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  • September 2020
  • Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details
Keywords: Business Startups; Business Model; Customer Satisfaction; Fairness; Values and Beliefs; Price; Profit; Revenue; Investment; Government Legislation; Business History; Compensation and Benefits; Resignation and Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; Market Entry and Exit; Digital Platforms; Product Design; Organizational Culture; Problems and Challenges; Attitudes; Strategy; Competitive Strategy; Expansion; Transportation Networks; Mobile and Wireless Technology; Valuation; Transportation Industry; Technology Industry; United States
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  • 27 Jan 2015
  • First Look

First Look: January 27

and repay CPP funds early. Collectively, the results provide new evidence on the realized consequences of the CPP for bank SEOs. The tests suggest the CPP's indirect costs of restrictions on corporate policies and actions as the most likely explanation for the results.... View Details
Keywords: Sean Silverthorne
  • March 2019
  • Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details
Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey
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  • 19 Feb 2013
  • First Look

First Look: Feb. 19

  PublicationsLabor Regulations and European Venture Capital Authors:Bozkaya, Ant, and William R. Kerr Publication:Journal of Economics & Management Strategy Abstract European nations substitute between employment protection regulations and labor market... View Details
Keywords: Sean Silverthorne
  • 26 May 2015
  • First Look

First Look: May 26

By: Buciuni, Giulio, and Gary P. Pisano Abstract— It is widely presumed that in today's globalized economy, the value of geographic clustering of manufacturing industries is no longer valuable. Manufacturing is represented as a highly View Details
Keywords: Sean Silverthorne
  • October 2017 (Revised November 2017)
  • Case

NYC311

By: Constantine E. Kontokosta, Mitchell Weiss, Christine Snively and Sarah Gulick
Joe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the mayor’s deputies: “Are some communities being underserved by 311? How do we know we are hearing from the right people?” Founded... View Details
Keywords: New York City; NYC; 311; NYC311; Big Data; Equal Access; Bias; Data Analysis; Public Entrepreneurship; Urban Informatics; Predictive Analytics; Chief Data Officer; Data Analytics; Cities; City Leadership; Analytics and Data Science; Analysis; Prejudice and Bias; Entrepreneurship; Public Sector; City; Public Administration Industry; New York (city, NY)
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  • March 2024 (Revised July 2024)
  • Case

WeightWatchers: Promoting Weight Health

By: Ranjay Gulati, Cynthia A. Montgomery, Ashley Whillans, Allison Ciechanover and Emily Grandjean
In December 2023, the 60-year-old weight management industry stalwart WeightWatchers announced the launch of WeightWatchers Clinic, which incorporated GLP-1s , a new class of prescription weight-loss medications, into the company’s portfolio of products and mobile app... View Details
Keywords: Business Strategy; Competitive Strategy; Resource Allocation; Diversification; Leadership; Growth and Development Strategy; Technology Industry; Health Industry; Pharmaceutical Industry; United States; New York (city, NY)
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  • 08 Jun 2010
  • First Look

First Look: June 8

within three years it had four million active customers. This success prompted line-of-business managers to request that Jen and Doug include more functionality in the bank's mobile app that was specific to... View Details
Keywords: Martha Lagace
  • June 2010 (Revised August 2010)
  • Case

Dr. Cameron Powell and AirStrip Technologies: After the Apple Worldwide Developers Conference

Dr. Cameron Powell and his partner, Trey Moore, co-founders of the innovative company, AirStrip Technologies, have developed a series of apps for the iPhone and other smartphones that can help doctors monitor the vital signs of their patients anytime, anywhere. They... View Details
Keywords: Information Technology; Entrepreneurship; Applications and Software; Health Care and Treatment; Mobile and Wireless Technology; Product Development; Information Technology Industry; Health Industry; United States
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  • 17 Mar 2015
  • First Look

First Look: March 17

sole product was its eponymous mobile application (app) that allowed users to create collages from photographs and other images-face an important strategic decision in June 2014. Since its founding roughly two years earlier, the company... View Details
Keywords: Sean Silverthorne
  • Web

Campus Tours | About

distancing when possible, especially when unmasked. Self-Guided Tours Can’t make it to one of the MBA or public tour times offered? You can always take a self-guided tour using the Smartguide tour app on your View Details
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

options in efforts to achieve scale. The movement hoped to reach 50 million patients by 2020. One opportunity was building an OpenNotes app for smartphones, in which patients could access their visit notes on their phones through an View Details
Keywords: Sean Silverthorne
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

digital marketing to place stylish fast-fashion merchandise in front of target customers on social media sites such as Instagram, Facebook, and TikTok, as well as on its own website and mobile apps. Additionally, it has used email... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

Teixeira. “If you don’t have customers, there is nothing to scale.” Ride-sharing app Uber pursued a similar strategy. Rather than starting out with Uber Pool or Uber X, in which drivers use their own cars, the company started with black... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • Web

Help - Alumni

website, alumni email through Office 365 (O365), or if you have configured a mobile phone and/or desktop mail app to access O365. It is not necessary if your HBS email simply forwards to a personal or... View Details
  • 15 Aug 2023
  • HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

technological fiefdoms, similar to how social networks and mobile app stores operate today? The answer is not yet clear—and may not be for years to come. When will the metaverse make a splash? “For the last... View Details
Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology
  • Web

FAQs - Alumni

Mobility & Accessibility Assistance What mobility assistance and accessibility accommodations are available to reunion attendees? HBS strives to host inclusive, accessible events that enable all individuals... View Details
  • Web

Podcast - Business & Environment

Together, they bring perspectives from policy, business, and academia. The conversation explores the role of voluntary carbon markets in mobilizing finance for decarbonization, ensuring the integrity of carbon credits, and scaling... View Details
  • 02 Nov 2023
  • News

Seeding Startups

Shirish Nadkarni (MBA 1987) was the director of product planning for Microsoft’s MSN when he decided he was ready to become an entrepreneur. He had recently led the growing internet portal’s 1997 acquisition of Hotmail, the first free, web-based email solution, and the... View Details
Keywords: April White
  • 31 Mar 2008
  • HBS Case

JetBlue’s Valentine’s Day Crisis

airport continued to load flights and allow them to taxi to the runway. But conditions didn't clear as expected, and some passengers waited for as long as six hours to return to an open gate. (Planes continued to land in the poor weather;... View Details
Keywords: by Julia Hanna; Air Transportation