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  • 20 Nov 2012
  • First Look

First Look: November 20

  PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details
Keywords: Sean Silverthorne
  • 2008
  • Working Paper

Economic Factors Underlying the Unbundling of Advertising Agency Services

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
This paper addresses a longstanding puzzle involving the unbundling of services that has occurredover more than two decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the... View Details
Keywords: Transformation; Framework; Service Operations; Decisions; Relationships; Price; Diversification; Geography; Cost; Advertising Industry; United States
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  • 31 Mar 2022
  • Blog Post

Setting Interns Up for Success at a Startup

silk and apply it to food, creating natural protection that slows spoiling and keeps food fresher for longer. Products can be integrated at any time from farm to shelf, allowing food producers, processors, and retailers to deliver more... View Details
  • 09 Nov 2015
  • Research & Ideas

These Employers Pay Higher Salaries than Necessary

Imagine you walk into a shop where you don’t know the prices. Maybe it’s a Turkish souk, redolent with smells of saffron and turmeric. Or maybe it’s a New Hampshire antique store, full of dusty shelves of enticing oddities. You pick out your View Details
Keywords: by Michael Blanding; Employment; Technology; Computer
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

execute such campaigns? According to HBS professor Alvin J. Silk and MIT professor Ernst R. Berndt, "The long-run cost function for firms in the global advertising and marketing services business is subject to modest scale... View Details
Keywords: by Working Knowledge editors
  • 2012
  • Article

The Unbundling of Advertising Agency Services: An Economic Analysis

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a puzzle surrounding the shift from bundling to unbundling of U.S. advertising agency services and the slow pace of change over several decades. We model an agency’s decision as a tradeoff between the fixed cost to the advertiser of establishing a... View Details
Keywords: Bundling; Unbundling; Advertising Agency Services; Fixed Cost; Higher Media Prices; Volume; Diversification; Advertising; Change; Advertising Industry; United States
Related
  • 2010
  • Working Paper

The Unbundling of Advertising Agency Services: An Economic Analysis

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's... View Details
Keywords: Advertising; Change; Forecasting and Prediction; Cost; Price; Analytics and Data Science; Surveys; Marketing Strategy; Media; Service Operations; Agency Theory; Mathematical Methods; Advertising Industry; United States
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  • Web

DEC - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

silk-screened our printed circuit boards with real silk on wooden frames...; [we] made our own tools; we swept the floors." 44 In their 1957 plan, Olsen and Anderson outlined the steps toward the creation of a computer whose "capacity and... View Details
  • 31 Mar 2022
  • Blog Post

Setting Interns Up for Success at Your Startup

silk and apply it to food, creating natural protection that slows spoiling and keeps food fresher for longer. Products can be integrated at any time from farm to shelf, allowing food producers, processors, and retailers to deliver more... View Details
Keywords: Entrepreneurship
  • Web

Influence of the China Trade and the Heard Legacy - A Chronicle of the China Trade

records Augustine Heard & Co. preserved for posterity. The company kept shipping receipts, custom documents, export lists, telegrams, insurance vouchers, accounting books, ship designs, factory plans, and silk and paper samples. It saved... View Details
  • Web

DEC - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

silk-screened our printed circuit boards with real silk on wooden frames...; [we] made our own tools; we swept the floors." 44 In their 1957 plan, Olsen and Anderson outlined the steps toward the creation of a computer whose "capacity and... View Details
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

  Working PapersAnomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test Authors:Andre Bonfrer, Ernest R. Berndt, and Alvin Silk Abstract We investigate the theoretical possibility and... View Details
Keywords: Sean Silverthorne
  • 02 Mar 2016
  • News

On Credit

individual’s creditworthiness, founding the Mercantile Agency after his own silk importing business failed in the wake of the collapse. Subscribers paid a fee to gain access to that report on Henrietta Bruckman and thousands of others;... View Details
Keywords: Julia Hanna
  • 01 Dec 2017
  • News

Alumni and Faculty Books for December 2017

and the founder of the Tang dynasty, Taizong’s chief accomplishments were on the battlefield. He defeated the descendants of Attila the Hun, opened up the Silk Road trading route, created a golden age of prosperity and cosmopolitan... View Details
  • 22 May 2012
  • First Look

First Look: May 22

banking system. Download the paper: http://www.hbs.edu/research/pdf/12-101.pdf Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency Authors:Alvin J. Silk Abstract What... View Details
Keywords: Sean Silverthorne
  • 13 Nov 2012
  • First Look

First Look: November 13

http://hbr.org/product/what-makes-analysts-say-buy/an/F1211B-PDF-ENG The Internalization of Advertising Services: An Inter-Industry Analysis Authors:Sharon Horsky, Steven C. Michael, and Alvin J. Silk Publication:Review of Marketing... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2020
  • News

Phoenix Rising

clothing and accessories inspired by Hellenic heritage, was to source silks and embroidery from traditional craftswomen throughout the region, whose skills were no longer finding demand, and sell the products internationally. It was a... View Details
Keywords: Jen McFarland Flint
  • 08 Jun 2010
  • First Look

First Look: June 8

and Marketing Services Industry? Myth vs. Realty Authors:Alvin J. Silk and Charles King III Publication:Journal of Current Issues and Research in Advertising (forthcoming) Abstract We analyze changes in concentration levels in the U.S.... View Details
Keywords: Martha Lagace
  • 06 Dec 2021
  • News

What's the Word?

fermentation process can be repurposed to create artificial silk and self-repairing fabrics; we also can look ahead to the possibility of more lab-raised “impossible” meats, drought-resistant crops, and food suited to our particular... View Details
Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

answered the right question poorly (Study 2). Download the paper: http://www.hbs.edu/research/pdf/09-048.pdf Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality Authors:Alvin J. Silk and Charles... View Details
Keywords: Martha Lagace