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- All HBS Web (133)
- Faculty Publications (107)
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- June 1987 (Revised January 1988)
- Background Note
Emergence of the Electronic In-Home Shopping Industry
By: Mark S. Albion and Walter J. Salmon
Albion, Mark S., and Walter J. Salmon. "Emergence of the Electronic In-Home Shopping Industry." Harvard Business School Background Note 587-018, June 1987. (Revised January 1988.)
- January 1980 (Revised July 1985)
- Case
Anderson Clayton Foods (A)
By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "Anderson Clayton Foods (A)." Harvard Business School Case 580-004, January 1980. (Revised July 1985.)
- December 1978 (Revised January 1986)
- Case
Pepsi-Cola (A)
By: Walter J. Salmon and Steven R. Palesy
Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details
Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "Pepsi-Cola (A)." Harvard Business School Case 579-108, December 1978. (Revised January 1986.)
- January 1979 (Revised November 1982)
- Case
General Foods: Powdered Soft Drinks (B)
By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "General Foods: Powdered Soft Drinks (B)." Harvard Business School Case 579-105, January 1979. (Revised November 1982.)
- December 1978 (Revised November 1982)
- Case
General Foods: Powdered Soft Drinks (A)
By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "General Foods: Powdered Soft Drinks (A)." Harvard Business School Case 579-104, December 1978. (Revised November 1982.)
- September 2000 (Revised July 2001)
- Case
Chapters.ca
By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon
Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the... View Details
Keywords: Marketing Strategy; Internet and the Web; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada
Roberts, Michael J., Rajiv Lal, and Walter J. Salmon. "Chapters.ca." Harvard Business School Case 801-158, September 2000. (Revised July 2001.)
- November 1993 (Revised September 1994)
- Case
Food Distribution in Russia: The Harris Group and the LUX Store
By: David E. Bell, Walter J. Salmon and Dinny Starr
Discusses the challenges facing businesses entering the Russian business environment, especially focusing on food retailing and distribution in that country. Highlights one small, entrepreneurial company, The Harris Group, which, with the help of both Russian partners... View Details
Keywords: Business Ventures; Marketing Strategy; Market Entry and Exit; Distribution; Partners and Partnerships; Expansion; Food and Beverage Industry; Retail Industry; Russia
Bell, David E., Walter J. Salmon, and Dinny Starr. "Food Distribution in Russia: The Harris Group and the LUX Store." Harvard Business School Case 594-059, November 1993. (Revised September 1994.)
- 01 Mar 2014
- News
My HBS Eureka Moment
one of which made it into The New Yorker. Make the Hard Call Jim Leslie (MBA 1969) Listen to Jim Leslie describe his moment: IN HIS MARKETING COURSE, Professor Walt Salmon tended to call on people to begin case discussions who did not... View Details
- March 2014 (Revised January 2015)
- Case
Ghurka
By: Jose B. Alvarez, Walter J. Salmon and Christine Snively
Ghurka was a 38-year-old luxury leather goods brand that specialized in leather and twill luggage, handbags, and accessories. Brightwork Brand Holdings Corp. acquired it as an asset purchase in 2011. Ghurka, under CEO John Reuter, worked to re-launch the brand with a... View Details
- 01 Jan 2004
- News
Minoru Makihara, 75th AMP, 1977
company's marine products department, watching over the export of salmon and crab. Makihara's credentials were far from traditional by Japanese standards. Although his late father had been a Mitsubishi manager and his wife was the... View Details
- fall 1991
- Article
Restoring Credibility to Retail Pricing
By: G. K. Ortmeyer, J. A. Quelch and W. J. Salmon
Ortmeyer, G. K., J. A. Quelch, and W. J. Salmon. "Restoring Credibility to Retail Pricing." MIT Sloan Management Review 33, no. 1 (fall 1991): 55–66.
- 25 Feb 2014
- First Look
First Look: February 25
is based in Massachusetts and lists in London on AIM. Products are genetically modified fast-growing salmon for fish farmers and disease-prevention drugs and diagnostic kits for farmed shrimp. Purchase this case:... View Details
Keywords: Sean Silverthorne
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