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  • September 2020 (Revised May 2024)
  • Case

Hot Wheels: Launching The Mixed Play Experience

By: Elie Ofek, Andres Terech and Nicole Tempest Keller
Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in... View Details
Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles
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  • 16 Dec 2002
  • Research & Ideas

Mentoring—Using the Voice of Experience

plans they have presented with a 5 percent cutback still doesn't get us to cash-flow positive. This is one of the points, too, that came out of both projects which is, you have to be aware of the receptors in people's minds, their View Details
Keywords: by Sean Silverthorne
  • Web

The Experience | Information Technology

The Experience A seamless experience for highly engaged online learning Designed to recreate the look and feel of Harvard Business School’s world-renowned instructional spaces, HBS Live Online Classrooms... View Details
  • June 2025
  • Supplement

Full-Funnel Advertising on TikTok: An Experiment

By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
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  • Web

MBA Experience - Business & Environment

MBA Experience Take advantage of environmentally related academic, career, extracurricular & entrepreneurial opportunities. Curriculum A list of our environmentally-related elective courses, first-year cases, cross-registration courses,... View Details
  • June 2025
  • Exercise

Full-Funnel Advertising on TikTok: An Experiment

By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
Keywords: Social Media; Advertising; Brands and Branding; Digital Marketing; Marketing Strategy; Measurement and Metrics
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  • 24 Apr 2014
  • News

A bold experiment in education

city after the first year, on track to move the school from an “F” to a “C” in two years. London’s Sunday Telegraph declared NOCP “part of the boldest experiment in education reform seen in the United States.” Says Kleban: “We are part of... View Details
  • June 1980
  • Article

The Experience Curve and Antitrust

By: M. E. Porter
Keywords: Law
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  • December 2007 (Revised June 2009)
  • Case

KPMG (A): A Near-Death Experience

By: Robert G. Eccles and Eliot Sherman
Describes the way in which "Big Four" auditor KPMG dealt with an indictment stemming from the firm's sale of tax shelters. In 2005 Tim Flynn has been KPMG Chairman for a matter of days when he learns that the government is preparing to indict the firm on charges of... View Details
Keywords: Accounting Audits; Crime and Corruption; Taxation; Lawsuits and Litigation; Crisis Management; Partners and Partnerships; Accounting Industry; Service Industry
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  • July 2008
  • Article

Fairness in Extended Dictator-Game Experiments

By: Felix Oberholzer-Gee and Reiner Eichenberger
We test the robustness of behavior in dictator games by offering allocators the choice to play an unattractive lottery. With this lottery option, mean transfers from allocators to recipients substantially decline, partly because many allocators now keep the entire... View Details
Keywords: Decision Choices and Conditions; Fairness; Game Theory; Risk and Uncertainty; Behavior
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  • 19 Nov 2018
  • Video

Transforming Customer Experiences - Webinar

  • 13 Dec 2018
  • Video

The Research Associate Predoctoral Experience

  • Jun 19 2018
  • Testimonial

Describing the "Indescribable" OPM Experience

  • Aug 27 2015
  • Testimonial

Creating a Holistic Educational Experience

  • Web

The Section Experience | MBA

The Section Experience Upon arrival at Harvard Business School (HBS), students are assigned to a specific “section”— a group of approximately 90 students with whom they will complete the Required Curriculum. The section's rich mix of... View Details
  • Web

Predoctoral Experience | Research Associates

Predoctoral Experience Apply Now The Predoctoral Research Associate role is designed to provide research associates (RAs) with exposure to a variety of research areas, while gaining experience with different... View Details
  • 25 Jul 2022

International Perspectives Series: Student Experience

Meet current HBS students from around the world and hear about their MBA experience as international students. They will share their backgrounds and how they have cultivated their personal and professional interests while at HBS. View Details
  • Web

Your Personalized Experience | MBA

Your Personalized Experience From establishing long-term career goals to updating your resume, we’re here to help students through each step of the career search journey. The Career & Professional Development (CPD) office is dedicated to... View Details
  • 31 Jul 2013
  • Working Paper Summaries

Learning from Double-Digit Growth Experiences

Keywords: by Eric D. Werker
  • June 2023
  • Exercise

Experimenting with Algorithm Resume Screening

By: Michael Luca, Jesse M. Shapiro, Adrian Obleton, Evelyn Ramirez and Nathan Sun
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