Publications

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

Your patient health care data is most likely scattered throughout the medical universe, in everything from notes scribbled by various doctors to test results resting in far-flung computer systems. So when medical professionals need to... View Details

Keywords: by Dina Gerdeman; Health; Health

Web

Student Spotlight: 2023 HCC Co-Presidents Reflect on Their Time at HBS and the Current Health Care Systems - Blog: Health Supplement

Practitioners Topics Topics Biotech/pharma Care Delivery Clinical Trials Digital Health Global Health Health Care Entrepreneurship View Details

23 Jan 2024
Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

open up markets and help build loyal communities of customers. In the following excerpt, the authors shed light on the value and potential of NFTs. Could digital “tokens” possibly be worth hundreds or thousands or even millions of... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services

March 2015 (Revised December 2016)
Case

American Well: The DTC Decision

By: Elie Ofek and Natalie Kindred

In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,... View Details

07 Jan 2025
Blog Post

Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

$100mm to expand nationally, and has partnered with major retailers, developed products, launched campaigns, and digitized consumer experiences. With a passion for high-growth businesses and a commitment to helping underrepresented... View Details

March 2023 (Revised March 2025)
Case

Close Concerns: Diabetes Research and Advocacy

By: Regina Herzlinger and Brian L. Walker

Diagnosed with diabetes at the age of 18, Kelly Close understood the importance of balancing consistency and iteration. This principle had also informed her professional work, which started with a rapid promotion from financial analyst at Goldman Sachs to an analyst... View Details

Keywords: Diabetes; Health; Health Care; Health Care And Treatment; Health Care Outcomes; Health Care Industry; Knowledge Dissemination; Outcome or Result; Equality and Inequality; Business Model; Entrepreneurship

01 Sep 2016
News

Case Study: Alumni Advice for a Health Care Startup

workers), who work as virtual health care assistants, handling everything from long-term care arrangements to transportation. Wellthy’s digital platform is designed as a consumer- friendly project management... View Details

17 Apr 2018
Working Paper Summaries

Digital Innovation with High Costs of Entry: Evidence from Software-Driven Medical Devices

Keywords: by Cirrus Foroughi and Ariel Dora Stern; Health; Health

Web

Women, Work, and the “M” Word - Blog: Health Supplement

Practitioners Topics Topics Biotech/pharma Care Delivery Clinical Trials Digital Health Global Health Health Care Entrepreneurship View Details

15 Feb 2022
Blog Post

Health Is Wealth | The Path To Creating A Venture

elsewhere.” Leveraging the HBS alumni network, Rachel secured an internship between her RC and EC years at naviHealth, Inc... a digital health company. This internship allowed her to make an impact at the... View Details

Keywords: Health Care; Health Care

15 Feb 2022
Blog Post

Health is Wealth | The Path to Creating a Venture

elsewhere.” Leveraging the HBS alumni network, Rachel secured an internship between her RC and EC years at naviHealth, Inc... a digital health company. This internship allowed her to make an impact at the... View Details

17 Feb 2016
Blog Post

Through The Eyes of The Patient: A Recap of The 13th Annual Health Care Conference

Pharmaceutical/Biotech. Topics discussed in these sessions ranged from proving patient engagement and clinical efficacy in digital health technologies, to the impact of consumer engagement on new payment and... View Details

Keywords: Health Care

February 2022 (Revised February 2024)
Case

Sekisui House and the In-Home Early Detection Platform

By: John D. Macomber and Akiko Kanno

To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how... View Details

Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Health Industry; Health Industry; Health Industry; Japan

September 2022
Case

Proactive for Her

By: Rembrand Koning and Kairavi Dey

Proactive for Her began amid the COVID-19 pandemic, in August 2020 as a digital platform to provide accessible, evidence-based, primary, preventive non-judgmental healthcare services for Indian women, who were often dissuaded from seeking help as premarital sex and... View Details

Keywords: Women's Health; Healthcare; India; Start-up; Telehealth; Digital Platforms; Health Care and Treatment; Customer Focus and Relationships; Business Startups; Health Industry; Asia; South Asia; India

May 18, 2020
Other Article

Media Bias? But Not What You Think It Is

By: Frank V. Cespedes

The media are often accused of political bias. But news outlets reflect many political beliefs in a fragmented media environment. However, an almost across-the-board bias is how news media talk about digital business, and the pandemic has exacerbated that bias, which... View Details

Keywords: Bias; Digital Business; Media; Disruption; Health Pandemics

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16 Jul 2024
Blog Post

Advancing Health Equity: Social Enterprise Summer Fellow Simona Stancov (MBA 2025)

are working around the world to develop skills and knowledge while having significant responsibility and high impact. What are you working on this summer? As an intern at the Clinton Health Access Initiative (CHAI), I am spending the... View Details

Forthcoming
Article

Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap

By: Rebecca Karp and Siobhan O'Mahony

Entrepreneurs often skillfully leverage symbolic actions to manage impressions and gain acceptance for their innovations. Impression management can generate interest, but also heighten expectations beyond an innovation’s capabilities, creating a gap between... View Details

Keywords: Digital Innovation; Integration Strategy; Impression Management; Innovation Strategy; Entrepreneurship; Health Industry; Health Industry

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