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03 May 2011
First Look

First Look: May 3

time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The prototypical example... View Details

Keywords: Sean Silverthorne

23 Sep 2008
First Look

First Look: September 23, 2008

locate reference groups (ingroups and societal prototype groups) in the most positive cluster (high-competence/high-warmth), unlike individualist data. This demonstrates outgroup derogation without obvious reference-group favoritism. SCM... View Details

Keywords: Martha Lagace

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

find that the data he needs simply does not exist. The case follows him and his team as they take on challenges as the start-up evolves and develops. Topics include acquiring data, web-based prototyping to understand customer preferences,... View Details

Keywords: Carmen Nobel

14 Feb 2017
First Look

First Look at New Research: February 14

electronic devices, thus providing a “pen-and-paper-like” experience. Moreover, the device allowed for the convenient and non-eye-straining reading of typical documents. Though enthusiastically received by several investors, there was still a long way to go before the... View Details

Keywords: Sean Silverthorne

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

drive." CEO Lew Platt visited the team frequently to provide support and cut through any roadblocks. Platt even carried a Kittyhawk prototype around in his pocket to show off. These engineers were required to sign a creed that... View Details

Keywords: by Clark Gilbert; Technology

17 Oct 2006
First Look

First Look: October 17, 2006

potential choices, learning from small samples, using prototypes to test business models, tracking progress through nonfinancial measures, and knowing how and when to pull the plug on a new venture; 2) Find the best combination of old and... View Details

Keywords: Sean Silverthorne