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Show Results For
- All HBS Web
(7,134)
- News (1,264)
- Research (4,406)
- Events (116)
- Multimedia (73)
- Faculty Publications (3,080)
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- Article
Big Data and Discrimination
By: Talia B Gillis and Jann Spiess
Gillis, Talia B., and Jann Spiess. "Big Data and Discrimination." University of Chicago Law Review 86, no. 2 (April 2019): 459–487.
- November 1988 (Revised August 1989)
- Supplement
Mead Data Central (C)
Hertenstein, Julie H. "Mead Data Central (C)." Harvard Business School Supplement 189-080, November 1988. (Revised August 1989.)
- November 1988 (Revised August 1989)
- Supplement
Mead Data Central (B)
Hertenstein, Julie H. "Mead Data Central (B)." Harvard Business School Supplement 189-079, November 1988. (Revised August 1989.)
- March 1982 (Revised August 1985)
- Case
Perkin-Elmer: Data Systems Group
By: Robert J. Dolan
Dolan, Robert J. "Perkin-Elmer: Data Systems Group." Harvard Business School Case 582-101, March 1982. (Revised August 1985.)
- September 2020 (Revised July 2022)
- Exercise
Artea (B): Including Customer-Level Demographic Data
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-Level Demographic Data." Harvard Business School Exercise 521-022, September 2020. (Revised July 2022.)
- November 2019
- Article
How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework
By: Doug J. Chung, Byungyeon Kim and Byoung G. Park
This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call... View Details
Keywords: Nerlove-Arrow Framework; Stock-of-goodwill; Dynamic Panel Data; Serial Correlation; Instrumental Variables; Sales Effectiveness; Detailing; Analytics and Data Science; Sales; Analysis; Performance Effectiveness; Pharmaceutical Industry
Chung, Doug J., Byungyeon Kim, and Byoung G. Park. "How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework." Management Science 65, no. 11 (November 2019): 5197–5218.
- 27 Sep 2018
- Working Paper Summaries
Large-Scale Demand Estimation with Search Data
- 2018
- Simulation
Financial Analysis Simulation: Data Detective
By: Suraj Srinivasan and V.G. Narayanan
In this simulation, students learn to identify typical industry characteristics revealed in financial data. Equipped with an interactive and flexible set of tools, students analyze disguised financials and—using their knowledge of operational practices and reasoning... View Details
Keywords: Financial Analysis; Financial Accounting; Financial Ratios; Accounting; Financial Statements; Analysis
Srinivasan, Suraj, and V.G. Narayanan. "Financial Analysis Simulation: Data Detective." Core Curriculum Readings Series. Simulation and Teaching Note. Boston: Harvard Business Publishing 8742, 2018. Electronic.
- October 2018
- Case
BreezoMeter: Making Air Pollution Data Actionable
By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran
The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details
Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States
Cespedes, Frank V., Allison M. Ciechanover, and Margot Eiran. "BreezoMeter: Making Air Pollution Data Actionable." Harvard Business School Case 819-058, October 2018.
- January 2002
- Case
Relational Data Models in Enterprise-Level Information Systems
Provides an overview of some important aspects of the relational data models that underlie today's enterprise-level information technologies, such as enterprise resource planning and customer relationship management. Key concepts covered include relational data and... View Details
Keywords: Information Technology
Cotteleer, Mark J. "Relational Data Models in Enterprise-Level Information Systems." Harvard Business School Case 602-114, January 2002.
- 1995
- Book
Data Analysis, Regression, and Forecasting
By: A. Schleifer Jr. and D. E. Bell
Keywords: Forecasting and Prediction
Schleifer, A., Jr., and D. E. Bell. Data Analysis, Regression, and Forecasting. Cambridge, MA: Course Technology Inc. (CTI), 1995.
- May 1983 (Revised November 1987)
- Case
Technical Data Corp.: Business Plan
Contains materials extracted from a business plan developed by the company in 1980. The purpose of the business plan was to raise $100,000 to finance the commencement of operations. The firm intended to provide analytical services to bond market traders. The product... View Details
Keywords: Business Plan
Sahlman, William A. "Technical Data Corp.: Business Plan." Harvard Business School Case 283-073, May 1983. (Revised November 1987.)
- January 2020
- Case
Kaggle 2019 Data Science Survey
By: Yael Grushka-Cockayne, Michael Parzen, Paul Hamilton and Steven Randazzo
Grushka-Cockayne, Yael, Michael Parzen, Paul Hamilton, and Steven Randazzo. "Kaggle 2019 Data Science Survey." Harvard Business School Case 620-091, January 2020.
- August 1981
- Background Note
Overview of Data Communications Technology
Keywords: Information Technology
Cash, James I., Jr. "Overview of Data Communications Technology." Harvard Business School Background Note 182-018, August 1981.
- March 2024 (Revised May 2024)
- Case
Amperity: First-Party Data at a Crossroads
By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
Ofek, Elie, Hema Yoganarasimhan, and Alexis Lefort. "Amperity: First-Party Data at a Crossroads." Harvard Business School Case 524-017, March 2024. (Revised May 2024.)
- July 2021
- Article
Big Data for Social Benefits: Innovation as a Mediator of the Relationship between Big Data and Corporate Social Performance
By: Goran Calic and Maryam Ghasemaghaei
Over the last decade, the use big data in firms has seen a rapid increase. Whilst scholars have begun to unpack the relationship between big data utilisation and financial performance, significant uncertainty exists about the ethical uses of this new asset. Whether... View Details
Keywords: Analytics and Data Science; AI and Machine Learning; Performance Improvement; Organizational Change and Adaptation
Calic, Goran, and Maryam Ghasemaghaei. "Big Data for Social Benefits: Innovation as a Mediator of the Relationship between Big Data and Corporate Social Performance." Journal of Business Research 131 (July 2021): 391–401.
- November 1983
- Background Note
How to Read Data Exhibits
Rukstad, Michael G. "How to Read Data Exhibits." Harvard Business School Background Note 383-080, November 1983.
- February 2024
- Teaching Note
Data Science at the Warriors
By: Iavor I Bojinov and Jessie Li
Teaching Note for HBS Case No. 622-048. View Details