Publications

Forthcoming
Chapter

Media & Entertainment in Argentina: Doing Business in a Fragmented Society

By: Luciana Silvestri and Roberto Vassolo

We explore the issues of vertical and horizontal fragmentation in Argentina by examining how consumers relate to media and entertainment content and technologies. We focus on belly-of-the-market consumers (the most affluent at the bottom of the pyramid) and observe the... View Details

Keywords: Demographics; Marketing; Consumer Behavior; Media and Broadcasting Industry; Media and Broadcasting Industry; Argentina

October 2002 (Revised January 2003)
Case

Hermitage Fund, The: Media and Corporate Governance in Russia

William Browder, the top executive of the Hermitage Fund, the best-performing international equity fund over the last five years, attributed much of his funds' strong returns to its focus on shareholder activism and corporate governance. In 2001, he was putting this... View Details

Keywords: Media; Corporate Governance; Investment Activism; Financial Services Industry; Russia

Educators

Article

The Entrepreneurial M-Form: Strategic Integration in Global Media Firms

By: T. R. Eisenmann and J. L. Bower

Keywords: Entrepreneurship; Strategy; Integration; Global Range; Business Ventures; Media; Media and Broadcasting Industry

2007
Book

Masters of Illusion: American Leadership in the Media Age

By: Steven Rosefielde and D. Quinn Mills

Keywords: Leadership; Media; United States

2011
Other Unpublished Work

Medium and Message: The Role of the Media in Establishing Institutional Logics

By: Mukti Khaire and Erika Richardson

Research on industry institutional logics has provided insights into the factors that influence organizational behavior and actions. However, we still lack a detailed understanding of how industry logics emerge from societal-level values, get disseminated, and become... View Details

Keywords: Entrepreneurship; Values and Beliefs; Governing Rules, Regulations, and Reforms; Media; Organizations; Behavior; Societal Protocols; Fashion Industry; India

August 1990
Case

General Foods Corp.: Adapting to the New Electronic Media

By: Stephen A. Greyser

Keywords: Advertising; Media; Strategy; Food and Beverage Industry

October 21, 2012
Article

Social Media is a Thorny Issue in the U.S.

By: Robert C. Pozen and Theresa Hamacher

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Public health officials who took to social media to push people to get the COVID-19 vaccine may have wondered if they were screaming into a void. Over the course of the pandemic, health agencies around the world—ranging from the World... View Details

Keywords: by Scott Van Voorhis; Health; Technology

October 2019 (Revised February 2023)
Supplement

Gupta Media Supplement: Governors Ball Overview and Promotional Materials

By: V. Kasturi Rangan and Courtney Han

Research Summary

Convergence of Media & Technology: Long-tail vs. Large body

What is the empirical relationship between preferences and technology adoption? Focus on information search & technology. Joint work with Bharat Anand View Details

27 Aug 2020
Other Presentation

How Social Media Can Kill or Enhance Your Deals

By: David A. Lax, James K. Sebenius and Ben Cook

20 Aug 2014
Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

In 2009, technology researchers at Forrester published a report entitled We Are All Media Companies Now, that looked at how publishing firms were dealing with the shift from a distribution paradigm to one based on consumption. By 2014,... View Details

Keywords: by John Deighton

June 2024
Supplement

GameStop: Social Media Finds a Cheat Code – Student Template

By: Joseph Pacelli

April 2001
Teaching Note

The New York Times Electronic Media Company (A) and (B)

By: Jeffrey F. Rayport, Elliot N. Maltz and William A. Sahlman

March 1986 (Revised February 1987)
Case

Air Canada: Organizing for Public Relations and Media Relations (A)

By: Stephen A. Greyser and Roy V. Eales

Keywords: Business Organization; Strategy; Air Transportation Industry

June 2024
Supplement

GameStop: Social Media Finds a Cheat Code – Instructor Template

By: Joseph Pacelli

March–April 2017
Article

What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think

By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz

Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details

Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media