers to purchase the products she recommends. Alessia Vettese New research shows that “influencers” like Hughes are changing the face of the beauty industry,... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

2002
Book

Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

By: Rakesh Khurana

Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details

Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy

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Named Fellowship Funds - Alumni

sustainable business, social enterprise, or reforestation, including members of the student-led HBS Energy and Environment Club and the Social Enterprise Club. Asian-American Business Association Fellowship... View Details

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

Customers demand more value and innovation than ever before, but they’re not always willing to pay more for that product or service. In fact, thanks to social media, dissatisfied customers can amplify their... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

17 May 2011
First Look

First Look: May 17

world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the complex, consultative buying process. However, with the rise of social... View Details

Keywords: Sean Silverthorne

21 Sep 2016
HBS Seminar

Catherine Tucker, MIT Sloan School of Management

Web

Podcast - Business & Environment

over three decades at the intersection of media, business and climate, Joel also offers valuable advice for those who are looking to make impact in climate. Sam Read, Sustainable Entertainment Alliance 25 SEP 2024 | Climate Rising This... View Details

06 Jun 2011
Research & Ideas

Why Leaders Lose Their Way

unblemished reputations for such ephemeral gains? Do they think they won't get caught or believe their elevated status puts them above the law? Was this the first time they did something inappropriate, or have they been on the slippery slope for years? In these ongoing... View Details

Keywords: by Bill George

15 Aug 2011
Research & Ideas

A New Model for Business: The Museum

World Wide Web. "Of course it's true that Facebook became popular because it's really good at helping friends connect," Weaver says. "But I think a big chunk of the value of Facebook has little to do with social View Details

Keywords: by Carmen Nobel

04 Sep 2001
Research & Ideas

Is Government Just Stupid? How Bad Decisions Are Made

choice without government interference. If elected, I will do everything possible to guarantee that there will be no real reduction in Social Security or Medicare spending. If elected, I will do everything possible to protect our natural... View Details

Keywords: by Max H. Bazerman, Jonathan Baron & Katherine Shonk

01 Jun 2024
News

In My Humble Opinion: Career Change

When Wakana Tanaka (MBA 2003) was 13 years old, her father’s new job took the family from their home in Tokyo to Jakarta. It was a big change, not just geographically but also culturally. Tanaka enrolled in an international school where she was encouraged to have her... View Details

Keywords: Michelle Cassidy; recruitment; demographics; Japan

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About - Race, Gender & Equity

improve processes. Her duties include project management, event coordination, content development for publications and social media, web maintenance, and data management. Ethi also has experience supporting... View Details

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About - Business & Environment

promote the initiative's mission, and improve processes. Her duties include project management, event coordination, content development for publications and social media, web maintenance, and data... View Details

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Founders & Investors - Entrepreneurship

Elenor Mak Keaton Row MBA 2007 Michael Maples FLOODGATE MBA 1994 Sava Marinkovich mySkin MBA 2003 Gregory Marsh onefinestay MBA 2006 Michael Martin RapidSOS MBA 2015 Donald Mathis Kinetic Social MBA 1998 Aleem Mawani Streak.com MBA 2011... View Details

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Policies, Rules & Guidelines | About

marketing automation, personalization, predictive analysis, generative AI, social media, and more. New uses are emerging every day. MBA Student Handbook The Student Handbook provides students with the... View Details

01 Nov 2020
Research & Ideas

Good Leadership Is an Act of Kindness

normal times. ""I know you're doing the best you can." This statement is, with few exceptions, true. In scores of first-person accounts and on social media, people are reporting they are working harder than... View Details

Keywords: by Boris Groysberg and Susan Seligson

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2023 Reunion Presentations - Alumni

by launching the Akamai Technical Academy, which asked the question: “Why don’t we go out and find smart people to train, and create our own talent pool?” Slides Impact Investing at a Crossroads Amelia Angella (MBA 2001), Director, HBS View Details

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How I Spent my 2+2 Deferral: Zoe Bhargava - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details

28 Apr 2023
Blog Post

From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

Rodolfo A. Diaz Cabello (MBA 2021) reflects on how his experiences at Harvard Business School supported his path to building new products at Spotify. In October 2022 I joined Spotify as a Senior Product Manager leading a team that introduces younger audiences to our... View Details

Publications