Publications

Research Summary

Global Strategic and Management Challenges

By: Michael Y. Yoshino

Michael Y. Yoshino is conducting an exploratory study designed to identify, and develop an understanding of, the strategic and management challenges facing major corporations located in the ASEAN countries as they achieve rapid growth and global expansion. He is also... View Details

October 1990 (Revised February 1991)
Case

Sony Corp.: Globalization

By: Michael Y. Yoshino

Keywords: Globalization; Globalized Firms and Management; Electronics Industry; Entertainment and Recreation Industry

June 2007 (Revised January 2008)
Case

BBC Worldwide: Global Strategy

By: John A. Quelch and Carin-Isabel Knoop

In January 2007, John Smith, chief executive officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported... View Details

Keywords: Global Strategy; Brands and Branding; Marketing Channels; Expansion; Internet; Media and Broadcasting Industry; Great Britain

2014
Chapter

Firms and Global Capitalism

By: Geoffrey Jones

This chapter forms part of the two-volume Cambridge History of Capitalism, a definitive new reference work that traces the history of capitalism from its origins to the present day. The chapter focuses on the role of business enterprises as powerful actors in... View Details

Keywords: Political Economy; American History; Economic History; Business History; Labor History; Slavery; Numeracy And Quantification; Science And Technology Studies; History Of The Book; International Investment; International Business; International Marketing; Globalization; History

13 Oct 1993
Lecture

Globalizing Financial Education

By: W. Carl Kester

Keywords: Globalization; Finance; Education

September 2005 (Revised September 2006)
Case

ICICI's Global Expansion

By: Tarun Khanna and Ramana Nanda

Follows the decision by ICICI (one of India's largest banks) to expand internationally in June 2001. View Details

Keywords: Emerging Markets; Global Strategy; Banks and Banking; Banking Industry; India

December 2011
Class Lecture

Impacting Global Health

By: Nava Ashraf

Keywords: Health; Global Range

08 May 2017
Working Paper Summaries

Monetary Policy and Global Banking

Keywords: by Falk Bräuning and Victoria Ivashina; Banking

January 2011 (Revised September 2024)
Case

The Globalization of the NFL

By: Juan Alcacer, Mary Furey and Noah Roberson

By 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered... View Details

Keywords: Global Strategy; Sports; Failure; Sports Industry; United States

March 2003 (Revised March 2004)
Case

P&G Japan: The SK-II Globalization Project

By: Christopher A. Bartlett

Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details

Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe

October 2004 (Revised October 2013)
Case

In Search of Global Regulation

By: Geoffrey Jones, Mona Rahmani and Alexis Gendron

The history of the international regulation of global capitalism is surveyed, addressing the challenges facing firms confronting international, national, and regional regulation. Follows the history of global regulation after 1914, from the League of Nations'... View Details

Keywords: History; Multinational Firms and Management; International Relations; Laws and Statutes; Corporate Governance; Business and Government Relations

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

Entrepreneurship and Multinationals: Global Business and the Making of the Modern World, and his views on subjects ranging from whether globalism has been a force for good to what Nazi Germany tells us about... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical

December 2008 (Revised September 2009)
Case

Cola Wars: Going Global

By: Frank V. Cespedes

This case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,... View Details

Keywords: Global Strategy; Globalized Firms and Management; Industry Structures; Competitive Strategy; Competitive Advantage; Food and Beverage Industry; China; India; Mexico

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

05 Sep 2007
Working Paper Summaries

Global Currency Hedging

Keywords: by John Y. Campbell, Karine Serfaty-de Medeiros & Luis M. Viceira; Financial Services

1986
Book

Competition in Global Industries

By: Michael E. Porter

Keywords: Competition; Globalized Markets and Industries

April 2002
Background Note

Local Institutions and Global Strategy

By: Tarun Khanna

Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics.... View Details

Keywords: Global Range; Global Strategy; Product Positioning; Market Transactions; Industry Structures; Negotiation Deal; Organizational Design; Outcome or Result; Strategic Planning

2004
Chapter

Globalization of Retailing

By: Rajiv Lal, David E. Bell and Walter J. Salmon

Keywords: Globalized Markets and Industries; Retail Industry