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- December 1978 (Revised November 1982)
- Case
General Foods: Powdered Soft Drinks (A)
By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
Salmon, Walter J., and Steven R. Palesy. "General Foods: Powdered Soft Drinks (A)." Harvard Business School Case 579-104, December 1978. (Revised November 1982.)
- September 2000 (Revised July 2001)
- Case
Chapters.ca
By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon
Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the... View Details
Keywords: Marketing Strategy; Internet and the Web; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada
Roberts, Michael J., Rajiv Lal, and Walter J. Salmon. "Chapters.ca." Harvard Business School Case 801-158, September 2000. (Revised July 2001.)
- November 1993 (Revised September 1994)
- Case
Food Distribution in Russia: The Harris Group and the LUX Store
By: David E. Bell, Walter J. Salmon and Dinny Starr
Discusses the challenges facing businesses entering the Russian business environment, especially focusing on food retailing and distribution in that country. Highlights one small, entrepreneurial company, The Harris Group, which, with the help of both Russian partners... View Details
Keywords: Business Ventures; Marketing Strategy; Market Entry and Exit; Distribution; Partners and Partnerships; Expansion; Food and Beverage Industry; Retail Industry; Russia
Bell, David E., Walter J. Salmon, and Dinny Starr. "Food Distribution in Russia: The Harris Group and the LUX Store." Harvard Business School Case 594-059, November 1993. (Revised September 1994.)
- 01 Jun 1996
- News
Reinventing Marketing
Rounding out Marketing's agenda are multifaceted research projects. Professor Walter J. Salmon is looking at the costs and benefits of product variety for retailers and manufacturers as part of a joint project with the Food Marketing... View Details
- 25 Aug 2022
- News
Vision: To Go-Go
brands—which offer everything from salad bowls fortified with kale, quinoa, and salmon to traditional Colombian breakfasts packed with rice, beans, and chorizo—cannot rely on customers wandering in off the street. Instead, curious eaters... View Details
- October 1993 (Revised September 1994)
- Case
Catalina Marketing Corp.
By: David E. Bell, Walter J. Salmon and Dinny Starr
Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via... View Details
Keywords: Advertising; Information Management; Expansion; Product; Salesforce Management; Information Technology; Growth and Development Strategy; Customer Value and Value Chain; Advertising Industry
Bell, David E., Walter J. Salmon, and Dinny Starr. "Catalina Marketing Corp." Harvard Business School Case 594-026, October 1993. (Revised September 1994.)
- 04 Sep 2012
- Research & Ideas
Book Excerpt: Indispensable: When Leaders Really Matter
moment of crisis the delegates could have chosen either of two of the most accomplished politicians in America, William Henry Seward or Salmon P. Chase. Both had been United States senators and governors of major states. Both were... View Details
- March–April 1990
- Article
The Costly Bargain of Trade Promotion
By: R. D. Buzzell, J. A. Quelch and W. J. Salmon
Keywords: Trade
Buzzell, R. D., J. A. Quelch, and W. J. Salmon. "The Costly Bargain of Trade Promotion." Harvard Business Review 68, no. 2 (March–April 1990): 141–149.
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
like Filene's exit its space when such a departure can mean fewer customers driving to the mall. Brand Power And Private Labels Salmon noted that for years, vendor brands have had a great deal of control over how their merchandise was... View Details
- 01 Jan 2004
- News
Minoru Makihara, 75th AMP, 1977
company's marine products department, watching over the export of salmon and crab. Makihara's credentials were far from traditional by Japanese standards. Although his late father had been a Mitsubishi manager and his wife was the... View Details
- fall 1991
- Article
Restoring Credibility to Retail Pricing
By: G. K. Ortmeyer, J. A. Quelch and W. J. Salmon
Ortmeyer, G. K., J. A. Quelch, and W. J. Salmon. "Restoring Credibility to Retail Pricing." MIT Sloan Management Review 33, no. 1 (fall 1991): 55–66.
- 25 Feb 2014
- First Look
First Look: February 25
is based in Massachusetts and lists in London on AIM. Products are genetically modified fast-growing salmon for fish farmers and disease-prevention drugs and diagnostic kits for farmed shrimp. Purchase this case:... View Details
Keywords: Sean Silverthorne
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