Publications

Video

SIPs Intro: John Wells

26 Mar 2013
Video

Booya Fitness, Inc. - Episode 1- Getting Guidance

31 Jul 2015
Blog Post

Transitioning From the Military to Business School

in with David to see what it’s been like to make the transition to civilian life, learn more about his HBS experience, and find out how business school fits into his plans for the future. How did the military prepare you for HBS? The... View Details

26 Apr 2024
News

Know Your HBS Staff: Joel Pimentel Alves

October 2023 (Revised April 2024)
Case

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery

FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details

Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

favoring those who break the rules seem counterintuitive. "We invest so much time, energy, and money in trying to fit in, be like everyone else and dress the way we're expected to dress, both in our professional and social lives," Keinan... View Details

Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion

August 2010 (Revised October 2010)
Case

Patagonia

By: Ramon Casadesus-Masanell, Hyunjin Kim and Forest L. Reinhardt

Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its... View Details

Keywords: Business History; Environmental Sustainability; Business Model; Business Strategy; Expansion; Consumer Products Industry

19 Dec 2016
News

How to Convince the Rich to Donate Money

16 Sep 2019
Video

SIPs Intro: Euvin Naidoo & Suraj Srinivasan

06 Sep 2019
Video

SIPs Intro: Caroline Elkins & Hakeem Belo-Osagie

March 1999 (Revised January 2005)
Case

Newell Company: Corporate Strategy

By: Cynthia A. Montgomery and Elizabeth Gordon

In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry

April 2010 (Revised January 2013)
Case

Southwest Airlines: In a Different World

By: James L. Heskett and W. Earl Sasser Jr.

This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates... View Details

Keywords: Decision Choices and Conditions; Service Delivery; Service Operations; Organizational Culture; Competitive Strategy; Air Transportation Industry; New York (city, NY)