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  • All HBS Web  (4,523)
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    • News  (892)
    • Research  (2,756)
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Show Results For

  • All HBS Web  (4,523)
    • People  (5)
    • News  (892)
    • Research  (2,756)
    • Events  (26)
    • Multimedia  (24)
  • Faculty Publications  (1,323)
← Page 7 of 4,523 Results →
  • Research Summary

Customer-Centric Marketing Strategy

By: Rohit Deshpande
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details
  • Web

Research - Global

Research September 2025 Article Journal of Development Economics Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India By: Shawn Cole , Tomoko Harigaya, Grady... View Details
  • 1981
  • Article

Attributes Affecting the Use of Market Research in Decision Making: An Exploratory Study

By: Rohit Deshpandé and S. Jeffries
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Deshpandé, Rohit, and S. Jeffries. "Attributes Affecting the Use of Market Research in Decision Making: An Exploratory Study." AMA Educators' Proceedings (1981): 1–4.
  • May 2018
  • Article

Selection and Market Reallocation: Productivity Gains from Multinational Production

By: Laura Alfaro and Maggie X. Chen
Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details
Keywords: Productivity Gains; Multinational Production; Selection; Market Reallocation; And Within-firm Productivity; Multinational Firms and Management; Production; Performance Productivity; Competition; Mathematical Methods
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Alfaro, Laura, and Maggie X. Chen. "Selection and Market Reallocation: Productivity Gains from Multinational Production." American Economic Journal: Economic Policy 10, no. 2 (May 2018): 1–38. (Also NBER Working Paper 18207. See Harvard Business School Working Paper, No. 12–111, 2015 for longer version.)
  • January 1985
  • Case

Business Research Corp. (A)

By: William A. Sahlman
Contains a description of a decision confronting an entrepreneur: which of two investment proposals should he accept to fund the creation and marketing of a database that comprises the full text of research reports produced by Wall Street investment banking firms? The... View Details
Keywords: Strategy; Cost vs Benefits; Valuation; Investment Banking; Negotiation Participants; Negotiation Deal; Financing and Loans; Financial Strategy; Corporate Finance; Service Industry
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Sahlman, William A. "Business Research Corp. (A)." Harvard Business School Case 285-089, January 1985.
  • 18 Jun 2013
  • News

Megahit Marketing

  • 13 May 2019
  • News

Reading the Market

  • Research Summary

Competing in New Markets

Strategic advisors counsel managers to conduct a thorough competitive analysis emphasizing key points of differentiation. But for new markets, Professor McDonald’s research suggests that reports of the threat posed by similar rivals may be greatly exaggerated, and... View Details

  • December 2009
  • Supplement

TruEarth Healthy Foods: Market Research for a New Product Introduction, Instructor's Spreadsheet (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
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Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction, Instructor's Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 094-068, December 2009.
  • June 23, 2021
  • Article

Research: When A/B Testing Doesn't Tell You the Whole Story

By: Eva Ascarza
When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While... View Details
Keywords: Customer Retention; Churn; Targeting; Market Research; Marketing; Investment Return; Customers; Retention; Research
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Ascarza, Eva. "Research: When A/B Testing Doesn't Tell You the Whole Story." Harvard Business Review Digital Articles (June 23, 2021).
  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

spur agriculture. Or the supermarket going up in the inner city. What can a marketing background say to you when your goal is not to sell Coca-Cola, but to offer a better existence to people on the edge? That's the puzzle facing HBS... View Details
Keywords: by Martha Lagace
  • Web

Student Research - Doctoral

Student Research Student Research Examining critical issues in management Featured Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers... View Details
  • 2008
  • Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
  • Research Summary

Structure of Fixed Income Markets

Professor Chacko's research has focused primarily on the structure of various fixed income markets, such as the markets for corporate bonds, sovereign bonds, asset-backed securities, etc. His current research looks at the importance of liquidity (or lack thereof) in... View Details
  • 2021
  • Working Paper

Hunting for Talent: Firm-Driven Labor Market Search in the United States

By: Ines Black, Sharique Hasan and Rembrand Koning
This article analyzes the phenomenon of firm-driven labor market search—or outbound recruiting—where recruiters are increasingly “hunting for talent” rather than passively relying on workers to search for and apply to job vacancies. Our research methodology leverages... View Details
Keywords: Hiring; Referrals; Outbound Recruiting; Labor Markets; Selection and Staffing; Networks; Recruitment; Strategy; United States
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Black, Ines, Sharique Hasan, and Rembrand Koning. "Hunting for Talent: Firm-Driven Labor Market Search in the United States." SSRN Working Paper Series, No. 3576498, September 2021.
  • 2022
  • Working Paper

Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories

By: Rory McDonald
For a new market category to materialize, someone must actively bring it into existence. Yet it remains a mystery how entrepreneurs, whose resources are stretched thin, can accomplish this task. Prior research emphasizes the importance of market-shaping... View Details
Keywords: Nascent Markets; New Categories; Innovation; Qualitative Methods; Emerging Markets; Strategy; Cultural Entrepreneurship; Innovation and Invention
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McDonald, Rory. "Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories." Harvard Business School Working Paper, No. 16-095, February 2016. (Revised January 2022.)
  • Web

Research Areas - Doctoral

Program for Research in Markets & Organizations Research Areas 2ms HBS faculty conduct research on a wide variety of topics. In the application... View Details
  • January 2012 (Revised March 2014)
  • Module Note

Managers and Market Capitalism

By: Rebecca Henderson and Karthik Ramanna
The last thirty years have seen the widespread embrace of market capitalism as not only a highly efficient form of economic organization but also as one that best meets the diversity of human preferences. In large, complex societies, an increasing body of theoretical... View Details
Keywords: Economic Systems; Management
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Henderson, Rebecca, and Karthik Ramanna. "Managers and Market Capitalism." Harvard Business School Module Note 112-043, January 2012. (Revised March 2014.)
  • Web

Marketing - Doctoral

Marketing The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems... View Details
  • Web

HBS Alumni Research Tips: Industry Research | Baker Library

Help Center HBS Alumni Research Tips: Industry Research Tips for using HBS alumni resources to research an industry Industry Reports and Market... View Details
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