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Show Results For
- All HBS Web
(9,663)
- People (41)
- News (3,222)
- Research (4,048)
- Events (39)
- Multimedia (151)
- Faculty Publications (2,820)
- 13 Jul 2015
- News
A commitment to community
The first person in his family to attend college, James Jackson III (MBA 2016) has gained a broader world view at HBS and he remains committed to enabling others to succeed. (Published July 2015) View Details
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- 1994
- Chapter
Communicating the Teacher's Wisdom
By: James E. Austin, L. B. Barnes, C. R. Christiansen and A. J. Hansen
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
- 01 Mar 2024
- News
Unlocking the Power of Community
way to have direct connections with their customers is an incredible opportunity for them to involve that community and also understand their interests.” Leading Businesses in a Web3 World What is Web3? The Internet's Next Frontier Giving... View Details
Keywords: April White
- Research Summary
Strategic Uncertainty and Communication in Bargaining
A second field of research deals with the effects of strategic uncertainty and communication on bargaining behavior. Stylized bargaining situations are the simplest prototypes of strategic interaction. However, their experimental study provides us with insights which... View Details
- Web
Community | HBS Online
The Harvard Business School Online Community is a global network of like-minded business professionals. You can connect with and learn from peers before, during, and after your course through our Community... View Details
- 03 Apr 2024
- Video
All In, Everybody In: Community at HBS
- 08 Nov 2019
- News
HBS Life: The Military Community at HBS
- 28 Mar 2017
- Video
Joining the LGBT Community at HBS
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
Children in the United States today are at risk to live shorter lives than their parents. This sobering assessment is one reason big box retailer Target is investing $40 million this year to improve the health of communities around the... View Details
- 01 Mar 2023
- News
Fostering a Supportive Community
After graduating from Cornell University, where he majored in policy analysis, Joshua Mbanusi (MBA 2021) spent seven years working in education and for a nonprofit that advances equity and economic mobility in the southern United States. That experience challenged his... View Details
Keywords: Jennifer Mele
- June 1995 (Revised August 1995)
- Background Note
Managing IT in the 1990s: Communications Technology
By: Lynda M. Applegate and Geoffrey Bock
Provides an overview of the basic technologies that comprise the communications infrastructure of a firm. Network architecture, wide area networks, local area networks, communication media, network protocols, and basic principles of data transmission over networks are... View Details
Applegate, Lynda M., and Geoffrey Bock. "Managing IT in the 1990s: Communications Technology." Harvard Business School Background Note 195-270, June 1995. (Revised August 1995.)
- June 2008
- Case
Threadless: The Business of Community (Instructor's Version)
By: Karim R. Lakhani and Zahra Kanji
The instructor version of Threadless includes the Threadless student version multimedia case as well as four additional videos that can be used to enhance class discussion. The first video presents community reaction to the proposal from the large retailer. The next... View Details
Lakhani, Karim R., and Zahra Kanji. "Threadless: The Business of Community (Instructor's Version)." Harvard Business School Multimedia/Video Case 608-719, June 2008.
- January 2009 (Revised May 2011)
- Case
China Mobile's Rural Communications Strategy
By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
- June 2017 (Revised September 2021)
- Case
Sales Misconduct at Wells Fargo Community Bank
Set in early 2017, this case examines widespread sales misconduct at Wells Fargo Community Bank. Wells Fargo's governance and controls are described in the lead up to the September 2016 announcement that Wells Fargo had settled with regulators for $185 million in... View Details
Keywords: Corporate Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Executive Compensation; Lawsuits and Litigation; Crisis Management; Mission and Purpose; Organizational Design; Business and Community Relations; Business and Government Relations; Crime and Corruption; Business Organization; Business Model; Ethics; Corporate Accountability; Governance Compliance; Policy; Compensation and Benefits; Resignation and Termination; Laws and Statutes; Legal Liability; Business or Company Management; Risk Management; Business Processes; Organizational Culture; Organizational Structure; Failure; Agency Theory; Business and Shareholder Relations; Business and Stakeholder Relations; Risk and Uncertainty; Salesforce Management; Public Opinion; Banking Industry; North and Central America
Srinivasan, Suraj, Dennis W. Campbell, Susanna Gallani, and Amram Migdal. "Sales Misconduct at Wells Fargo Community Bank." Harvard Business School Case 118-009, June 2017. (Revised September 2021.)
- 01 Jun 2000
- News
HBS Community Reaches Out
The School's longtime commitment to public service was once again demonstrated at this year's annual Project Outreach. On Saturday, March 25, more than four hundred HBS students, partners, faculty, and staff volunteered to perform View Details
- Research Summary
Effective Capital Market Communications
Hutton's most recent research and cases examine how managers enhance the credibility and effectiveness of their financial reports and voluntary disclosures. Her most recent working paper, "Effective Voluntary Disclosure" (co-authored with Greg Miller, HBS, and Douglas... View Details
- February 2000
- Teaching Note
Adelphia Communications Corporation TN
By: Paul M. Healy
Teaching Note for (9-198-031). View Details
Keywords: Telecommunications Industry
- July 1998 (Revised August 1998)
- Case
Community Wealth Ventures, Inc.
By: James E. Austin and Meredith D. Pearson
Share Our Strength, a successful anti-hunger nonprofit organization, created a for-profit subsidiary--Community Wealth Ventures (CWV)--to provide advisory services to companies and nonprofits on collaboration. Management is reviewing CWV's start-up experience. View Details
Keywords: Business Subsidiaries; For-Profit Firms; Governing and Advisory Boards; Management Analysis, Tools, and Techniques; Partners and Partnerships; Nonprofit Organizations; Consulting Industry
Austin, James E., and Meredith D. Pearson. "Community Wealth Ventures, Inc." Harvard Business School Case 399-023, July 1998. (Revised August 1998.)