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Show Results For
- All HBS Web
(4,514)
- People (5)
- News (892)
- Research (2,756)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,321)
- March 2019
- Case
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli and David Lane
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B2C; B2B Vs. B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
Israeli, Ayelet, and David Lane. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Case 519-010, March 2019.
- July 2008 (Revised May 2009)
- Case
The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues
By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig
The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of... View Details
Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Marketing Strategy; Mathematical Methods; Product Launch; Sports; Sports Industry; Massachusetts
Cespedes, Frank V., Christopher H. Lovelock, and Laura Winig. "The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues." Harvard Business School Brief Case 082-510, July 2008. (Revised May 2009.)
- 18 Jun 2013
- News
Megahit Marketing
- May 2018
- Article
Selection and Market Reallocation: Productivity Gains from Multinational Production
By: Laura Alfaro and Maggie X. Chen
Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details
Keywords: Productivity Gains; Multinational Production; Selection; Market Reallocation; And Within-firm Productivity; Multinational Firms and Management; Production; Performance Productivity; Competition; Mathematical Methods
Alfaro, Laura, and Maggie X. Chen. "Selection and Market Reallocation: Productivity Gains from Multinational Production." American Economic Journal: Economic Policy 10, no. 2 (May 2018): 1–38. (Also NBER Working Paper 18207. See Harvard Business School Working Paper, No. 12–111, 2015 for longer version.)
- Web
Research - Global
Research September 2025 Article Journal of Development Economics Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India By: Shawn Cole , Tomoko Harigaya, Grady... View Details
- December 2009
- Supplement
TruEarth Healthy Foods: Market Research for a New Product Introduction, Instructor's Spreadsheet (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
- January 1985
- Case
Business Research Corp. (A)
Contains a description of a decision confronting an entrepreneur: which of two investment proposals should he accept to fund the creation and marketing of a database that comprises the full text of research reports produced by Wall Street investment banking firms? The... View Details
Keywords: Strategy; Cost vs Benefits; Valuation; Investment Banking; Negotiation Participants; Negotiation Deal; Financing and Loans; Financial Strategy; Corporate Finance; Service Industry
Sahlman, William A. "Business Research Corp. (A)." Harvard Business School Case 285-089, January 1985.
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
spur agriculture. Or the supermarket going up in the inner city. What can a marketing background say to you when your goal is not to sell Coca-Cola, but to offer a better existence to people on the edge? That's the puzzle facing HBS... View Details
Keywords: by Martha Lagace
- 13 May 2019
- News
Reading the Market
- Research Summary
Competing in New Markets
Strategic advisors counsel managers to conduct a thorough competitive analysis emphasizing key points of differentiation. But for new markets, Professor McDonald’s research suggests that reports of the threat posed by similar rivals may be greatly exaggerated, and... View Details
- June 23, 2021
- Article
Research: When A/B Testing Doesn't Tell You the Whole Story
By: Eva Ascarza
When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While... View Details
Keywords: Customer Retention; Churn; Targeting; Market Research; Marketing; Investment Return; Customers; Retention; Research
Ascarza, Eva. "Research: When A/B Testing Doesn't Tell You the Whole Story." Harvard Business Review Digital Articles (June 23, 2021).
- January 2012 (Revised March 2014)
- Module Note
Managers and Market Capitalism
By: Rebecca Henderson and Karthik Ramanna
The last thirty years have seen the widespread embrace of market capitalism as not only a highly efficient form of economic organization but also as one that best meets the diversity of human preferences. In large, complex societies, an increasing body of theoretical... View Details
Henderson, Rebecca, and Karthik Ramanna. "Managers and Market Capitalism." Harvard Business School Module Note 112-043, January 2012. (Revised March 2014.)
- Web
Marketing - Doctoral
Marketing The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems... View Details
- Web
Student Research - Doctoral
Student Research Student Research Examining critical issues in management Featured Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers... View Details
- 2008
- Chapter
Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
- 01 Jun 2006
- News
Faculty Research Online
which athletes won and lost in Turin, but what about the companies and individuals looking for business gold? Professor Emeritus Stephen A. Greyser looks at the results and the possibilities ahead for the Summer Games in China. New View Details
- 2022
- Working Paper
Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories
By: Rory McDonald
For a new market category to materialize, someone must actively bring it into existence. Yet it remains a mystery how entrepreneurs, whose resources are stretched thin, can accomplish this task. Prior research emphasizes the importance of market-shaping... View Details
- 01 Oct 2002
- News
Faculty Research Symposium
Pay Check: Equity-Based Compensation and Incentives Creativity in a Crunch Nobody's Perfect. Now What? Last spring, a special symposium was held on campus in celebration of faculty research. The one-day event, sponsored by the Division of View Details
- 2021
- Working Paper
Hunting for Talent: Firm-Driven Labor Market Search in the United States
By: Ines Black, Sharique Hasan and Rembrand Koning
This article analyzes the phenomenon of firm-driven labor market search—or outbound recruiting—where recruiters are increasingly “hunting for talent” rather than passively relying on workers to search for and apply to job vacancies. Our research methodology leverages... View Details
Keywords: Hiring; Referrals; Outbound Recruiting; Labor Markets; Selection and Staffing; Networks; Recruitment; Strategy; United States
Black, Ines, Sharique Hasan, and Rembrand Koning. "Hunting for Talent: Firm-Driven Labor Market Search in the United States." SSRN Working Paper Series, No. 3576498, September 2021.
- 01 Jun 2009
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Marketing After the Recession... View Details