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- 01 Feb 2001
- News
Ready for Take-Off
(MBA '77) of Communispace, a software environment for virtual collaboration within companies. Tracy A. Lawrence (MBA '99) of GetConnected.com, Inc., an Internet channel where consumers can comparison-shop among telecommunications... View Details
Keywords: Spingboard
- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
package delivery. The American consumer has rising expectations about the speed and quality of package delivery. So what we’re working toward is a 7-day, 364-days-of-the-year schedule. Do you know the one day we’re not going to deliver?... View Details
Keywords: Julia Hanna
- 01 Dec 2012
- News
An Advocate for Women's Equality
years after her appointment, Franklin left the White House to become vice chair of the Consumer Product Safety Commission; later she would serve as US Secretary of Commerce and form a business consultancy. By the time she left government,... View Details
- 01 Mar 2003
- News
Books
Khurana spent The inventor of a patented research method that analyzes consumers’ subconscious thoughts and feelings, HBS professor Gerald Zaltman believes that 95 percent of consumers’ thinking occurs in their unconscious minds. Traditional market research, which... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
crunching. Acxiom, say analysts, has constructed the world's largest consumer database. Nearly 25,000 servers track data on 700 million consumers worldwide, including most US consumers, assembling... View Details
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
the more general reader interested in national parks. The Health Care Consumer’s Manifesto: How to Get the Most for Your Money by Deborah Dove Gordon (MBA 1999) Praeger Health care consumer policy expert Deborah Gordon offers a guided... View Details
- 01 Mar 2012
- News
She’s Got Your Back
from homeowner hell, and at a fair price? “These are not things we embrace,” says Angie Hicks (MBA 2000), cofounder and chief marketing officer of Angie’s List, an online service that collects verified consumer reviews of service... View Details
- 01 Feb 2002
- News
Karen Tumulty Reports on America
"several influential newspapers and magazines and three TV networks pretty much held sway. Now there's the 24-hour news cycle - and the Internet, where every whiff of a rumor finds its way into the national bloodstream. There's a greater burden on the View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the customers’ mind-sets,” explains... View Details
- 16 Feb 2022
- News
Holding Business to Account
many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view,... View Details
- 29 Jan 2019
- News
Gloria Steinem and Diane Paulus Take Center Stage
Ademosu, (GMP 14, 2013), Managing Director and CEO of Credit Direct Limited. Ademosu led the team that launched Credit Direct Limited, the first and largest non-bank structured consumer lending business in Nigeria. Since its inception in... View Details
Keywords: Margie Kelley
- 25 Apr 2023
- News
Class of 2022 Startups Sweep Alumni New Venture Competition
contain no preservatives. Its first pre-order sold out in December, and the team has since launched a few dozen retail and restaurant partnerships and an online retail shop as well. Because Tilden is a consumer product, Wood says the pair... View Details
Keywords: Margie Kelley
- 01 Sep 2012
- News
On a Sound Track
business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details
- 01 Jun 2016
- News
Feedback
This pioneering effort is now a multibillion-dollar industry. —Donn Walklet (MBA 1976) via alumni.hbs.edu Community from Cuisine Re: Doug Duda (MBA 1985) Food is love, and love drives consumer behavior. As the developed world becomes... View Details
- 01 Dec 2007
- News
Lighten Up
improve stability on trails. The company now holds patents on the technology. It was an innovative product in search of a brand. “Is this really a Timberland idea, we asked ourselves,” Smith recalls. “Timberland is all about leather and stitching. We had... View Details
- 01 Dec 2008
- News
Career Services Shifts into High Gear
CHOICES Financial Services: 45% Investment Banking: 9% Investment Management: 6% Hedge Funds: 4% Private Equity/LBO: 17% Sales & Trading: 1% Venture Capital: 4% Other: 4% Consulting: 20% Manufacturing: 17% Biomed/Pharma: 3% Consumer... View Details
- 15 Oct 2019
- News
Understanding Challenges Across the Supply Chain
Sylvia Wachsner (PMD 35, 1978), director of Sociedade Nacional de Agricultura in Rio de Janeiro, Brazil. “Drawing from the faculty’s industry knowledge, I have learned about consumer behavior and have... View Details
- 01 Sep 2008
- News
Is Market Capitalism Headed for Trouble?
wealth and income disparity as a threat to capitalism: Consumer-goods companies are very aware that the markets between the very rich and the poor are disappearing. Those firms are losing the middle ground, where a lot of consumer... View Details
- 04 Sep 2019
- News
In My Humble Opinion: Status Update
team up with partners.” That could mean well-established figures like Taylor Swift and Ariana Grande, in addition to influencers and creators like Huda Kattan, whose show, Huda Boss, streams on Facebook Watch; Kattan can then sell her products directly to View Details
Keywords: Julia Hanna
- 28 May 2019
- News
Leading Questions
and has worked with dozens of companies, primarily in North America and Europe. Although the team expected their clients would be mainly tech companies, which are typically hungry for data and eager for experimentation, they have drawn interest from a diverse array of... View Details
Keywords: April White