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Show Results For
- All HBS Web
(3,376)
- People (1)
- News (1,130)
- Research (1,304)
- Events (34)
- Multimedia (38)
- Faculty Publications (780)
Sunil Gupta
Co-Chair, Driving Digital Strategy
Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details
- April 1992 (Revised April 1996)
- Case
Harcourt Brace Jovanovich, Inc.
By: Hugo Uyterhoeven
The board and management of General Cinema has to determine whether the acquisition of Harcourt Brace Jovanovich (HBJ), thereby entering the publishing business, makes strategic sense. The case describes HBJ's involvement in several segments of the publishing industry:... View Details
Uyterhoeven, Hugo. "Harcourt Brace Jovanovich, Inc." Harvard Business School Case 392-045, April 1992. (Revised April 1996.)
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- 09 Nov 2015
- News
Thinkers50 Ranking of Management Thinkers Announced
Anita Elberse
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details
Keywords: publishing industry; publishing industry; publishing industry; publishing industry; publishing industry; publishing industry; publishing industry; publishing industry; publishing industry; publishing industry; publishing industry; publishing industry; publishing industry; publishing industry; publishing industry; publishing industry; publishing industry; publishing industry
- Research Summary
Managerial Decision Analysis
By: David E. Bell
David E. Bell and Arthur Schleifer, Jr. are concluding a multiyear project aimed at producing more field-oriented case material for the Managerial Economics course, specifically, materials on decision, data, and risk analysis. A series of case- and textbooks (with... View Details
- July 1998 (Revised February 2004)
- Case
The Pellegrins (A)
By: John A. Davis
A father and son working together in their family-owned publishing company are at a decision point because the son feels he is ready to become president at the age of 31. View Details
Keywords: Decisions; Management Succession; Family and Family Relationships; Family Ownership; Publishing Industry
Davis, John A. "The Pellegrins (A) ." Harvard Business School Case 899-009, July 1998. (Revised February 2004.)
- 04 Aug 2011
- News
Twelve New Books By Harvard Business School Faculty
Guhan Subramanian
Guhan Subramanian is the Joseph Flom Professor of Law and Business at the Harvard Law School and the Douglas Weaver Professor of Business Law at the Harvard Business School. He is the first person in the history of Harvard... View Details
- 06 Aug 2021
- News
Steve Jobs and the Rise of the Celebrity CEO
- January 2006 (Revised November 2007)
- Compilation
Podcasting
By: Thomas R. Eisenmann and Kerry Herman
Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details
Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry
Eisenmann, Thomas R., and Kerry Herman. "Podcasting." Harvard Business School Compilation 806-109, January 2006. (Revised November 2007.)
Mark L. Egan
Mark Egan is a Professor of Business Administration in the Finance Unit, teaching Finance 2 to MBA students.
Professor Egan’s research concentrates on the intersection of corporate finance and industrial organization. His current research agenda explores how... View Details
- July 1993 (Revised June 2000)
- Case
Harlequin Romances-Poland (A)
By: John A. Quelch
Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details
Quelch, John A., and Nathalie Laidler. "Harlequin Romances-Poland (A)." Harvard Business School Case 594-017, July 1993. (Revised June 2000.)
- March 2018 (Revised December 2019)
- Case
Edward Lewis: Essence Magazine
By: Steven Rogers and Jacqueline Adams
Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details
Keywords: Female; Decisions; African-Americans; Contemporary History; Social History; Culture; Selling; Acquisition; Joint Ventures; Corporate Entrepreneurship; Asset Pricing; Collaborative Innovation and Invention; Innovation and Management; Brands and Branding; Media; Organizational Culture; Valuation; Journals and Magazines; Business History; Fairness; Adaptation; Consolidation; Publishing Industry; New York (city, NY)
Rogers, Steven, and Jacqueline Adams. "Edward Lewis: Essence Magazine." Harvard Business School Case 318-115, March 2018. (Revised December 2019.)
- July 1985 (Revised January 1988)
- Supplement
American Hospital Supply Corp.: The ASAP System (B)
A brief summary from published sources of events between the time of the (A) case and mid-1985. View Details
Vitale, Michael R. "American Hospital Supply Corp.: The ASAP System (B)." Harvard Business School Supplement 186-006, July 1985. (Revised January 1988.)
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which Russian operatives allegedly used Facebook ads to sow discord among... View Details
Felix Oberholzer-Gee
Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work and consulting are focused on competitive strategy and the effects of digital technology on corporate... View Details
- 14 Apr 2003
- Research & Ideas
Andy Grove on the Confident Leader
According to Andrew S. Grove, chairman and co-founder of Intel, when a company's understanding of itself shifts, when it changes its strategic paradigm, it sets out on a journey akin to moving from one mountain peak to another through what he calls a "valley of... View Details
- June 2009
- Supplement
F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008
By: John A. Quelch
Professor John Quelch interviewed F. William McNabb, Chairman, Vanguard Group in April 2008 to review updates since the original case was published in 2004. View Details
Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry; United States
Quelch, John A. "F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008." Harvard Business School Video Supplement 509-730, June 2009.