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Show Results For
- All HBS Web
(4,279)
- People (16)
- News (763)
- Research (2,827)
- Events (22)
- Multimedia (37)
- Faculty Publications (1,743)
- 28 Feb 2013
- Working Paper Summaries
Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising
- November 2017
- Comment
Discussion: Do Common Inherited Beliefs and Values Influence CEO Pay?
By: Lauren Cohen
The origin of preferences is something we know strikingly little about in economics. Given the central importance of preferences, we have not invested nearly the time we should into this concept. And so, as an overarching research direction, I am heartened by the push... View Details
Cohen, Lauren. "Discussion: Do Common Inherited Beliefs and Values Influence CEO Pay?" Journal of Accounting & Economics 64, nos. 2-3 (November 2017): 368–370.
- February 2021
- Article
How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice
By: Ryan W. Buell and Basak Kalkanci
Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts... View Details
Keywords: Sustainable Operations; Corporate Social Responsibility; Operational Transparency; Corporate Social Responsibility and Impact; Operations; Environmental Sustainability; Consumer Behavior; Perception
Buell, Ryan W., and Basak Kalkanci. "How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice." Management Science 67, no. 2 (February 2021): 932–950.
- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science (forthcoming). (Pre-published online October 18, 2024.)
- 16 Oct 2014
- News
Reducing special-interest influence over government regulation
When regulated industries exert undue influence on (or “capture”) their governmental regulators, problems that are all too familiar may result. And while scholars have investigated regulatory capture,... View Details
- August 2006
- Background Note
Factors that Influence Cross-Border Equity Investment
Introduces students to factors that impact global equity flows, including institutional friction, investor protection, firm visibility, firm understanding, and culture. View Details
Miller, Gregory S. "Factors that Influence Cross-Border Equity Investment." Harvard Business School Background Note 107-020, August 2006.
- 1 Aug 1985
- Conference Presentation
Social Influences on Creativity: Interactive Effects of Reward and Choice
- 1999
- Working Paper
Understanding the Influence of Environmental Standards on Judgements and Choices
By: Ann E. Tenbrunsel, Kimberly A. Wade-Benzoni, David M. Messick and Max Bazerman
- September 2010 (Revised January 2012)
- Case
OPOWER: Increasing Energy Efficiency through Normative Influence (A)
By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States
Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January 2012.)
- July 2020
- Case
Pivotal Ventures: Bending the Curve on Women’s Power and Influence
By: Lynda Applegate and Ankita Panda
Applegate, Lynda, and Ankita Panda. "Pivotal Ventures: Bending the Curve on Women’s Power and Influence." Harvard Business School Case 821-015, July 2020.
- August 2003
- Article
Approaching and Avoiding Linda: Motor Signals Influence the Conjunction Effect
By: Jason Riis and N. Schwarz
Riis, Jason, and N. Schwarz. "Approaching and Avoiding Linda: Motor Signals Influence the Conjunction Effect." Social Cognition 21, no. 4 (August 2003).
- 2003
- Article
The Influence of Culture and Corporate Governance on the Characteristics that Distinguish Superior Analysts
By: Michael B. Clement, Lynn Rees and Edward Swanson
We identify characteristics of financial analysts that have been shown to be associated with relative forecast accuracy in the United States and examine these characteristics within 10 countries. We find that relative forecast accuracy is influenced by years of... View Details
Clement, Michael B., Lynn Rees, and Edward Swanson. "The Influence of Culture and Corporate Governance on the Characteristics that Distinguish Superior Analysts." Journal of Accounting, Auditing & Finance 18, no. 4 (2003): 593–618.
- May 2022
- Article
How Status of Research Papers Affects the Way They Are Read and Cited
By: Misha Teplitskiy, Eamon Duede, Michael Menietti and Karim R. Lakhani
Although citations are widely used to measure the influence of scientific works, research shows that many citations serve rhetorical functions and reflect little-to-no influence on the citing authors. If highly cited papers disproportionately attract rhetorical... View Details
Keywords: Metrics; Influence; Status; Citations; Science; Measurement and Metrics; Research; Perception
Teplitskiy, Misha, Eamon Duede, Michael Menietti, and Karim R. Lakhani. "How Status of Research Papers Affects the Way They Are Read and Cited." Research Policy 51, no. 4 (May 2022).
- 2013
- Book
Preventing Regulatory Capture: Special Interest Influence and How to Limit It
By: Daniel Carpenter and David Moss
Carpenter, Daniel and David Moss, eds. Preventing Regulatory Capture: Special Interest Influence and How to Limit It. Cambridge: Cambridge University Press, 2013.
- 01 Dec 2014
- Research & Ideas
The Big Influence of Small Countries in the United Nations Secretariat
Economics Paul Novosad. “Just the conversations that are happening in the UN are important in determining international priorities” Among their findings: Powerful countries including the United States, China, and India have less... View Details
Keywords: by Michael Blanding
- May 2011 (Revised January 2012)
- Supplement
OPOWER: Increasing Energy Efficiency through Normative Influence (B)
By: Maarten W. Bos, Amy J.C. Cuddy and Kyle Todd Doherty
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Energy Conservation
Bos, Maarten W., Amy J.C. Cuddy, and Kyle Todd Doherty. "OPOWER: Increasing Energy Efficiency through Normative Influence (B)." Harvard Business School Supplement 911-061, May 2011. (Revised January 2012.)
- 2020
- Working Paper
Do Judge-Lawyer Relationships Influence Case Outcomes?
By: Tianwang Liu and David Hao Zhang
We examine whether law school alumni relationships between the lawyers and judges affect case outcomes. We show that in the context of medical malpractice lawsuits in Florida, the plaintiff lawyer sharing the same law school as the judge increases the chances of... View Details
Liu, Tianwang, and David Hao Zhang. "Do Judge-Lawyer Relationships Influence Case Outcomes?" Working Paper, October 2020.
- Article
Beyond the Carrot and the Stick: New Alternatives for Influencing Customer Behavior
By: Frances X. Frei
Frei, Frances X. "Beyond the Carrot and the Stick: New Alternatives for Influencing Customer Behavior." Harvard Management Update 8, no. 3 (March 2003).
- 17 Jun 2020
- News